Best of B2B Marketing Zone
September 30, 2013
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 30, 2013
Lead Management: 4 principles to follow
'Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management. MORE >>
24 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 30, 2013
The truth behind why my blog sucked for two years
'The other day I was digging deep into my blog to do some research. know that is a weird concept — researching yourself, but after more than 1,000 posts, {grow} has become quite a repository for my ideas! Looking back into the past is difficult because it forces me to face the fact that my blog sucked. Sucked. Sucked. Sucked. 3) I was scared. MORE >>
245 Tweets
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 30, 2013
5 Steps to Feed the Content Beast
'by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Candyce has spent the last 14 years in financial services, particularly in the area of securities trading and investment banking. Step 1: Pick a Strong Topic. MORE >>
52 Tweets
THE POINT | MONDAY, SEPTEMBER 30, 2013
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
'A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Certainly. MORE >>
8 Tweets
B2B MARKETING TRACTION | MONDAY, SEPTEMBER 30, 2013
3 Reasons Headlines Matter on Your Website or Blog
'Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience. So, it’s up to marketers to make scanning website pages easier. MORE >>
1 Tweet
AD YOUR COMMENT HERE | MONDAY, SEPTEMBER 30, 2013
Social Media for Non-Profits Presentations #SMBSyr
'As part of our eighth session of Social Media Breakfast Syracuse sessions, we focused on using social media as a non-profit, and had four outstanding speakers. They spoke about how they put together a strategy, how they manage their social media accounts, how they chose what they used, and what worked (and didn’t work!) well for them and why. MORE >>
13 Tweets
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 30, 2013
It's Q4: Finish the Sales Year Strong and Steady
'Halloween! Thanksgiving! Christmas and Hanukkah! All of these events are great in Q4… but in sales and teleprospecting, it seems like Q4 is everyone’s least favorite time of year. Everyone is focused on closing business rather than building new business. But once the holidays are over and it’s back to work in 2014… Uh oh! Where’s the pipeline? MORE >>
9 Tweets
DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 30, 2013
For Freelancers: How Referring a Gig Paid Back 10-Fold
'Earlier this year, I got a call from a nonprofit organization. The board was looking for someone to manage their social media campaign. It It sounded like a fun gig — plus it was pretty significant in scope. But as I stood in front of the board making my presentation, I kept thinking, “Why am I doing this?” It snuck up on me.). MORE >>
10 Tweets
BLOG MY CALLS | MONDAY, SEPTEMBER 30, 2013
Conversion Rate How-To: Call Tracking and Google Analytics
'The idea behind call tracking is simple: track which ads, sources, and keywords generate phone calls. Calls have traditionally been a ‘blind spot’ for marketers. That’s no longer the case. Advanced call tracking solutions can determine which campaigns, and even search terms are producing calls. Calls Are Becoming More Critical. Think about that! MORE >>
10 Tweets
VIDYARD | MONDAY, SEPTEMBER 30, 2013
4 Storytelling Rules for Video Marketing
'Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? Don’t be vain. It’s customer first! keep it contextual. MORE >>
22 Tweets
5 Reasons Why Content Marketing Is So 2012 BIZNOLOGY | MONDAY, SEPTEMBER 30, 2013
10 Steps to Great Email Marketing MARKETING ACTION | MONDAY, SEPTEMBER 30, 2013
The B2B Marketing Technology Adoption Curve LOOPFUSE | MONDAY, SEPTEMBER 30, 2013
3 Emails Your Business Should Be Sending VERTICAL RESPONSE | MONDAY, SEPTEMBER 30, 2013
Facebook's Graph Search Update Offers Marketers Juicier Data HUBSPOT | MONDAY, SEPTEMBER 30, 2013
9 Simple Ways to Get People to Open Your Email SAZBEAN | MONDAY, SEPTEMBER 30, 2013
How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight HUBSPOT | MONDAY, SEPTEMBER 30, 2013
A New Generation of Business Intelligence – For the Front Lines SALES INTELLIGENCE VIEW | MONDAY, SEPTEMBER 30, 2013
Putting Google’s ‘not provided’ Keyword Update in Context FATHOM | MONDAY, SEPTEMBER 30, 2013
5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare] HUBSPOT | MONDAY, SEPTEMBER 30, 2013
Marketing Automation Trends - Download the Report EVERYTHING TECHNOLOGY MARKETING | MONDAY, SEPTEMBER 30, 2013
6 Ways to Reduce Wasted AdWords Spend HUBSPOT | MONDAY, SEPTEMBER 30, 2013
[Video] Why Your Biggest Sales Opportunities Probably Won't Close JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 30, 2013
8 Ways to Engage Alumni With Google Hangouts HUBSPOT | MONDAY, SEPTEMBER 30, 2013
Required Mind Reading: New Book Demystifies Professional Services Buyers HINGE MARKETING | MONDAY, SEPTEMBER 30, 2013
Hummingbird: Google’s Latest Algorithm Change & What it Means for Your Site VOLACCI | MONDAY, SEPTEMBER 30, 2013
Top 10 Reasons NOT to Watch Marketing Made Simple TV FEARLESS COMPETITOR | MONDAY, SEPTEMBER 30, 2013
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