Best of B2B Marketing Zone
May 21, 2014
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 21, 2014
Your Teleprospecting Question Workbench
'Sales Prospecting Perspectives is pleased to bring you a guest post from John Jantsch , a marketing consultant, speaker, and the acclaimed author of several bestselling books. This post is an excerpt of his most recent book, Duct Tape Selling: Think Like A Marketer. The following questions are useful to have ready in every sales situation. MORE >>
21 Tweets
B2B MARKETING TRACTION | WEDNESDAY, MAY 21, 2014
Discipline and a Plan Are Keys for Success in Content Marketing
'Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined. Understanding your audience, how to leverage your services and products, and how to execute content are key factors. MORE >>
6 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 21, 2014
The Future of Blogging: Stranger than Science Fiction?
'By Mars Dorian, {grow} Contributing Columnist. m currently writing a somewhat sarcastic sci-fi novel about bloggers in the future. It thrills me and makes my spine tingle. The story is about the influence bloggers exert over their society, and the dangers that come with it. Mr. Putin and the blogger crack-down. ” The government’s reasoning? MORE >>
135 Tweets
HUBSPOT | WEDNESDAY, MAY 21, 2014
7 Ways to Optimize Your Conversion Forms to Get Better Leads
'Without having conversion forms, it''s going to be really hard to capture high-quality leads from your website. And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. Without forms, lead generation doesn''t happen. MORE >>
352 Tweets
B2B MARKETING INSIDER | WEDNESDAY, MAY 21, 2014
Event Marketing – The One Secret To Killer Events
'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. These folks really get it!” This obviously extends the event. MORE >>
151 Tweets
CRIMSON MARKETING | WEDNESDAY, MAY 21, 2014
Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast]
'With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more. The post Shrikant Latkar, InMobi’s Marketing VP: How To Stay Relevant In The Mobile Era [Podcast] appeared first on. MORE >>
7 Tweets
BLOG MY CALLS | WEDNESDAY, MAY 21, 2014
[Infographic] Agents Are 36% More Polite on Converted Calls
'Think being polite doesn''t matter? It does. New data that we''ve extracted from millions of call segments across dozens of industries in the first 4 months of 2014 show clearly that when agents are 36% more polite on converted calls than on non-converted calls. That''s a big deal and is certainly statistically significant. What is a Conversion? MORE >>
11 Tweets
HUBSPOT | WEDNESDAY, MAY 21, 2014
9 Unlikely Brands Rocking Pinterest for Their Marketing
'Pinterest is often pigeon-holed as only right for certain types of brands: fashion brands, wedding-related businesses, baby brands, travel companies, restaurants. That compels a lot of marketers to misguidedly ignore a fast-growing social network that brags 70 million users , and is the second-biggest driver of social traffic on the web. 2) GE. MORE >>
285 Tweets
INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 21, 2014
Industrial Content Marketing — Different Strokes for Different Folks
'Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. That statement may seem like an overgeneralization but I have seen it happen one too many times to ignore. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] MORE >>
12 Tweets
HUBSPOT | WEDNESDAY, MAY 21, 2014
Want to Be a CMO? Learn These 3 Skills First
'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. For some, the most coveted job in the marketing org chart is the CMO position. However, the path to actually get there is a tad unclear. Here are some good places to get started on achieving your CMO career aspirations. MORE >>
279 Tweets
Why Telus is Dedicated to Video Storytelling VIDYARD | WEDNESDAY, MAY 21, 2014
9 New Insights From the 2014 Science of Email Report HUBSPOT | WEDNESDAY, MAY 21, 2014
Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing MODERN B2B MARKETING | WEDNESDAY, MAY 21, 2014
Nostalgia Marketing: Harnessing the Power of the Past HUBSPOT | WEDNESDAY, MAY 21, 2014
Content Syndication: 3 Key Techniques MARKETING ACTION | WEDNESDAY, MAY 21, 2014
3 Blog Optimization Experiments You Might Want to Embrace HUBSPOT | WEDNESDAY, MAY 21, 2014
Improving PPC Performance: 10 competitive monitoring tips every search marketer should know BIZNOLOGY | WEDNESDAY, MAY 21, 2014
Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0 VERTICAL RESPONSE | WEDNESDAY, MAY 21, 2014
3 Common Hospital SEO Mistakes FATHOM | WEDNESDAY, MAY 21, 2014
Turn Hotel Initiatives into Unique Social Media Contests WINDMILL NETWORKING | WEDNESDAY, MAY 21, 2014
11 Reasons to Focus on Quality Content WRITTENT | WEDNESDAY, MAY 21, 2014
9 Essential Elements of an Effective Website Homepage for Professional Services Firms HINGE MARKETING | WEDNESDAY, MAY 21, 2014
7 Easy Tips to Creating Stellar Email Content VERTICAL RESPONSE | WEDNESDAY, MAY 21, 2014
Infographic: Email Marketing Tips for Retailers FATHOM | WEDNESDAY, MAY 21, 2014
Sales Training Stat: 'Ownership Language' Used 78% More on Converted Calls BLOG MY CALLS | WEDNESDAY, MAY 21, 2014
Closing the Loop on Sales Leads TRADESMEN INSIGHTS | WEDNESDAY, MAY 21, 2014
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