Best of B2B Marketing Zone
July 29, 2016
ACT-ON | FRIDAY, JULY 29, 2016
7 SEO Tactics Most Marketers Ignore
Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? How many companies have even done the basics of SEO ? Ends up, not so many. Don’t believe me? MORE >>
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 29, 2016
Email Marketing: The Permission Question and the Deliverability Answer
Permission is something that is discussed every day with our deliverability customers. They are always asking questions around what is and what isn’t acceptable. Senders want to understand who they can email, and how can they grow that list each and every day. We require an explicit opt-in to communicate with customers. Why the change? MORE >>
BIZIBLE | FRIDAY, JULY 29, 2016
How We Reached $15K in MRR from Our B2B Marketing Blog
We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. We Kept The Quality Bar High and Stayed Patient. MORE >>
BIZNOLOGY | FRIDAY, JULY 29, 2016
Is there such a thing as “too much data”?
Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. More information does not necessarily bring us closer to our goal. MORE >>
HUBSPOT | FRIDAY, JULY 29, 2016
A Step-by-Step Guide to Advertising on Instagram
With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. What should your copy say? Power Editor. Gender. MORE >>
MODERN B2B MARKETING | FRIDAY, JULY 29, 2016
4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. MORE >>
CONTENTLY | FRIDAY, JULY 29, 2016
Can Accenture Take Over Advertising?
Last month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. The goal? To develop advertising and marketing creative for its clients. And there are six more studios in the works. An opening. ” And the winner is? MORE >>
HUBSPOT | FRIDAY, JULY 29, 2016
How to Deliver Negative Feedback & Why It Matters [Infographic]
Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something. But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction. MORE >>
CONTENT STANDARD | FRIDAY, JULY 29, 2016
The Psychology Behind the Emotions that Spur Viral Content
“Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. recipe. formula, even.”—Jonah ”—Jonah Berger. What makes a story go viral? What is it that makes us share? So what exactly is the reason this video went viral? What if Your Content Is Negative? MORE >>
HUBSPOT | FRIDAY, JULY 29, 2016
CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. MORE >>
Is Everyone in Your Marketing Organization Speaking the Same Language? HIVE9 | FRIDAY, JULY 29, 2016
4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing HUBSPOT | FRIDAY, JULY 29, 2016
Learning to Love TOFU [Podcast] B2B MARKETING INSIDER | FRIDAY, JULY 29, 2016
SnapWrap: The Future, Live Streaming, Brands, and More! SNAPAPP | FRIDAY, JULY 29, 2016
6 Best Practices For More Effective Direct Mail Campaigns RADIUS | FRIDAY, JULY 29, 2016
All Purchase Decisions Are Made By People KAON | FRIDAY, JULY 29, 2016
What Is Big Data’s Relationship to the Cloud? B2B LEAD BLOG | FRIDAY, JULY 29, 2016
Wow, There is So Much Marketing Technology SNAPAPP | FRIDAY, JULY 29, 2016
Thought Leadership Marketing–How to Get Started HINGE MARKETING | FRIDAY, JULY 29, 2016
3 Tips to Improve Marketing Accountability IT'S ALL ABOUT REVENUE | FRIDAY, JULY 29, 2016
5 Sales Enablement Insights from Jim Ninivaggi, Brainshark’s New SVP of Strategic Partnerships BRAINSHARK | FRIDAY, JULY 29, 2016
What’s the REAL Reason Robin Kurtz Gets So Many Party Invites? HALEY MARKETING | FRIDAY, JULY 29, 2016
A Practical Playbook for Account Based Marketing DISCOVERORG | FRIDAY, JULY 29, 2016
Strategy Before Tactics: 3 Simple Steps for More Effective Content KAPOST | FRIDAY, JULY 29, 2016
7 Tips for Getting More Responses to Your Emails LEADERSHIP | FRIDAY, JULY 29, 2016
10 Ways to Improve Your Email Deliverability with Better Content SALES INTELLIGENCE VIEW | FRIDAY, JULY 29, 2016
Interactive Content Marketing Weekly Roundup: July 25 – July 29 ION INTERACTIVE | FRIDAY, JULY 29, 2016