Best of B2B Marketing Zone
February 3, 2017
TOMORROW PEOPLE | FRIDAY, FEBRUARY 3, 2017
How to develop buyer personas for B2B marketing
Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personasMORE >>
BIZNOLOGY | FRIDAY, FEBRUARY 3, 2017
10 most inspiring digital marketing stories of 2016
Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. But channels and technologies don’t do justice to the ways some brands are putting it all together. Like this post? MORE >>
MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2017
How to Drive Considered Purchases in Consumer Marketing
Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. Tightly Defined Audiences. MORE >>
HUBSPOT | FRIDAY, FEBRUARY 3, 2017
The Top B2B Content Marketing Trends to Watch This Year [Infographic]
If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Business Content Marketing Daily IGSSMORE >>
VIDYARD | FRIDAY, FEBRUARY 3, 2017
Why Video Should Play a Big Role in Your Account Based Marketing Tactics
For many marketing organizations, ABM is a powerful acronym these days. To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017. This is a recap of that webinar session. Watch Now. MORE >>
HUBSPOT | FRIDAY, FEBRUARY 3, 2017
Amazon Echo vs. Google Home: 5 Important Distinctions
It's official. We live in an era when we can speak commands to machines -- without the push of a button -- and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices. As my Dad might say, "What a time to be alive.". Take Amazon Echo and Google Home, for example. MORE >>
OPENTOPIC | FRIDAY, FEBRUARY 3, 2017
After Spending Millions, Here are the Top 7 Lessons from a Facebook Ad Agency
The web is overflowing with how-to guides on running a Facebook ad campaign. If you’re running an ad campaign yourself, it might be useful for you to get a sneak peak from inside an ad agency. AdvertiseMint shares their top 7 lessons. 1. Re-marketing or re-targeting ads should be a top priority Most people think of running a Facebook ad. MORE >>
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2017
Spamhaus Risk and the Future of Email Acquisition
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. Innocent Victims. MORE >>
HUBSPOT | FRIDAY, FEBRUARY 3, 2017
How to Prep Your Agency for a Successful PR Launch
Whether you're a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out -- and fast. But there's more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. more social shares. Who knows? MORE >>
B2B MARKETING INSIDER | FRIDAY, FEBRUARY 3, 2017
Weekend Reading: “Dealstorming” by Tim Sanders
For the 108th episode of The Marketing Book Podcast, I interviewed Tim Sanders, author of “Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” by Tim Sanders.” ” Tim Sanders is the former Yahoo! The post Weekend Reading: “Dealstorming” by Tim Sanders appeared first on Marketing Insider Group. MORE >>
How to use your buyer personas to build your 2017 search marketing budget OPENTOPIC | FRIDAY, FEBRUARY 3, 2017
Join the Wharton 7th Annual #SuperBowl Tweet Meet Feb 5 #WhartonFoA #SuperBowl51 #sb51 BLUE FOCUS MARKETING | FRIDAY, FEBRUARY 3, 2017
8 Content Marketing Mistakes to Avoid in the New Year … and Always ACT-ON | FRIDAY, FEBRUARY 3, 2017
The Best Branded Content of January: 5 Brands Embracing Real Facts CONTENTLY | FRIDAY, FEBRUARY 3, 2017
The Science Behind What Really Drives Performance (It’s Going to Surprise You) OPENTOPIC | FRIDAY, FEBRUARY 3, 2017
5 Reasons Why Marketing Automation Still Needs Outside Input B2B LEAD BLOG | FRIDAY, FEBRUARY 3, 2017
Why Relevance Outsmarts Personalization in B2B Marketing KAPOST | FRIDAY, FEBRUARY 3, 2017
Increase LinkedIn Engagement by 386% LEADERSHIP | FRIDAY, FEBRUARY 3, 2017
Why Relevance Outsmarts Personalization in B2B Marketing KAPOST | FRIDAY, FEBRUARY 3, 2017
No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game CONTENT STANDARD | FRIDAY, FEBRUARY 3, 2017
The Master AI Poker Player, and 3 Other Stories You Should Read CONTENTLY | FRIDAY, FEBRUARY 3, 2017
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