Best of B2B Marketing Zone
November 3, 2016
TOMORROW PEOPLE | THURSDAY, NOVEMBER 3, 2016
The journey to high-performing B2B content [Infographic]
Content lies at the heart of inbound B2B marketing, but how can you take an idea to a high-performing reality? Content Strategy B2B MarketingMORE >>
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, NOVEMBER 3, 2016
Agile Marketing in B2B
Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Consider the U.K.’s MORE >>
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 3, 2016
How to Time B2B Email Marketing Campaigns for Success [Interview]
Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. “With B2C, consumers are engaging during the week and converting over the weekend. “Definitely. MORE >>
VIDYARD | THURSDAY, NOVEMBER 3, 2016
7 Ways HR Can Use Video to Better Engage and Hire Top Talent
There’s a reason why we see video everywhere. Okay, many reasons. Marketers use it to attract buyers and salespeople use it to sell because audiences love it. It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Like Human Resources. Is that you? High five for using video! Probably not. MORE >>
MODERN B2B MARKETING | THURSDAY, NOVEMBER 3, 2016
How to Thrive in Google’s New Mobile Search Index
Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. MORE >>
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 3, 2016
Which Came First: The Content or the Campaign?
“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, […]. MORE >>
HUBSPOT | THURSDAY, NOVEMBER 3, 2016
10 of the Best Podcasts About Business and Management
Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. recent comScore survey found that 22% of U.S. It makes sense. Let’s be frank. Former U.S. MORE >>
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 3, 2016
Why Cross Channel Marketing Needs To Be Visual
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result. MORE >>
OPENTOPIC | THURSDAY, NOVEMBER 3, 2016
5 Tips to Infuse More Personality Into Your Content
by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement. Brands & Marketer MORE >>
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 3, 2016
3 Tips to Improve Your Guest Posting Opportunities
Everyone is trying to secure guest post opportunities nowadays. And who wouldn’t? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. However, there are too many people […]. MORE >>
Dating and B2B – Swipe Left and Move on from Marketing Campaigns ANNUITAS | THURSDAY, NOVEMBER 3, 2016
How To Leverage Automation For Customer Success OPENTOPIC | THURSDAY, NOVEMBER 3, 2016
The State of Marketing Technology 2017 (hint: best-of-breed is big) CHIEFMARTECH | THURSDAY, NOVEMBER 3, 2016
Make Marketing Personalization a Reality HIVE9 | THURSDAY, NOVEMBER 3, 2016
Where to Place Interactive Elements in Your Marketing Videos SNAPAPP | THURSDAY, NOVEMBER 3, 2016
The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites HUBSPOT | THURSDAY, NOVEMBER 3, 2016
How to Create Social Media and Content Marketing Synergy ACT-ON | THURSDAY, NOVEMBER 3, 2016
Offers are key to generating more leads and sales with your B2B Marketing SALES LEAD INSIGHTS | THURSDAY, NOVEMBER 3, 2016
Why Organizational Design is the Key to Authentic Client Branding HUBSPOT | THURSDAY, NOVEMBER 3, 2016
The Most Under-Served Content Requirements B2B MARKETING INSIDER | THURSDAY, NOVEMBER 3, 2016
Personas for Marketing: Worthwhile or Waste of Time? – Centerline Digital OPENTOPIC | THURSDAY, NOVEMBER 3, 2016
‘How, Wow, Now’: Inside the Strategy That Made Monster.com CMI’s Content Marketing Program of the Year CONTENTLY | THURSDAY, NOVEMBER 3, 2016
Allen Nance: Does Modern Marketing Scale? – Only Influencers OPENTOPIC | THURSDAY, NOVEMBER 3, 2016
A Complete Strategic and Tactical Sales Guide HG DATA | THURSDAY, NOVEMBER 3, 2016
5 Questions Credit Unions Should Ask to Improve their Marketing HUBSPOT | THURSDAY, NOVEMBER 3, 2016
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn BIZNOLOGY | THURSDAY, NOVEMBER 3, 2016
Social media, technology and dirty politics GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 3, 2016
Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 3, 2016
CEOs Put CMOs in the Hot Seat to Deliver Disruptive Growth TYPE A COMMUNICATIONS | THURSDAY, NOVEMBER 3, 2016
How Content Marketing Helped Make Google the Most Attractive Employer in the World CONTENTLY | THURSDAY, NOVEMBER 3, 2016
Dating and B2B – Swipe Left and Move on from Marketing Campaigns ANNUITAS | THURSDAY, NOVEMBER 3, 2016
RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th) KAON | THURSDAY, NOVEMBER 3, 2016
Dating and B2B – Swipe Left and Move on from Marketing Campaigns ANNUITAS | THURSDAY, NOVEMBER 3, 2016
GEOIP-Based Segmentation for Targeted Marketing ACTIVEDEMAND | THURSDAY, NOVEMBER 3, 2016
Read All about It with Salesforce Report Subscriptions LEANDATA | THURSDAY, NOVEMBER 3, 2016
Which countries are most prepared for Internet of Things development? I-SCOOP | THURSDAY, NOVEMBER 3, 2016
How Is Your Staffing Firm Like a Tootsie Pop? HALEY MARKETING | THURSDAY, NOVEMBER 3, 2016
5 Lessons in Brand Story from the 2016 Presidential Election CONTENT STANDARD | THURSDAY, NOVEMBER 3, 2016
Can Messaging Apps Make QR Codes Useful to Your Digital Marketing Strategy? CONTENT STANDARD | THURSDAY, NOVEMBER 3, 2016