Best of B2B Marketing Zone
January 30, 2015
CONVERSIONATION | FRIDAY, JANUARY 30, 2015
Digitalization and the human element in technological change
'One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is the lack of attention for the essential human component. It’s a phenomenon we see in virtually all areas of business. MORE >>
190 Tweets
BIZNOLOGY | FRIDAY, JANUARY 30, 2015
6 thorny data problems that Vex B2B marketers, and how to solve them
'Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. box address. Any ideas? . MORE >>
22 Tweets
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 30, 2015
How Well Do You Know Marketing Data? Take Our Quiz
'Marketers have long known the importance of good data management and data cleansing. Yet we all know that, in practice, few have mastered the skills necessary to truly understand and successfully manipulate marketing data. Test your knowledge and find out how savvy you are when it comes to data lingo. Marketing Measurement MORE >>
49 Tweets
HUBSPOT | FRIDAY, JANUARY 30, 2015
The Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day
'Hey there, marketer. m curious … what’s really going in that day-to-day work life of yours? When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? What are you actually doing on LinkedIn? It''s time to speak the truth. And don’t worry, we won’t tell your boss. ;-). MORE >>
747 Tweets
CMO ESSENTIALS | FRIDAY, JANUARY 30, 2015
The Super Bowl of Global Online Marketing [Infographic]
'Marketers love the Super Bowl for reasons that extend beyond the game. After all, it isn’t just football teams that compete on Super Bowl Sunday. Millions of consumers get to see – and judge — the results of months of hard work on television advertisements that brands debut during the Super Bowl. Why is the NBA’s website so successful? MORE >>
9 Tweets
WINDMILL NETWORKING | FRIDAY, JANUARY 30, 2015
How to Design a Subreddit for Your Own Business, Service, or Program
'Subreddits are – unknown to many – free to create and customize. Just like we might create our own forum or Facebook group, a subreddit bears many similarities to these platforms. It has a theme: we can designate what type of content and discussions are appropriate and which are not. It has rules: we can […]. Author information. Jesse Aaron. MORE >>
183 Tweets
HUBSPOT | FRIDAY, JANUARY 30, 2015
How Product Packaging Influences Buying Decisions [Infographic]
'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. shopper paces the aisle, looking at one laundry detergent after another. All offer essentially the same thing: clean clothes, fresh smell, easy pour. So how does a shopper make a decision to buy one over another? MORE >>
444 Tweets
VERTICAL RESPONSE | FRIDAY, JANUARY 30, 2015
How Welcome Emails Increase Engagement [VIDEO]
'Have you ever signed up for an email list only to receive your first email weeks or a month later? By the time you’ve finally received that first email or newsletter, you may have forgotten you even subscribed in the first place. The best way to engage your newest subscribers from the get-go is with an acknowledging welcome email. Webinars. MORE >>
24 Tweets
HUBSPOT | FRIDAY, JANUARY 30, 2015
10 Excel Tricks Every Marketer Should Know
'Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. 1) How to Summarize Data with a Pivot Table. Watch the video. MORE >>
442 Tweets
CONNECTING ELEMENT | FRIDAY, JANUARY 30, 2015
The latest Facebook & Twitter updates
'Are you aware of the latest updates to Facebook and Twitter – and, more importantly – what opportunities and pitfalls they present for your brands? By Kirstie Smith, CE senior account manager Read more › Digital Digest | Digital marketing blog | Connecting Element MORE >>
6 Tweets
10 Delicious Recipes You Can Make in Your Office Kitchen HUBSPOT | FRIDAY, JANUARY 30, 2015
Got Milk? Got Leads? - Changing Perceptions and B2B Buyer Behavior B2B IDEAS @ WORK | FRIDAY, JANUARY 30, 2015
Amazon Leads the Way With Negotiation Option for Rare Items HUBSPOT | FRIDAY, JANUARY 30, 2015
Assessing Your Team’s Chemistry to Increase Productivity HINGE MARKETING | FRIDAY, JANUARY 30, 2015
2015 Will Be the Year of Turning Big Data into Actionable Insights VOICE-BASED MARKETING | FRIDAY, JANUARY 30, 2015
Why Marketers Should Care About Missed Opportunities [197 Words] BLOG MY CALLS | FRIDAY, JANUARY 30, 2015
Marketing Doubleshot Podcast - Ep. 3 - Personal Branding & Mobile Customer Journey THE NEW STRATEGIST | FRIDAY, JANUARY 30, 2015
Interesting Infographics: The Good and the Bad of Social Media Marketing LEADERSHIP | FRIDAY, JANUARY 30, 2015
Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day FEARLESS COMPETITOR | FRIDAY, JANUARY 30, 2015
Hot Topics for January 30, 2015
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