Best of B2B Marketing Zone
April 3, 2014
MARKETING INTERACTIONS | THURSDAY, APRIL 3, 2014
Product is Not the Hero of a B2B Company's Story
'Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Well, I'll just rip the bandaid off and say it straight up - You Are Wrong. As a level set for this post: The hero of the story is the protagonist or main character. MORE >>
32 Tweets
VIEWPOINT | THURSDAY, APRIL 3, 2014
Tweet Less and Talk More
'Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. It won’t solve our business-development challenges, nor will it improve our relationships with our customers. MORE >>
28 Tweets
CHRIS KOCH | THURSDAY, APRIL 3, 2014
How Manchester United Revolutionized Sports Marketing
'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports. MORE >>
15 Tweets
MODERN B2B MARKETING | THURSDAY, APRIL 3, 2014
Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email
'Author: DJ Waldow Everyone has vices. Ice cream. If I’m being honest with myself, I probably eat ice cream six days a week. What can I say? It’s my vice. My love of frozen, dairy-based desserts also extends to frozen yogurt – especially from Pinkberry. My family and I used to live in San Jose, in close proximity to a Pinkberry shop. That’s it. MORE >>
99 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 3, 2014
12 Experts Define Key Performance Indicators (KPI’s)
'By Rob Petersen, {grow} Community Member. Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. Desired Business Result. MORE >>
209 Tweets
HUBSPOT | THURSDAY, APRIL 3, 2014
The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
'Whether it''s the first or the billionth blog post you''ve ever written, blogging can sometimes feel like you''re shouting in a crowded arena. No matter how loud you scream, you feel drowned out by the crowd. So how do you cultivate an engaged readership with so much competition? What other tips do you have for writing top-notch blog posts? MORE >>
514 Tweets
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 3, 2014
5 Ways Marketers Can Use Twitter Photo Collages
'by Amanda Batista | Tweet this If bad things come in threes, maybe good things come in fours for marketers? Twitter announced recently on its blog its “collage” feature, designed to allow users to include up to four photos in a tweet, and tag the people in those photos, without affecting the 140-character limit. Thanks for joining [#Event].” MORE >>
81 Tweets
HUBSPOT | THURSDAY, APRIL 3, 2014
How to Tweet Around the Clock Without Being on Twitter 24/7
'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Scheduling Out Your Tweets. MORE >>
485 Tweets
ANNUITAS GROUP | THURSDAY, APRIL 3, 2014
The Single Most Common Lead Scoring Failure: Not All Content is Created Equal
'Most lead scoring models fail — at least initially. It takes a little time to learn the implications of one simple, undeniable fact: not all content is created equal. Consider the typical program, powered and driven by the marketing automation platform of your choice. and the program is launched. MORE >>
12 Tweets
HUBSPOT | THURSDAY, APRIL 3, 2014
5 Things Many Marketers Forget When Running A/B Tests
'In 2014, the buzzword game has changed. Data" is the new "synergy.". Let''s A/B test it" is the new "Let''s circle back on that.". Overall, this is a good thing. But the key word there is intelligently, since A/B tests are easier to mess up than the New York State bar. And in doing so, that marketer would be ignoring a lot of contextual facts. MORE >>
332 Tweets
How to Improve Your Content Strategy with Buyer Personas CRIMSON MARKETING | THURSDAY, APRIL 3, 2014
The Top 20 Places Your Business Needs to Be Listed Online VERTICAL RESPONSE | THURSDAY, APRIL 3, 2014
How Many Leads Do You Need to Generate? Use This Simple Calculator BIZNOLOGY | THURSDAY, APRIL 3, 2014
Two Critical Metrics for Measuring Your Fundraising Performance HUBSPOT | THURSDAY, APRIL 3, 2014
A Failure to Communicate Value THE ROI GUY | THURSDAY, APRIL 3, 2014
How a Local SEO Agency Decreases Client Attrition with Call Tracking BLOG MY CALLS | THURSDAY, APRIL 3, 2014
How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience SYNECORE | THURSDAY, APRIL 3, 2014
One Easy Tip for a Successful Sales Conversation JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, APRIL 3, 2014
Find the Right Content Marketing Mix MARKETING ACTION | THURSDAY, APRIL 3, 2014
Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome WINDMILL NETWORKING | THURSDAY, APRIL 3, 2014
How to Increase Your B2B Marketing ROI 3D2B | THURSDAY, APRIL 3, 2014
How Many Leads Do You Need to Generate? Use This Simple Calculator. BIZNOLOGY | THURSDAY, APRIL 3, 2014
Hinge’s Fab Five: March 2014 HINGE MARKETING | THURSDAY, APRIL 3, 2014
Conversation Analytics Case Study: Bahama Resort Increases Phone Conversion Rates by 157% BLOG MY CALLS | THURSDAY, APRIL 3, 2014
Are Infographics Effective? Take the Survey! E-STORM | THURSDAY, APRIL 3, 2014
Communication Vehicles: Then and Now TRADESMEN INSIGHTS | THURSDAY, APRIL 3, 2014
4th European Dataharvest Conference Coming Up ISCOOP | THURSDAY, APRIL 3, 2014
Hot Topics for April 3, 2014
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