Best of B2B Marketing Zone
February 27, 2017
B2B MARKETING INSIDER | MONDAY, FEBRUARY 27, 2017
Is Influencer Marketing 2017’s Most Trendy Trend?
What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. MORE >>
CONTENT STANDARD | MONDAY, FEBRUARY 27, 2017
3 Ways Artificial Intelligence Is Transforming B2B Marketing
The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. Probably several hours, right? MORE >>
MODERN B2B MARKETING | MONDAY, FEBRUARY 27, 2017
How Digital Connectivity Impacts Marketing Teams
Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. Can we connect these software platforms?”. Stay connected on the move!”. You get the picture. MORE >>
HUBSPOT | MONDAY, FEBRUARY 27, 2017
How LinkedIn Uses LinkedIn for Marketing [Infographic]
If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. Shorter updates saw higher engagement rates. Social Media IGSSMORE >>
VIDYARD | MONDAY, FEBRUARY 27, 2017
Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves
As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team. The Campaign: Video Marketing Maturity Assessment. Take the Assessment. Take the Assessment. MORE >>
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 27, 2017
3 Reasons to Attend Modern Marketing Experience 2017
Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. We’re hoping to see you there! Select your experience based on topics relevant to your interests. Garner wisdom from the brightest in the marketing crowd. Enjoy the show(s)! MORE >>
HUBSPOT | MONDAY, FEBRUARY 27, 2017
The Do's and Don'ts of Infographic Typography [Free Guide]
The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. How are they used? Of course! MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 27, 2017
Marketing’s answer to winning in an ad-free world
American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. ” The person on the other end of the phone audibly gasped. MORE >>
SNAPAPP | MONDAY, FEBRUARY 27, 2017
SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content
Today is the day – the latest SnapApp release has launched, and it’s beautiful! . Through countless conversations with our customers and a wide assortment of marketers, we gathered up the feedback and aimed the Canopy release at one key objective: making interactive content creation as easy as possible. sneak peak: So what’s new? Enough reading! MORE >>
BIZNOLOGY | MONDAY, FEBRUARY 27, 2017
Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Which one to use? MORE >>
10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato HUBSPOT | MONDAY, FEBRUARY 27, 2017
An introduction to ecommerce APIs for non-developers CHIEFMARTECH | MONDAY, FEBRUARY 27, 2017
Lead Nurturing’s Biggest Challenges B2B MARKETING INSIDER | MONDAY, FEBRUARY 27, 2017
Marketers See Positive Results from Segmenting Email Marketing Campaigns KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 27, 2017
When Should You Dismiss a Sales Lead? PUREB2B | MONDAY, FEBRUARY 27, 2017
Sales Coaching Technology: How to Prepare Sales Managers for Success BRAINSHARK | MONDAY, FEBRUARY 27, 2017
The Role Big Data Marketing Plays in Customer Case Studies B2B LEAD BLOG | MONDAY, FEBRUARY 27, 2017
There is nothing Sexy about being a Parent CONNECT THE DOCS | MONDAY, FEBRUARY 27, 2017
What is Brand Marketing? ACT-ON | MONDAY, FEBRUARY 27, 2017
What Does Web Design for SEO Mean Anymore? KEO MARKETING | MONDAY, FEBRUARY 27, 2017
An Epidemic of Unnecessary Treatment OPENTOPIC | MONDAY, FEBRUARY 27, 2017
Hot Topics for February 27, 2017
Intent (6)
Account Based Marketing (2)
Demand (8)
Segmentation (5)
Publisher (8)
Television (2)
Interactive (8)
Case (9)
Acquisition (3)
Display (4)
Case Study (4)
Campaign (9)
Tools (10)
Video (8)
Test (5)