Best of B2B Marketing Zone
July 8, 2016
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2016
The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing
Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and actions using data related to customers. MORE >>
ACT-ON | FRIDAY, JULY 8, 2016
The Perils of Email List Buying – Rookie Mistakes 101
I’m not one for getting all political in my musings, however there’s so much activity in politics that it offers a window into all kinds of marketing practices. political race is, after all, to a great degree a branding exercise, dependent on brand awareness and trust, and reliant on paid, earned, and owned media. Stay local, Mr. Trump. MORE >>
MODERN B2B MARKETING | FRIDAY, JULY 8, 2016
There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
Author: Patrick Groover I’ve a feeling we’re not in Kansas anymore. The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. Pull counts based on audience criteria. The result? MORE >>
BIZIBLE | FRIDAY, JULY 8, 2016
Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). The 26 elements included in the molecule are: Attribution. MORE >>
HUBSPOT | FRIDAY, JULY 8, 2016
Will 'Memories' Change Snapchat as We Know It?
Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. MORE >>
BIZNOLOGY | FRIDAY, JULY 8, 2016
Is your marketing telling customers to go away?
I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but I figured I was someone worth pursuing. At least I thought so, since I seem to watch ads trail me all over the web every time I am booking a trip. But what is the difference between Motel 6 and Super 8? MORE >>
HUBSPOT | FRIDAY, JULY 8, 2016
How to Become More Resilient [Infographic]
Tragedy. Illness. Job or relationship problems. We all go through tough times at one point or another. It’s unfortunate, but it's inevitable. What sets us apart, then, is how we recover from the bad things life throws our way. When you experience a negative event in your life, how do you react? What strategies do you use to heal, grow, and move on? MORE >>
B2B MARKETING INSIDER | FRIDAY, JULY 8, 2016
Struggling with Marketing Design? Just Remember C.O.R.E.
Design shares a lot of similarities with Goldilocks and the Three Bears: A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance that’s “just right.” Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. […]. MORE >>
OPENTOPIC | FRIDAY, JULY 8, 2016
From Big Data to Artificial Intelligence: The Next Digital Disruption – Huffington Post
There is a set of important emerging digital trends I track as a futurist that are together converging very fast. These digital trends are all potentially disruptive, unless we plan ahead for the impact and change that is coming. More agility, smarter business processes and better productivity are the likely outcomes. MORE >>
CONTENTLY | FRIDAY, JULY 8, 2016
The Impact of Facebook’s Algorithm Change, in 5 Charts
Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Let’s break it down. 1. MORE >>
Artificial Intelligence Making A Mark On SEO OPENTOPIC | FRIDAY, JULY 8, 2016
How Magezi Mukandala Captures the Beauty in Ordinary Moments HALEY MARKETING | FRIDAY, JULY 8, 2016
5 SEO Strategies for Social Media You Need to Know Before You Hit Publish OPENTOPIC | FRIDAY, JULY 8, 2016
The Most Important Email Marketing Elements For 2016 (Infographic) LEAD LIAISON | FRIDAY, JULY 8, 2016
How To Develop a Powerful Social Media Strategy – Social-Hire OPENTOPIC | FRIDAY, JULY 8, 2016
Seasonal Autoresponders VERTICAL RESPONSE | FRIDAY, JULY 8, 2016
5 eCommerce ROI Metrics to Watch For OPENTOPIC | FRIDAY, JULY 8, 2016
SnapWrap: New Research, Client Freakouts, Journalism, and More! SNAPAPP | FRIDAY, JULY 8, 2016
Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time CONTENTLY | FRIDAY, JULY 8, 2016
B2B Marketing & Social Media Whitepaper OPENTOPIC | FRIDAY, JULY 8, 2016
Here’s a Proven Innovation Strategy That Works HINGE MARKETING | FRIDAY, JULY 8, 2016
SearchCap: Machine learning & search rankings OPENTOPIC | FRIDAY, JULY 8, 2016
What Is the Future of Ads on Instagram Marketing? CONTENT STANDARD | FRIDAY, JULY 8, 2016
CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence – eMarketer OPENTOPIC | FRIDAY, JULY 8, 2016
The Value of Twitter Influencer Marketing READYPULSE | FRIDAY, JULY 8, 2016
The Database Management Tool You Can’t Overlook OPENTOPIC | FRIDAY, JULY 8, 2016
Learn From 6 Apps That Are Nailing Personalized Push LEADERSHIP | FRIDAY, JULY 8, 2016
3 Things You Can Do with an Email Address (Other Than Send an Email) OPENTOPIC | FRIDAY, JULY 8, 2016
Interactive Content Marketing Weekly Roundup: July 5-8 ION INTERACTIVE | FRIDAY, JULY 8, 2016
Forward3D wins 2016 European Performance Marketing Agency of the Year OPENTOPIC | FRIDAY, JULY 8, 2016
Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C KAPOST | FRIDAY, JULY 8, 2016
How to Outsource your Social Media Marketing to Maximise ROI OPENTOPIC | FRIDAY, JULY 8, 2016
‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read CONTENTLY | FRIDAY, JULY 8, 2016
What Is the Future of Ads on Instagram Marketing? OPENTOPIC | FRIDAY, JULY 8, 2016
4 Big Implications of Snapchat’s New ‘Memories’ Feature CONTENTLY | FRIDAY, JULY 8, 2016
Inbound Content Marketing ROI: Proving ROI for Content Success OPENTOPIC | FRIDAY, JULY 8, 2016
The Impact of Facebook’s Algorithm Change, in 5 Charts CONTENTLY | FRIDAY, JULY 8, 2016
Kapture CRM OPENTOPIC | FRIDAY, JULY 8, 2016
Machine learning is all the rage with Big Data developers OPENTOPIC | FRIDAY, JULY 8, 2016
Machine learning is all the rage with Big Data developers OPENTOPIC | FRIDAY, JULY 8, 2016
What Is the Future of Ads on Instagram Marketing? OPENTOPIC | FRIDAY, JULY 8, 2016
How to Outsource your Social Media Marketing to Maximise ROI OPENTOPIC | FRIDAY, JULY 8, 2016
Inbound Content Marketing ROI: Proving ROI for Content Success OPENTOPIC | FRIDAY, JULY 8, 2016
Forward3D wins 2016 European Performance Marketing Agency of the Year OPENTOPIC | FRIDAY, JULY 8, 2016
3 Ways Your ROI from Email Marketing Can Become a Skyscraper by 10seos OPENTOPIC | FRIDAY, JULY 8, 2016
12 Big Ideas Changing the Face of Marketing OPENTOPIC | FRIDAY, JULY 8, 2016
5 Data-driven Reasons to Embrace Online Video Marketing OPENTOPIC | FRIDAY, JULY 8, 2016
Forrester report says content from agnostic industry experts best way to reach B2B buyers OPENTOPIC | FRIDAY, JULY 8, 2016
Kapture CRM OPENTOPIC | FRIDAY, JULY 8, 2016
How Business Process Management Will Change Your Small Business – Huffington Post OPENTOPIC | FRIDAY, JULY 8, 2016
The Database Management Tool You Can’t Overlook OPENTOPIC | FRIDAY, JULY 8, 2016
3 Ways Your ROI from Email Marketing Can Become a Skyscraper by 10seos OPENTOPIC | FRIDAY, JULY 8, 2016
Kapture CRM OPENTOPIC | FRIDAY, JULY 8, 2016
Inbound Content Marketing ROI: Proving ROI for Content Success OPENTOPIC | FRIDAY, JULY 8, 2016
What Is the Future of Ads on Instagram Marketing? OPENTOPIC | FRIDAY, JULY 8, 2016
How to Outsource your Social Media Marketing to Maximise ROI OPENTOPIC | FRIDAY, JULY 8, 2016
3 Ways Your ROI from Email Marketing Can Become a Skyscraper by 10seos OPENTOPIC | FRIDAY, JULY 8, 2016
The Database Management Tool You Can’t Overlook OPENTOPIC | FRIDAY, JULY 8, 2016
065: Lauren Edvalson – SEO & PPC – How To Not Get Ripped Off OPENTOPIC | FRIDAY, JULY 8, 2016
How Identity Management Ignites Marketing Relevancy OPENTOPIC | FRIDAY, JULY 8, 2016
5 things that mattered this week OPENTOPIC | FRIDAY, JULY 8, 2016
Forward3D wins 2016 European Performance Marketing Agency of the Year OPENTOPIC | FRIDAY, JULY 8, 2016
The debate on artificial intelligence OPENTOPIC | FRIDAY, JULY 8, 2016
5 Top Trends for Digital Marketing in 2016 OPENTOPIC | FRIDAY, JULY 8, 2016
Learn Python by solving 100 Coding Challenges – Udemy OPENTOPIC | FRIDAY, JULY 8, 2016
The 10 Greatest Social Media Advertising Tips for Content Marketers OPENTOPIC | FRIDAY, JULY 8, 2016
SearchCap: Machine learning, content marketing & search rankings OPENTOPIC | FRIDAY, JULY 8, 2016
Why Taking A Full-Funnel Marketing Approach Is Critical OPENTOPIC | FRIDAY, JULY 8, 2016
Forward3D wins 2016 European Performance Marketing Agency of the Year OPENTOPIC | FRIDAY, JULY 8, 2016
Performance Marketing that Delivers – performous.com OPENTOPIC | FRIDAY, JULY 8, 2016
Social Sharing Marketing Tool Converts Brand Engagement to Product Sales OPENTOPIC | FRIDAY, JULY 8, 2016
5 eCommerce ROI Metrics to Watch For OPENTOPIC | FRIDAY, JULY 8, 2016
5 eCommerce ROI Metrics to Watch For OPENTOPIC | FRIDAY, JULY 8, 2016
Stop Overspending Time and Money on Marketing Techniques That Don’t Work OPENTOPIC | FRIDAY, JULY 8, 2016
6 Parts of Your Marketing You Should Always Be Optimizing OPENTOPIC | FRIDAY, JULY 8, 2016
CMO One-to-One: To Stay Competitive, HCL Restructures Its Marketing Team Around Centers of Competence – eMarketer OPENTOPIC | FRIDAY, JULY 8, 2016
Future of Human Capital Analytics Looks Promising OPENTOPIC | FRIDAY, JULY 8, 2016