Best of B2B Marketing Zone
June 17, 2016
VIDYARD | FRIDAY, JUNE 17, 2016
Welcome to the Brand New Vidyard HQ
Over three years ago, we made a pretty big move as a company. Leaving behind the tiny house that we had gutted and rebuilt to serve as our office, we moved our small team a few blocks east to what we thought would be a long-term home at 119 King St in Kitchener. year later, we moved half our team to the floor below, and once again doubled our space. MORE >>
B2B MARKETING INSIDER | FRIDAY, JUNE 17, 2016
Check Out These 10 Underutilized Traffic Sources
As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. Content MarketingMORE >>
THE POINT | FRIDAY, JUNE 17, 2016
Bad Copy is Your Campaign’s Weakest Link
In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. In the digital age, all that has changed. With rare exceptions, “big idea” marketing is regarded as a quaint anachronism, especially in the B2B world. Sure you do. MORE >>
ACT-ON | FRIDAY, JUNE 17, 2016
Protect Yourself & Your Clients from Identity & Data Theft
Pssst … want to buy 25 million email addresses and passwords? How about some highly confidential financial data on your biggest competitor? Marketers today work hard to gather detailed information on their customers, so we can find the right people inside the right accounts and target their interests with personalized content. percent in 2014. MORE >>
MODERN B2B MARKETING | FRIDAY, JUNE 17, 2016
Why You Can’t Afford to Gamble with Your Marketing Strategy
Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. The stakes are too high for you to place blind bets. Every Don’t “Let It Ride” with Lists. Job titles can be an especially diverse set of data. MORE >>
HUBSPOT | FRIDAY, JUNE 17, 2016
5 Psychological Concepts That'll Strengthen Your Social Media Strategy
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. And as marketers, this is something we should be thinking more about. But there's even more to it than that. Paul J. MORE >>
BIZIBLE | FRIDAY, JUNE 17, 2016
AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. Because of their messaging and the fact that it integrates with Salesforce, it can sound pretty similar to Bizible attribution if you don’t pay close attention to the details. What is Google’s new Salesforce integration product? Yes or no. MORE >>
KOMARKETING ASSOCIATES | FRIDAY, JUNE 17, 2016
What is Content Marketing? 10 Expert Video Responses
I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. ” Since she wasn’t completely wrong , and it was a battle I didn’t feel like fighting with half a mouth full of cheeseburger, I nodded, smiled, and said “that can be a small part of it.” MORE >>
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 17, 2016
What The Boss Can Teach Us About Marketing Automation
Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION. Yes, really. Think about your marketing automation systems. They need a combination of human savvy and technological automation to be effective. Read the full story on Tegrita.com. MORE >>
BIZNOLOGY | FRIDAY, JUNE 17, 2016
Why the airlines must improve their brand image
The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports. While these excessive wait times have many causes, such as not enough checkers and increased air traffic, the airline industry is partly to blame as well. MORE >>
Strikedeck Adds Automation to Customer Success Management CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 17, 2016
B2B and Customer Experience BEYOND | FRIDAY, JUNE 17, 2016
Stop Missing Out on 99% of Your Website Traffic [SlideShare] HUBSPOT | FRIDAY, JUNE 17, 2016
Better Business Blogs: Correct Those Broken Links WRITING ON THE WEB | FRIDAY, JUNE 17, 2016
A Step-by-Step Guide to Managing Big Data B2B LEAD BLOG | FRIDAY, JUNE 17, 2016
SnapWrap: Learning From "Hamilton", Marketing Podcasts, and More SNAPAPP | FRIDAY, JUNE 17, 2016
What Kind of Bug Bit Maggie Hinterberger? HALEY MARKETING | FRIDAY, JUNE 17, 2016
How Niche Marketing Can Be A Successful Strategy HINGE MARKETING | FRIDAY, JUNE 17, 2016
The State of Digital Media, in 5 Charts CONTENTLY | FRIDAY, JUNE 17, 2016
Struggling with Marketing Design? Just Remember C.O.R.E. SNAPAPP | FRIDAY, JUNE 17, 2016
Protingent – Experience Success By Design HALEY MARKETING | FRIDAY, JUNE 17, 2016
What Is the ROI of Native Video Ads in 2016? CONTENT STANDARD | FRIDAY, JUNE 17, 2016
Divide and Conquer: Managing Territories LEANDATA | FRIDAY, JUNE 17, 2016
Interesting Infographics: The Good & Bad Habits of Smart People LEADERSHIP | FRIDAY, JUNE 17, 2016
Divide and Conquer: Managing Territories LEANDATA | FRIDAY, JUNE 17, 2016
3 Ways Marketing Leaders Can Optimize Their Content Budgets KAPOST | FRIDAY, JUNE 17, 2016
Only 30% of firms use employer branding for retention OPENTOPIC | FRIDAY, JUNE 17, 2016
Non-Attendees: The Missing Piece of Your Post-Event Survey EXPERIENCE MARKETING INSIGHTS | FRIDAY, JUNE 17, 2016
Four Tips for Creating a Content Strategy for the Micro-Moment OPENTOPIC | FRIDAY, JUNE 17, 2016
10 Questions You Need Answered Before Signing With an SEO Firm OPENTOPIC | FRIDAY, JUNE 17, 2016
4 reasons to love the Marketing Technology Landscape supergraphic OPENTOPIC | FRIDAY, JUNE 17, 2016
Digital marketing strategies for the agency of the future OPENTOPIC | FRIDAY, JUNE 17, 2016
Pre-Jam Masterclass SEO – Content Jam 2016 OPENTOPIC | FRIDAY, JUNE 17, 2016
8 Steps To Create A Successful Content Marketing Program OPENTOPIC | FRIDAY, JUNE 17, 2016
#CMWorld Back to Basics Track + Poster OPENTOPIC | FRIDAY, JUNE 17, 2016
Content Marketing Manager job at Experian OPENTOPIC | FRIDAY, JUNE 17, 2016
What I Learned About Content Marketing From A Successful Copywriter OPENTOPIC | FRIDAY, JUNE 17, 2016
Don’t Waste Your Budget on a Social Influencer — Use Data Instead OPENTOPIC | FRIDAY, JUNE 17, 2016
Advertising week Articles – AOL Blog OPENTOPIC | FRIDAY, JUNE 17, 2016
Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations OPENTOPIC | FRIDAY, JUNE 17, 2016
Marketers Need to Play a Stronger Sales Enablement Role on LinkedIn OPENTOPIC | FRIDAY, JUNE 17, 2016
Online advertising Articles – AOL Blog OPENTOPIC | FRIDAY, JUNE 17, 2016
Performance Marketing Manager (f/m) // MODOMOTO OPENTOPIC | FRIDAY, JUNE 17, 2016
5 Actionable Tips to Creating an Effective Viral Marketing Campaign OPENTOPIC | FRIDAY, JUNE 17, 2016
Inbound Marketing Vs. Outbound – Why Inbound Has The Advantage OPENTOPIC | FRIDAY, JUNE 17, 2016
Are Your Marketing Efforts Failing? It Might Be Time to Shift Your Perspective. OPENTOPIC | FRIDAY, JUNE 17, 2016
7 Compelling Reasons to Invest in Mobile Marketing OPENTOPIC | FRIDAY, JUNE 17, 2016
Want to Speak at Dreamforce? OPENTOPIC | FRIDAY, JUNE 17, 2016
Marketers Need to Play a Stronger Sales Enablement Role on LinkedIn OPENTOPIC | FRIDAY, JUNE 17, 2016
Check Out These 10 Underutilized Traffic Sources OPENTOPIC | FRIDAY, JUNE 17, 2016
How to Incorporate Facebook Live in Your Social Media Marketing OPENTOPIC | FRIDAY, JUNE 17, 2016
What Is the ROI of Native Video Ads in 2016? OPENTOPIC | FRIDAY, JUNE 17, 2016
55Haitao.com Recognized with Advertiser’s Choice Award Nomination OPENTOPIC | FRIDAY, JUNE 17, 2016
Marketing Manager OPENTOPIC | FRIDAY, JUNE 17, 2016
Experian Marketing Services cited as a Strong Performer in cross-channel campaign management and enterprise marketing software suites evaluations OPENTOPIC | FRIDAY, JUNE 17, 2016
Advertising week Articles – AOL Blog OPENTOPIC | FRIDAY, JUNE 17, 2016
Advertising week 2013 Articles – AOL Blog OPENTOPIC | FRIDAY, JUNE 17, 2016
Online advertising Articles – AOL Blog OPENTOPIC | FRIDAY, JUNE 17, 2016
Emarketer Articles – AOL Blog OPENTOPIC | FRIDAY, JUNE 17, 2016
Instagram Looking Like A Great Get For Facebook Inc (FB) – ValueWalk OPENTOPIC | FRIDAY, JUNE 17, 2016
Top 25 Inbound Articles – Week of 6/17/16 OPENTOPIC | FRIDAY, JUNE 17, 2016
Snapchat ads: 92% of ad campaigns boost offline sales too OPENTOPIC | FRIDAY, JUNE 17, 2016
SEO Tips and Tactics for Content Marketing OPENTOPIC | FRIDAY, JUNE 17, 2016
What is the ROI for CRM in the Cloud with Salesforce? OPENTOPIC | FRIDAY, JUNE 17, 2016
eProcurement Could Boost Gov’s Digital Rep OPENTOPIC | FRIDAY, JUNE 17, 2016
Content Marketing Manager job at Experian OPENTOPIC | FRIDAY, JUNE 17, 2016
PR agencies: A secret weapon for demand generation campaigns – Corporate Ink OPENTOPIC | FRIDAY, JUNE 17, 2016
Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman OPENTOPIC | FRIDAY, JUNE 17, 2016
Don’t Waste Your Budget on a Social Influencer — Use Data Instead OPENTOPIC | FRIDAY, JUNE 17, 2016
B2B mobile marketing: A ringing endorsement OPENTOPIC | FRIDAY, JUNE 17, 2016