Best of B2B Marketing Zone

July 11, 2016

BIZIBLE | MONDAY, JULY 11, 2016



45 Impressive Marketing Operations Champions You Should Follow [Infographic]
Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes? We gathered together a variety of marketing operations professionals spanning numerous industries. Kimi Abdullah. Creative Niche. Chute. MORE >>

IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2016



Why the Email Deliverability Platform Should Get All the Votes
Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and Democratic conventions. thought why not come up with the “deliverability” platform? You have to be who you say you are. MORE >>

B2B MARKETING INSIDER | MONDAY, JULY 11, 2016



Personalization Is The Future Of Content Marketing
It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. MORE >>

GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 11, 2016

Five ideas: Constructive engagement in destructive times
By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave. But whenever I hear about a tragedy and the killing of innocent people, no matter their ethnicity or job, it makes me hold still and ponder. So I didn’t. MORE >>

ACT-ON | MONDAY, JULY 11, 2016

Advanced Retargeting: Nurturing Your Audience Across Digital Channels
The SaaS marketing world is humming in 2016 to the tune of offering your business something – anything – related to account-based marketing (ABM). It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”. Yes, retargeting ads can be annoying. But they are also effective. Ideal account profile. Who is your ideal account? MORE >>

B2B MARKETING INSIDER | MONDAY, JULY 11, 2016

Why Most Outreach Emails Suck
For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time. If you do, […]. MORE >>

MODERN B2B MARKETING | MONDAY, JULY 11, 2016

How to Unlock the Full Potential of Your Customer Base
Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business wealth will come from 20% of your customer base. Today, more than ever, marketers must focus on providing value through the entire customer lifecycle. The Fundamentals of Customer Base Marketing. MORE >>

HUBSPOT | MONDAY, JULY 11, 2016

What 3,000+ Job Postings Taught Us About Today's Content Marketers
Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? MORE >>

VIDYARD | MONDAY, JULY 11, 2016

Quick Wins: 5 Easy Videos You Can Create At Your Next Event
We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You’ve done the legwork to get your customers, prospects, and influencers face-to-face. MORE >>

HUBSPOT | MONDAY, JULY 11, 2016

The 21 Most Innovative & Creative Ads of the Past Year
The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe. Get inspired by 21 of the best below. Shoplifters. MORE >>

14 Hacks for Improving Your B2B Paid Social Campaigns CAPTORA | MONDAY, JULY 11, 2016

Email Delivery vs. Deliverability: What's the Difference? HUBSPOT | MONDAY, JULY 11, 2016

Tackle the Low-Hanging Fruit: How I Used Marketing Experiments to Increase Conversions By 994% B2B MARKETING INSIDER | MONDAY, JULY 11, 2016

How to Design an Irresistible CTA PUREB2B | MONDAY, JULY 11, 2016

Embracing Dark Social in Your Mobile Content Strategy CONTENT STANDARD | MONDAY, JULY 11, 2016

3 Growth Hacks to Boost Revenue Upwards of 10% INFER | MONDAY, JULY 11, 2016

Which Social Networks are Right for My Business? OPENTOPIC | MONDAY, JULY 11, 2016

3 Important Takeaways from DGR's Lead Scoring Survey Report (and Implications for Content Marketing) SNAPAPP | MONDAY, JULY 11, 2016

8 Brilliant Content Marketing Innovations from the World’s Best Brands OPENTOPIC | MONDAY, JULY 11, 2016

The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of CONTENTLY | MONDAY, JULY 11, 2016

6 Ways to Improve Your Facebook Ads : Social Media Examiner OPENTOPIC | MONDAY, JULY 11, 2016

Machine Learning: a digital Cambrian explosion about to happen BIZNOLOGY | MONDAY, JULY 11, 2016

14 Tools to Streamline Your Social Media Marketing : Social Media Examiner OPENTOPIC | MONDAY, JULY 11, 2016

A List of Product Marketing Books THE EFFECTIVE MARKETER | MONDAY, JULY 11, 2016

Which Social Networks are Right for My Business? OPENTOPIC | MONDAY, JULY 11, 2016

What’s the Point of a Social Media Strategy? HALEY MARKETING | MONDAY, JULY 11, 2016

90+ Active Blogs on Analytics, Big Data, Data Mining, Data Science, Machine Learning OPENTOPIC | MONDAY, JULY 11, 2016

How to Overcome the ‘Three-Month Slump’ of Branded Content CONTENTLY | MONDAY, JULY 11, 2016

8 Tips for Creating More Effective Tweets (from Twitter) OPENTOPIC | MONDAY, JULY 11, 2016

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm HINGE MARKETING | MONDAY, JULY 11, 2016

Mindtree Invests in Testing Automation – NelsonHall OPENTOPIC | MONDAY, JULY 11, 2016

The Style Guide for Progressives That Will Make You Rethink Your Language CONTENTLY | MONDAY, JULY 11, 2016

How to Choose the Best Social Network for Your Audience OPENTOPIC | MONDAY, JULY 11, 2016

Know Thyself – Identifying Your Unfair Advantage & Increasing the Value of Marketing FATHOM | MONDAY, JULY 11, 2016

How artificial intelligence could help warn us of another Dallas OPENTOPIC | MONDAY, JULY 11, 2016

How to Create Sports Content for Big Events SCRIBBLELIVE | MONDAY, JULY 11, 2016

7 Influencer Marketing Insights You Need to Know Today OPENTOPIC | MONDAY, JULY 11, 2016

If Einstein Can Take a Little Rejection, So Can You GREAT B2B MARKETING | MONDAY, JULY 11, 2016

Lead Generation: Why Your Website Alone Should Be Enough OPENTOPIC | MONDAY, JULY 11, 2016

Who Cares If You Meet Your Marketing Content Goals? KAPOST | MONDAY, JULY 11, 2016

PPC + SEO = A Winning Team for Search Marketing Success OPENTOPIC | MONDAY, JULY 11, 2016

B2B Marketers Beware: Do you know where your leads are coming from? NETLINE B2B MARKETING | MONDAY, JULY 11, 2016

Managing Your Salesforce Guests LEANDATA | MONDAY, JULY 11, 2016

Cooking in the Experiential Lab EARNEST ABOUT B2B | MONDAY, JULY 11, 2016

Catch Attendee Engagement: How to Create a Pokémon Go-Inspired Digital Integration for Events EXPERIENCE MARKETING INSIGHTS | MONDAY, JULY 11, 2016

How to Attract More Readers to Your LinkedIn Posts?–?According to a LinkedIn Editor OPENTOPIC | MONDAY, JULY 11, 2016

The Style Guide for Progressives That Will Make You Rethink Your Language CONTENTLY | MONDAY, JULY 11, 2016

One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your Business OPENTOPIC | MONDAY, JULY 11, 2016

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them) OPENTOPIC | MONDAY, JULY 11, 2016

The reality of AR/VR survival OPENTOPIC | MONDAY, JULY 11, 2016

6 Ways to Improve Your Facebook Ads : Social Media Examiner OPENTOPIC | MONDAY, JULY 11, 2016

The Basics of Content Marketing That You Must Master OPENTOPIC | MONDAY, JULY 11, 2016

Why Your Content Marketing Strategy Isn’t Working For You? OPENTOPIC | MONDAY, JULY 11, 2016

One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your Business OPENTOPIC | MONDAY, JULY 11, 2016

Performance Marketing Manager at Shapeways OPENTOPIC | MONDAY, JULY 11, 2016

Using Both PPC And SEO Strategies In Search Engine Marketing – Turnkey Profit Sites OPENTOPIC | MONDAY, JULY 11, 2016

Hot Topics for July 11, 2016

CMO (24)
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Branding (20)
Brand (20)
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