Best of B2B Marketing Zone
December 8, 2015
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 8, 2015
50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. Demand Generation. source ). >. MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 8, 2015
Finding profitable marketing niches in unexpected places
I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. Actually, I made the money for my company … oh how I wish it was for me! One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. MORE >>
ANNUITAS | TUESDAY, DECEMBER 8, 2015
5 Things That Need to Change in B2B Marketing 2016
Every year around this time, I, along with many others think about how quickly this past year went by. It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Strategy first. 4. MORE >>
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 8, 2015
Who Do CMOs Mention Most on Twitter?
We're back with another CMO Social Stat of the Month. Presenting the CMO Social Stat of the Month for November 2015 - Who Do CMOs Mention Most? As you can see, says Karri Carlson, VP Social Insights at Leadtail, the #1 most mentioned @MargaretMolloy (CMO of Seigel+Gale) really showcases the power of an authentic, well rounded social presence. MORE >>
ACT-ON | TUESDAY, DECEMBER 8, 2015
7 Predictions for Email Marketing in 2016
The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here ‘til January. But what about January? And the rest of the whole year? But you might not even have to. There are plenty of signals to track. hope so. MORE >>
JUNTA 42 | TUESDAY, DECEMBER 8, 2015
UK Marketers Need to Get Back to Basics [New Research]
When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. Eighty-eight percent say they will produce more content in 2016 than they did in 2015. What is going on? Are UK marketers doing too much? Conclusion. MORE >>
B2B MARKETING INSIDER | TUESDAY, DECEMBER 8, 2015
17 Stats That Prove 2016 Is The Year Of Video
Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. Content MarketingMORE >>
BIZNOLOGY | TUESDAY, DECEMBER 8, 2015
You never get a second chance to make a first impression
No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection. Conor Lynch of CrossFit South Arlington had me at hello. Both men are deep in their 40s and look like Greek Gods. Are you the box for me? MORE >>
BIZIBLE | TUESDAY, DECEMBER 8, 2015
Official Launch of PipelineMarketing.com: A Community Site Dedicated to Revenue-Focused B2B Marketing
Marketing is a powerful role within B2B businesses. It is the point man when it comes to demand gen, lead quality and sales enablement, and the marketing team feels the heat when the company doesn't meet its monthly revenue goals. Not only that, but studies also show that 70% of B2B marketers feel responsible for driving revenue. MORE >>
HUBSPOT | TUESDAY, DECEMBER 8, 2015
A Science-Backed Method for Better Writing: How to Find Your Ideal Time of Day
Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night. But if you want to do your best writing, you have to find your best time to do it. Because science says so. The Surprising Truth About Ultradian Rhythms. Everything. Here’s why. MORE >>
Meet John Kelly, Our Chief Revenue Officer SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 8, 2015
6 Strategies to Immunize Yourself from the Sales “Rejection-Flu” MODERN B2B MARKETING | TUESDAY, DECEMBER 8, 2015
10 To-Do List Tools to Simplify Your Task Management HUBSPOT | TUESDAY, DECEMBER 8, 2015
Do Marketing and Community Management Mix? CMO ESSENTIALS | TUESDAY, DECEMBER 8, 2015
Firing an Employee for Something Friends Posted on Facebook? WINDMILL NETWORKING | TUESDAY, DECEMBER 8, 2015
6 Content Ideas to Keep Ecommerce Shoppers in the Holiday Spirit HUBSPOT | TUESDAY, DECEMBER 8, 2015
7 Top Trends to Impact AEC Marketing in 2016 HINGE MARKETING | TUESDAY, DECEMBER 8, 2015
Align AdWords Campaigns With TV & Video FATHOM | TUESDAY, DECEMBER 8, 2015
Division of Labor: Determining Sales’ B2B Pipeline Contribution CAPTORA | TUESDAY, DECEMBER 8, 2015
Small Business Marketing Optimization Tips for 2016 WEBBIQUITY | TUESDAY, DECEMBER 8, 2015
Top Marketing Trends in 2016 and What They Mean for Your Small Business VERTICAL RESPONSE | TUESDAY, DECEMBER 8, 2015
Metrics Your Digital Marketing Agency Needs to be Reporting ACTIVEDEMAND | TUESDAY, DECEMBER 8, 2015
Expert Interview Series: Jonathan Stefansky on Collecting Marketing Data B2B LEAD BLOG | TUESDAY, DECEMBER 8, 2015
Why B2B Content Marketing is Different than B2C TRADESMEN INSIGHTS | TUESDAY, DECEMBER 8, 2015
Ramp Up Your Customer Service! HALEY MARKETING | TUESDAY, DECEMBER 8, 2015
5 Customer success premonitions for 2016 AMPLIFINITY | TUESDAY, DECEMBER 8, 2015
Six B2B Marketing Tools to Put on Your Wish List 6SENSE | TUESDAY, DECEMBER 8, 2015
What Every B2B Marketing Agency Needs to Know About SEO in 2016 KEO MARKETING | TUESDAY, DECEMBER 8, 2015
Why Video Content Marketers Need to Think About Sound Design, and Where to Find It CONTENT STANDARD | TUESDAY, DECEMBER 8, 2015
How to Cut Case Study Approval Times by 75% STORIES THAT SELL | TUESDAY, DECEMBER 8, 2015
Hot Topics for December 8, 2015
Census (2)
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Stats (5)
CMO (5)
Word of Mouth (3)
Signature (2)
Average (8)
Video (14)
Content Marketing (14)
Price (7)
Pricing (7)
Trends (10)
Funnel (6)
Positioning (11)
Studies (11)
Newsletter (5)
Budget (8)