Best of B2B Marketing Zone
February 10, 2014
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 10, 2014
Email Marketing: 2 campaigns that used innovative creative to generate leads
'Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Boring is a choice,” the etching read. While I’m not a proponent for vandalism, I do believe in the power held in those four simple words. Boring is a choice. Tennant invites prospects to take a ride on the wild side. Results. MORE >>
41 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 10, 2014
How a small family business pulled off one of the greatest successes in YouTube history
'This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. Here was his story: Left his corporate job in London. MORE >>
279 Tweets
SALES PROSPECTING PERSPECTIVES | MONDAY, FEBRUARY 10, 2014
The Gender Gap: Hiring Women in Inside Sales
'As an inside sales manager, I try to use my few minutes of downtime to read articles related to my field. When I open the “news” section of my LinkedIn, almost all of the recommended articles revolve around professional women. The list goes on and on. There was a running joke when I started at AG almost three years ago. MORE >>
17 Tweets
MODERN B2B MARKETING | MONDAY, FEBRUARY 10, 2014
How Personalized Retargeting Can Optimize Your B2B Ads
'Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Where is it working — and more importantly, where isn’t it working? Personalized emails have been shown to increase click-through rates by 14% and conversions rates by 10%. MORE >>
98 Tweets
HUBSPOT | MONDAY, FEBRUARY 10, 2014
9 Tips From the Greatest Viral Content Genius on the Planet
'A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Neetzan Zimmerman is a genius at creating viral content. For the past two years, he''s worked at Gawker, one of the world''s biggest blogs. It''s the best job in the world," he says. I get paid to have fun.". From 7 a.m. MORE >>
353 Tweets
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 10, 2014
Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey
'by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. To what do you attribute this? mix of both? MORE >>
56 Tweets
HUBSPOT | MONDAY, FEBRUARY 10, 2014
13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance
'With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. But with so many different widgets, plugins, and other add-ons out there to choose from, it can be tough to know what to include and what to leave out. Choices, choices. And no one wants that. Blogging MORE >>
400 Tweets
WRITING ON THE WEB | MONDAY, FEBRUARY 10, 2014
A Checklist for a Good Blog
'After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results. compelling image with each post. MORE >>
13 Tweets
HUBSPOT | MONDAY, FEBRUARY 10, 2014
The 10 Best Parody Twitter Accounts to Follow
'The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. Take SNL''s riff on Brad Pitt''s Chanel ad , for example, or this clever spoof spawned by Dove''s emotionally charged "Evolution" campaign. Nowhere are these barriers lower than for Twitter. Pigeon. MORE >>
414 Tweets
VIDYARD | MONDAY, FEBRUARY 10, 2014
Video Marketing in Direct Mail: An Eye Catching Attention-getter
'Although you’ve come to expect video online , it’s an altogether different surprise when it shows up in the mail. This element of surprise was exactly what Cody Clark, Global Campaign Manager at ExactTarget was going for when he created an innovative direct mail campaign featuring a video message. The Magic Behind the Video Mailer. MORE >>
29 Tweets
Twitter Stock Is Getting Killed (And Why It Doesn’t Matter) B2B MARKETING INSIDER | MONDAY, FEBRUARY 10, 2014
Introverts, Failed Graduation Speeches, and the Loo: Doug Kessler Spills His Writing Secrets HUBSPOT | MONDAY, FEBRUARY 10, 2014
Supercharge your Content for Higher Quality Links SAZBEAN | MONDAY, FEBRUARY 10, 2014
Have you ever stolen other people’s content? BIZNOLOGY | MONDAY, FEBRUARY 10, 2014
Must-Attend Drupal Events of 2014 VOLACCI | MONDAY, FEBRUARY 10, 2014
3 Ways to Avoid Burnout by Working Smarter, Not Harder VERTICAL RESPONSE | MONDAY, FEBRUARY 10, 2014
Don’t Blink: Here Comes Ephemeral Marketing! SYNECORE | MONDAY, FEBRUARY 10, 2014
Five Steps to Find and Own Your Differentiators HINGE MARKETING | MONDAY, FEBRUARY 10, 2014
Email Marketing is Not Dead, It Has Evolved E-LIGN | MONDAY, FEBRUARY 10, 2014
5 Traits of Great Marketing Content MARKETING ACTION | MONDAY, FEBRUARY 10, 2014
Native Advertising: How to Promote Your Brand While Wearing a Disguise WINDMILL NETWORKING | MONDAY, FEBRUARY 10, 2014
AIDA Is Dead! Long Live Buyer Complexity FATHOM | MONDAY, FEBRUARY 10, 2014
KiteDesk Delivers Sales Relationship Data That Soars! WINDMILL NETWORKING | MONDAY, FEBRUARY 10, 2014
Dedicated to Winning the Sales Game? SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 10, 2014
Blog Strategy? How to Go From 0 to 1000+ Visits/Day in WRITTENT | MONDAY, FEBRUARY 10, 2014
To B2B or not to B2B, is that the question? EARNEST ABOUT B2B | MONDAY, FEBRUARY 10, 2014
2014 Disaster Resource Guide Showcases @SouthwestAirlines Story from @SocialEmployee #businesscontinuity #crisis BLUE FOCUS MARKETING | MONDAY, FEBRUARY 10, 2014
B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media LEADERSHIP | MONDAY, FEBRUARY 10, 2014
5 Of The Fastest Ways To Improve Your B2B Marketing THE FORWARD OBSERVER | MONDAY, FEBRUARY 10, 2014
So what exactly is Virally? VIRALLY BLOG | MONDAY, FEBRUARY 10, 2014
Hot Topics for February 10, 2014
Viral (5)
Publisher (11)
Validation (4)
Interests (17)
Personalization (17)
Event (10)
Differences (16)
Network (12)
Writing (11)
Relevance (10)
Ads (11)
Social Network (8)
Blog (21)
Rules (6)
Creative (7)
Content (21)
Work (20)
List (12)