Best of B2B Marketing Zone

February 19, 2014

SYNECORE | WEDNESDAY, FEBRUARY 19, 2014



Clarity Trumps All In Content Marketing
'In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. Remember that time when so many people misused the word “literally” that Merriam-Webster added an addendum to its dictionary describing the commonly used opposite meaning? Clarity literally trumps all. MORE >>

 

6 Tweets

PR MEETS MARKETING | WEDNESDAY, FEBRUARY 19, 2014



The 5 W’s of Content Marketing
'Via Flickr Leol30. According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. When they are searching or looking for that content, your content is front and center. MORE >>

 

6 Tweets

SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 19, 2014



The Value of Connections for the Inside Sales Rep
'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. In my experience as a marketer, I’ve only seen one way to establish yourself in the field. You have to develop a wide range of many personal connections who value what you do and to whom you provide added value. MORE >>

 

14 Tweets

HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014

Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
'I mean creepers in the most loving way. Some of my best friends are creepers. Ask her, she won''t deny it.). We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". knew they liked me. ). Check out what''s new. What It Looks Like. MORE >>

 

564 Tweets

MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 19, 2014

Manipulating B2B Personas is a Bad Move
'Over the last three years, I've helped more than a dozen clients develop 75+ personas. But every once in a while, I run into a situation where marketing executives think they know better. They want to manipulate the personas to a place where they feel back in control of the situation. Buyer personas are a guide. Here's the rub. MORE >>

 

12 Tweets

GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 19, 2014

Social Media Explained. Really.
'So I have this problem. With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. Let’s face it … this can be overwhelming. But this is not just another social media book. Here they are. MORE >>

 

153 Tweets

HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014

How to Optimize Your Page Titles for Mobile Search [Quick Tip]
'Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. MORE >>

 

465 Tweets

DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 19, 2014

Survey Says: Testimonials Give B2B Vendors Credibility
'In October, Derek Edmond and Casie Gillette, of KoMarketing Associates , and I issued a survey to our respective networks. We wanted to know what B2B buyers do once they get to a vendor website. We’re happy to say we have lots of exciting and unexpected answers to our questions. I’m up this week; KoMarketing next week. Credibility. MORE >>

 

11 Tweets

HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014

How to Think Up a Year's Worth of Blog Post Topics in an Hour
'Last November, I got my team in a room and asked them to do something that sounded nearly impossible: brainstorm a year''s worth of blog topics in under an hour. That''s an aggressive target -- I know -- but we needed enough titles to support the Blog Topic Generator ''s algorithm. The first five minutes, we were stumped. So let''s get to it! MORE >>

 

331 Tweets

CRIMSON MARKETING | WEDNESDAY, FEBRUARY 19, 2014

Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast]
'A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. Many of us are  guilty of “the grass is greener. The post Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast] appeared first on. MORE >>

 

5 Tweets

Want to Publish on LinkedIn? Now You Can HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014

Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 19, 2014

Need New Customers? Get Happy Employees B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 19, 2014

3 Secrets Hiding in Your Video Data VIDYARD | WEDNESDAY, FEBRUARY 19, 2014

Drupal Resources for Marketers VOLACCI | WEDNESDAY, FEBRUARY 19, 2014

Top 10 Ways to Build Lasting Links in 2014 SAZBEAN | WEDNESDAY, FEBRUARY 19, 2014

Your Business Blog Year 10: Is It Still Worth It? WRITING ON THE WEB | WEDNESDAY, FEBRUARY 19, 2014

How to Make Your Email Campaign More Clickable VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 19, 2014

I Want to Give You Money.Why Won't You Call Me Back? BLOG MY CALLS | WEDNESDAY, FEBRUARY 19, 2014

The 5 Pillars of a Successful Sales Pitch MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 19, 2014

Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros WRITTENT | WEDNESDAY, FEBRUARY 19, 2014

How SMB eCommerce retailers can turn everyday challenges into sales BIZNOLOGY | WEDNESDAY, FEBRUARY 19, 2014

The Pyramid of Influence on Social Media WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 19, 2014

Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms HINGE MARKETING | WEDNESDAY, FEBRUARY 19, 2014

On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today MARKETING ACTION | WEDNESDAY, FEBRUARY 19, 2014

How to Understand Students’ Online Activity in 20 Minutes FATHOM | WEDNESDAY, FEBRUARY 19, 2014

3 Mobile Trends that Will Last SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 19, 2014

The Benefits of Using Marketing Automation in B2B Companies NNC SERVICES | WEDNESDAY, FEBRUARY 19, 2014

The Techno-War in the Store MANHATTAN MARKETING MAVEN | WEDNESDAY, FEBRUARY 19, 2014

Top 3 Essentials for Successful Retail SEO Programs FATHOM | WEDNESDAY, FEBRUARY 19, 2014

Why Aren't SEOs Very Good at Content? BLOG MY CALLS | WEDNESDAY, FEBRUARY 19, 2014

Considering an MBA in Marketing? 4 Success Stories of B2B Marketers B2B MARKETING MENTOR | WEDNESDAY, FEBRUARY 19, 2014

What’s Your Marketing Strategy for ’14? See What Other Marketers Are Saying TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 19, 2014

How to Understand Students’ Online Activity in 20 Minutes FATHOM | WEDNESDAY, FEBRUARY 19, 2014

New Video: ValueStory – a Better Customer Conversation Tool THE ROI GUY | WEDNESDAY, FEBRUARY 19, 2014

Top 3 Essentials for Successful Retail SEO Programs FATHOM | WEDNESDAY, FEBRUARY 19, 2014

Fearless Competitor is back and better than ever FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 19, 2014

How to Understand Students’ Online Activity in 20 Minutes FATHOM | WEDNESDAY, FEBRUARY 19, 2014

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