Best of B2B Marketing Zone
September 25, 2013
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 25, 2013
Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
'By Kerry Gorgone, {grow} Contributing Columnist. few months back, I read a LinkedIn Influencer post by my friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). At this point, as C.C. Unfair expectations. MORE >>
219 Tweets
BEYOND | WEDNESDAY, SEPTEMBER 25, 2013
The Good and the Bad of Video Marketing
'I've seen two marketing videos in the last week or two and, to me, they represent the two extremes of the effectiveness of the art. Let me make it clear that I don't wish to unduly condemn or praise the brand behind them, but simply comment on the use of video and how I see one as superb, the other as disappointing. Anyway, here they are MORE >>
6 Tweets
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, SEPTEMBER 25, 2013
How to Optimize Your Website for Sales Prospects
'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. MORE >>
13 Tweets
BIZNOLOGY | WEDNESDAY, SEPTEMBER 25, 2013
12 Myths vs. Realities of Search Engine Optimization (SEO)
'SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. MORE >>
10 Tweets
KOMARKETING ASSOCIATES | WEDNESDAY, SEPTEMBER 25, 2013
The Big List of (Not Provided) Search Recommendations for B2B Marketers
'A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. MORE >>
10 Tweets
SAZBEAN | WEDNESDAY, SEPTEMBER 25, 2013
Top Reasons Consumers Give for Marking Emails as Spam
'Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), some of the attitudes uncovered are intriguing. In this case, it appears that the survey asked to choose a single reason. MORE >>
4 Tweets
CRIMSON MARKETING | WEDNESDAY, SEPTEMBER 25, 2013
5 Steps to Mastering Multichannel Marketing
'Multichannel marketing, sometimes referred to as multitouch marketing, is simply “sending your brand message through a variety of channels.” ” Here are 5 steps to follow to launch a successful mulitchannel marketing campaign: 1. Define Your Approach. Think outside the box of the marketing department. Figure this out early on! MORE >>
3 Tweets
THE ROI GUY | WEDNESDAY, SEPTEMBER 25, 2013
Why Whiteboarding Fails?
'Some Sales teams have dumped PPTs and moved to whiteboard-based presentations. This has improved customer presentations, providing more personalization of the content, and more emotional connection to the messaging. However, Whiteboards are passé and present significant challenges to delivering expected sales success. MORE >>
2 Tweets
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 25, 2013
The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
'Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional? Absolutely. MORE >>
65 Tweets
MARKETING ACTION | WEDNESDAY, SEPTEMBER 25, 2013
Nudge, Nudge Marketing
'Rand Fishkin of Moz visited Portland tonight to deliver an interesting talk: “ The Nudge Is Mightier Than The Sword.” Consider the use of a default, where the default option will lead to a more socially desirable outcome, as an example of structuring choices. In the United States, about one–third of citizens have signed organ donor cards. MORE >>
27 Tweets
7 Tips to Building a Strong Brand Reputation for Technology Firms HINGE MARKETING | WEDNESDAY, SEPTEMBER 25, 2013
“Free” is NOT a Viable Business Model for Marketing Made Simple TV FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 25, 2013
How to Never Miss a Marketing Campaign Deadline MEASURABLE MARKETING | WEDNESDAY, SEPTEMBER 25, 2013
The Lowdown on the Newest Google Updates [VIDEO] VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 25, 2013
Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 25, 2013
A Webinar With Our Partner Tableau for the AMA FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 25, 2013
Conversation Analytics: How it Works BLOG MY CALLS | WEDNESDAY, SEPTEMBER 25, 2013
What’s the Proper Way of Developing an Internal Mailing List? TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 25, 2013
Concern for Detained Uzbek Journalist ISCOOP | WEDNESDAY, SEPTEMBER 25, 2013
Google Removes All Organic Keyword Data — How Our Services Will Change VOLACCI | WEDNESDAY, SEPTEMBER 25, 2013
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