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Pizza Pizza franchisees ready for Super Bowl kickoff
http://www.azfranchising.com/pizza-pizza-franchisees-ready-for-super-bowl-kickoff/
With the National Football League’s (NFL’s) Super Bowl LI just days away, Canadian pizzeria franchisor Pizza Pizza says its franchisees are ready to score a touchdown on one of its busiest days of the year.
Chainwide, the franchisor expects to sell more than 80,000 pizzas at a rate of 120 orders per minute, as was the case last year, explains Ben Campoli, director of training. In addition to the vast quantity of pizzas, Pizza Pizza sold more than 50,000 chicken bites and 210,000 wings last Super Bowl Sunday.
“We typically see a 45 per cent increase in orders for the Super Bowl over a typical Sunday,” says Pat Finelli, Pizza Pizza’s chief marketing officer (CMO), “and many of those orders are concentrated right before kickoff. Our team prepares for months to make sure our franchisees and restaurants are ready for the sports fans who entrust us with their party orders.”
Finelli offers the following tips to help franchisees gear up for this weekend and make it through the fourth quarter:
Plan products and ingredients—Franchisees should have enough dough and ingredients on hand and prepped for game day, including extra menu add-ons like chicken wings and bites, poutine, chili and sweet indulgences.
Organize staffing needs—From extra people in the kitchen, at the front taking orders and answering calls to more drivers on the roads, it’s an all-hands-on-deck day. Shifts should be planned in advance, with employees notified exactly what they’ll need to do and prepared for different variables, such as inclement weather and people calling in sick.
Promote ordering ahead—With Pizza Pizza’s online and app ordering, customers can beat the game day rush by scheduling their orders ahead of time. This will let franchisees pace themselves throughout the evening. Customers who order through these platforms will also be entered to win a Samsung 4K TV and pizza party, as Pizza Pizza’s way of saying thank you for supporting the franchise system for the past 50 years.
Use first-hand experience and knowledge—Pizza Pizza district managers collect and distribute data from previous years to help franchisees better predict what might happen on game day. Franchisees will know their own area better than anyone else and can use that experience and knowledge to have top sellers ready, rush times prepared for and employees on-call.
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