About Vaporized: Solid Strategies for Success in a Dematerialized World:
Vaporized was selected as the winner of the 2016 International Book of the Year prize by getAbstract from a field of 10,000 business and strategy titles. The prize was announced at the Frankfurt Book Fair on October 19, 2016
Digital technology has upturned entire industries and irrevocably altered the way we live, work and do business. Now, it is set to transform every sector and economic system on the planet in almost unimaginable ways — even those once thought to be immune from its effects. In his groundbreaking new book Vaporized, digital pioneer and business futurist Robert Tercek takes us inside the world’s largest cultural and economic transformation since the industrial revolution, and explains what it means to consumers, employers and policy makers. Dynamic and engaging, Tercek does for digital business theory what Malcolm Gladwell has done for sociology, translating a complex, arcane subject in approachable and relevant terms. In contrast to the digital-era doomsayers and hand-wringing pundits, Tercek offers an insightful, optimistic analysis of the future and a practical blueprint for survival that no business leader, from the Fortune 500 CEO to the small startup owner, can afford to ignore.
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Author Bio:
Robert Tercek is one of the world’s most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software.
In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him a “TV Anarchist”.
His 22-year career is marked by achievements which include several milestones: the first multichannel television service in Asia (STAR TV in 1991); the first multiplayer Java games on the Web (Sony, 1997); the first interactive game shows on US Television (Sony, 1999); the world’s first streaming video service on mobile phones (PacketVideo and NTT DoCoMo’s V-Live, 2001); the largest audience for live interactive video events on the web (Oprah Winfrey’s 2009 web casts); the most popular free book download in history (Suze Orman on Oprah.com, 2009).
Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He also co-founded five startup ventures, including 7th Level, Inc which went public in 1993.
Mr Tercek has provided strategic insight and advice to many companies seeking to enter the networked entertainment market, including: IBM, Nokia, Motorola, AMD, MSN, Sony Computer Entertainment, Taito, Bandai Networks, Siegel and Gale, CMP Media Group, VNU Media Group, and The Anthony Robbins Companies. He has served as an advisor to several successful startup ventures.
He has supervised new media strategy and the creation of online programs for many of the world’s leading motivational speakers and authors, including Anthony Robbins, Oprah Winfrey, Suze Orman, Dr Mehmet Oz, Elizabeth Lesser, Jean Chatsky, David Bach, Marcus Buckingham, Deepak Chopra, Debbie Ford, and Martha Beck.
His entertainment credits include some of the most successful interactive titles on digital platforms, including Oprah Winfrey’s Live Your Best Life live web casts, Jeopardy Online and Wheel of Fortune Online, the bestselling Monty Python CD ROM series, and award-winning mobile content based on media brands from CBS Sports, World Poker Tour, Marvel Entertainment, 20thCentury Fox, Warner Bros, Paramount Pictures, Hasbro, Activision and many more.
To design interactive products, Mr Tercek draws upon his broad experience as a television director, game designer, artist, and educator.
An enthusiastic advocate of the future of media and entertainment, Mr Tercek is a highly in-demand speaker. He has been a featured speaker at NAB, CES,GDC, MIPTV, MILIA, E3 Expo, Sundance Film Festival, South By Southwest, X Media Lab, 5D New Television, Tokyo Game Fair, the Austin Game Conference, 3GSM, KidScreen Summit, MIT’s Future of Entertainmentsummit, CTIA, The Future of Television Summit, The Mobile Games Seminar, The New York Games and Mobile Conference, and many private corporate events. In 2001 he founded the Game Developer Conference’s Mobile Symposium.
He serves as an adjunct professor and lecturer at the University of Southern California’s School of Cinema-Television, where he introduced the curriculum for interactive media, and served on the faculty of the Peter Stark Producers program. He has been a guest lecturer at several universities and colleges in the US and abroad. In 1985 he was awarded a Fulbright Teaching Fellowship in Kiel, Germany.
In 2008, he was named a Fellow of the Royal Society for the Arts in recognition of his achievements in social media for the benefit of society.
He is a voting member of the Academy of Television Arts and Sciences, and contributed to the founding of the Interactive Media Peer Group at ATAS.
He has lived and worked throughout Europe, Asia and the Americas. He currently lives in Los Angeles.