About Starting a Small Business – Four Must Do’s:
Why are people willing to jump into a new business without adequate preparation? It is because their dismal chances of survival are not as obvious. As a result, I decided it was time to write a “war-is-hell” e-Book, using a gloves- off approach, and simply tell it like it is to make it obvious. Therefore, this e- Book is intended to portray a vivid illustration of how an individual can become seduced into starting a small business prematurely. It will also portray how the results of inadequate planning function similarly to a malignant tumor that gradually chokes off the life and energy of the fledgling business. You will see how each symptom of stress progresses into and becomes the next more serious symptom of stress, eventually leaving the small business owner desperate, disillusioned, and, in a state of complete exhaustion.
Don’t become too disheartened because the remainder of the e-Book suggests an alternative. There are four major cornerstones from which to build a solid foundation for your new business. I have provided a sketch of each one with references to further resources so that you may build your own new business foundation. Presenting the two approaches in a side-by-side manner will enable you to contrast their differences in a way not possible before. As with the boat, when the consequences become obvious, you will make the right decision. Those of you already in business will find this e-Book an excellent review of your existing foundation.
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Author Bio:
John Day has been a practicing accountant for over twenty-nine years. Currently, he maintains an active accounting and tax practice in Santa Barbara, and Sonora, California. He is the author of Real Life Accounting for Non-Accountants, a 20-hour online course with more than 2,000 enrollees from over thirty countries around the world since 1999. The online course has been used in various career colleges, adult education centers, public universities, and corporate employee training programs, including H&R Block’s national accounting training program.
In 2005, he authored The HEART of Accounting, a 4-hour introductory course covering the essentials of accounting. It is published in two formats: PDF E-book and spiral-bound printed workbook.
Having written over twenty accounting articles that are found throughout Internet accounting websites, John continues to publish a monthly ezine-newsletter The Journal Entry, which has over 10,000 subscribers. Another of his works is the popular E-book, Dream or Nightmare: Four Must Do’s Before Starting A Small Business. This E-book has been downloaded over 100,000 times.
As a contributing editor for the national Rent-To-Own business online and print magazines, John provides accounting education to that industry. He also has conducted live accounting seminars locally and for The Learning Annex in San Francisco and San Diego, California. After a newspaper article was written about him in the Modesto Bee, John was invited to be a guest speaker at California State University Stanislaus in Turlock, California.
One of John’s passions is the accounting scholarship programs he has established in Liberia, Afghanistan, and other war-torn countries.
Educational and Experience History:
John received a B.S. degree in business administration from Linfield College in McMinnville, Oregon in 1968. After graduation, he and two college buddies built a thirty-foot wooden sailboat and sailed it from Astoria, Oregon to San Diego, California in 1970.
From 1971 through 1975, John worked as a system planner for Bay General Hospital in Chula Vista, California. For the next three years, he did consulting work for Scripps Memorial Hospital in La Jolla, California, performing feasibility studies while he was a graduate student at National University in San Diego.
In the fall of 1978, John received his Master of Business Administration (MBA) from National University and shortly thereafter joined the Scripps Newspaper Group as their Internal Auditor and gained extensive training in corporate accounting and tax work.
In June of 1982, John moved his family to Santa Barbara and began a public accounting practice as a sole proprietor. The practice grew quickly with clients ranging from manufacturing, retail, and service businesses to non-profit organizations. John developed a philosophy that assumed that the clients wanted and needed to know how the basic functions of accounting were applied to their businesses. He developed mini-seminars on the subject for interested clients.
In 1989, John was invited to merge his accounting practice with the Santa Barbara CPA firm of McGowan, Thompson, & Starlin. He served as their manager of business services.
In June of 1996, John and his family moved to Sonora, California which is located in the foothills of the Sierra Nevada Mountains, about ninety miles east of San Francisco, California. He telecommutes to Santa Barbara and continues to develop Internet educational accounting courses.
Starting a Small Business – Four Must Do’s is a post from Awesome Gang