To celebrate a new beauty season as Official Partner of Paris Fashion Week, Cyril Chapuy, President of L’Oréal Paris, hosted yesterday a party at “La Monnaie de Paris” in the heart of the city.
The Gold Obsession party gathered fashion A-list and the L’Oréal Paris spokes during a gold-drenched night. The extended L’Oréal Paris family was in attendance, as were various spokesmodels such as Luma Grothe, Leila Bekhti, Xiao Wen, Barbara Palvin, Alexina Graham, Soo Joo Park, Liya Kebede, Irina Shayk, Karlie Kloss, Doutzen Kroes, Natasha Poly, Lara Stone, Kristina Bazan, Alexina Graham, Thylane Blondeau and brand ambassador for L’Oréal Paris Men Expert Lucky Blue Smith.
Guests was stepping onto the gold dance floor of the Mert & Marcus #GoldObsession campaign while California-borned rapper Mykki Blanco performed, guests also enjoyed DJ sets by Parisian duo Polo & Pan and a set up by Arnaud Roth.
Cyril Chapuy greeted an impressive list of guests: Marie Ange Casta, Gabriel Day Lewis, Elena Perminova, Natalia Vodianova, Naomi Campbell, Olivier Rousteing, Kris Jenner, Corey Gamble, Paolo Stella, Soko, Constance Jablonski, Hoffit Golan, Sara Sampaio, Daphne Groeneveld, Hailey Baldwin, Helena Bordon, Mykki Blanco, Ines Rau, Miss Fame, Hari Nef, Romain Duris, Lola Le Lann, Rose Bertram, Christina Pitanguy, Jasmine Sanders, Les Twins, Aaron, Cindy Bruna, Alice Belaidi, Tyler Hoechlin, Petite Meller, Polo & Pan, Ellen Von Unwerth, Mathieu Cesar, Sofia Resing, Cindy Bruna, Ahmed Drame, Karidja Kouré, Billy Hell, Anna Ewers, Michael Lockley, Magda Laguinge, Carolina Parsons, Milutin Gatsby, Nicola Peltz, Will Peltz, Erica Pelosini, Crystal Renn, Lolita Jacobs, Hugo Becker, Katlin Aas, Lindsey Wixson, Lais Ribeiro, Aline Afanoukoe, Cheryl Cole, Eleonora Carisi.
The Gold Obsession party was only one of the highlights of L’Oréal Paris’s strong presence into Paris Fashion Week. For the Spring/Summer 2017 season, L’Oréal Paris once again supports fashion creativity and pushes beauty’s frontiers across the realms of fashion, digital and retail.
From September 28th to October 5th, L’Oréal Paris partners 16 shows on the official fashion calendar, setting Spring/Summer 2017’s beauty influences and trends and turning PFW gold with a star-gazing #GoldObsession party.
Pushing fresh-from-runway beauty further, right before PFW, L’Oréal Paris launches the all-new version of its revolutionary app Makeup Genius 2.0. and marks a milestone with the opening of the first L’Oréal Makeup Designer Paris boutique in France (62 rue Caumartin 75009), a live showcase for the brand’s makeup artistry.
