by Arjuna Ardagh:  You have so much to offer people. You have trained in skills that can shift someone’s life

from being stuck in automatic habits to fully expressing their genius, in a brilliant and original way.  You care deeply about people. You want to make a difference. You care about contributing to a saner and more conscious planet.

Is it true? It is, isn’t it!

The gift you have to offer people is not just about tools you have learned. The greatest gift you have to pass on is the total accumulation of everything you have learned in your life. This is your true mastery.

You may have overcome a life threatening illness. You may have raised children with grace and kindness. You may have made loads of money, loved your spouse deeply, written a great novel, or made a great film. You may have learned how to overcome deep despair. Everyone has the unique ways in which they have triumphed. These triumphs, which are completely personal and unique to you, are the essential gift you have to pass on to others.

Many people like you face a challenge. You know that the tools you have learned work in powerful ways. You have experienced that you can use them effectively. People tell you that you have so much to give. The difficulty is often in finding your voice, finding your confidence, finding your audience, and then in serving them in a way that also brings you financial reward.

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What is Needed

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In order to be a successful coach, or indeed to be able to help people in any way, you need several factors to be working well alongside each other:

A desire to serve and give

To be a great coach, or to reach and help people in any other way, you need to genuinely care about people. You need to be able to feel someone’s limits as well as their latent gifts, and feel inspired to offer real support. Making money and having a great life come as by-products to this sense of service.

A clear understanding of your tools

You need to be well trained in a set of tools that you’ve seen work, again and again, and that you can duplicate.

Motivation and accountability

You’ve got to have a part of you that wants to get out there and make a difference, and make your voice heard. No matter where this motivation comes from, there must be a drive to take the steps to become visible.

Recognize and work with resistance

When it comes to getting yourself out in the world, everyone sometimes experiences the sense of two steps forward and one step back. In establishing yourself as having mastery in your own field, you will inevitably face periods of triumph and success, as well as periods of disappointment and wanting to give up. You need to know how to work through this.

Take action in small steps of victory

You don’t build an audience of hundreds of thousands of people overnight. It happens through small steps, one after the other, as you increase your confidence in your platform.

The Honest Marketing Program

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I have put together a 12 week course called Honest Marketing (with a follow-up month-to-month support program). It is designed to support Awakening Coaches, and their friends, build a rock solid coaching practice, or any client based business, which can be sustained year after year.

The live course will last for 12 weeks, through an online learning environment which includes tele-seminars, video, audio, workbook pages, and a private forum to share your triumphs with other members.

The 12 week course will start on Thursday, October 23, with live classes every Thursday from 10 a.m. until 12 p.m. pacific time for 12 weeks. That is 7-9 p.m. in Europe.

Every module will cover specific essential areas of building a successful coaching practice and will include guest speakers who are considered to be international experts in their field. Some of these speakers will be available live on the call for your questions, while others will be available for you on video, in interviews prepared exclusively for this course.

As well as the live calls, you get access to a member’s area website which will include streaming video of everything you need to market yourself effectively, audio tracks you can download and listen to between classes, workbook pages and written documents to read.

We’ll also maintain a private Facebook community where you can share videos and press material with other members for feedback.

You’ll have an opportunity to work with others in your own native tongue to get support in tweaking the language.

Topics Covered

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Week 1 Your Zone of Mastery

The tools you’ve learned (through Awakening Coaching or other modalities) are only a part of what you have to give. They are the pipe through which your gifts flow. The gift itself is the harvest of all your life experience. It takes a fresh look, and a creative vision, to recognize the areas of life where you can support people, in ways they are willing to pay.
Guest expert: Danielle Laporte (see biography below).

Week 2 Inception Marketing

The most effective way for you to seek out and connect with coaching clients who can benefit most from your gift is to point out to ( or educate) them about needs and possibilities that they may not yet be aware of. For example, someone who is broke may have given up on the possibility of earning a good income, and not even register the desire. Someone who has been single for years may have abandoned hope to love again. Your example can inspire people to aspire for goals that they may not know they have. This is called Inception Marketing, it can be tailor-made for your own situation.
Guest expert: Eric Edmeades (see biography below).

Week 3 Say it Loud and Clear

Once you know your unique area of mastery, and the kinds of people who can benefit, the next step is to learn how to present your core message in a short digestible form that can reach many people. The ideal way to do this is through well written short blog articles, each with a catchy subject line that is likely to be shared by many people. In this course you’ll get practice and support in writing and publishing blogs.
Guest expert: Shayne Travis, Ed and Deb Shapiro (see biographies below)

Week 4 Heart Based Client Enrollment

You can have your niche, a website, blog, put out videos, speak, network, etc., but without the ability to take a potential client to a paying client, you have no business. This course is taught via essential live recordings and supplemental live classes. Learn and begin mastering how to enroll people who are interested, into invested clients. The live classes will involve demonstrations, realistic role plays, direct coaching on your personals questions/situations, re-examination of your relationship to money, value, and ultimately to have you look forward to and enjoy this absolutely crucial part of a thriving coaching practice.
Guest expert: Matthew Blom (see biography below)

Week 5 Enrollment Mastery Deepening:

You will hear a live demonstration of a Conscious Selling Class–Based on techniques learned from Meditation, Non-Violent Communication, Deep Empathy, and Neuro Linguistic Psychology, we will do a live Enrollment conversation of this process that will be one of, if not the main, skillset for you to have a successful practice.
Guest expert: Matthew Blom (see biography below)

Week 6 Be the Star of Your Own Movie

In the last years, the popularity of short (3 to 5 minute) videos on the internet has eclipsed the time people spend reading books or even watching TV.
I recently heard a marketing expert say that one good three minute video on YouTube that reaches more than five thousand people, is worth more than an appearance on national television, and it is free and totally accessible today. You are going to learn in this course how to make great short videos. You will get all the technical instruction you need to make them look stunning.
Guest expert: Phyllis Haynes (see biography below)

Week 7 Heart Based Client Enrollment: Your Turn:

In, most likely, the only time in your life, you’ll get to have an Enrollment conversation without it being real so you can make mistakes, get live feedback, and learn specifically from your potential client the nuances that makes a sale or has them say “I’ll think about it” and you never hear from them again.
Guest expert: Matthew Blom (see biography below)

Week 8 Brilliant Teleseminars

The benefit from a teleseminar series is that you can offer your information through many Medias (live teleseminar, prerecorded audio, streaming video, as well as written material) to a global audience. You will find out how to create a 21 day intensive (which can stay evergreen- in other words people can purchase forever) using the mastery of your niche. We’ll also discover how to build a free five day mini-course so people can find out more about you.
Guest experts: Alex Mandossian, Brian Burt and Kenny Travis (see biographies below)

Week 9 Website SEO and Design

Having a great website which actually attracts a large number of people and converts them into clients is not just a matter of good content and good taste – it is a science. We will explain to you the simplest ways to create a website and how to optimize it for maximum traffic.
Guest experts: Ken Klages and Mila Sterling (see biographies below)

Week 10 Making Social Media Work for You

With Facebook, Instagram, Twitter, and Pinterest‚ social media can seem like a jungle. It takes a good plan and understanding to use social media in a way that really works for you and connects you to the audience who will appreciate your services.
Guest expert: Mari Smith (see biography below)

Week 11 Conscious Selling Laser Coaching:

Be clear on your offer, your prices, and the value that you bring to people’s lives.  How to have clients signing up feeling a deep, full-body YES to working with you vs. you struggling to convince them they need your program.  People saying yes, to your service or program, and paying you, right there on the call.  Resolve issues regarding money. Filling your practice with people that you love working with, and making the money that gives you the freedom to create your ideal life.
Guest expert: Matthew Blom (see biography below)

Week 12 Getting on Main Stream Media

Once you get comfortable about your niche and your area of mastery, it may be much easier than you think to get on radio or TV, or to get interviews in magazines, about what you do well. The media is always looking for original and inspiring content. The trick is to know how to do it, who to approach, and what kind of pitch they are looking for.
Guest expert: Dea Shandera (see biography below)

Bonus Calls

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In addition to the 12 weeks of material rich classes, there will also be 4 additional classes taught by me.

I don’t want to: working with resistance and procrastination
Discover the most effective tools for breaking through resistance and getting things done. The greatest leap in maturity (as well as success) is to recognize that we are all deeply fragmented beings. For everything we think we want, there is always an equal and opposing force that is in resistance. You will learn simple ways to work with this.
With additional material on video from Jonathan Robinson

It’s never about the money
Money can be an incredible energy suck for many people who want to make a contribution and give their gift. You have to deal with this issue. It is important to put money in perspective with everything else in your life. The ideal relationship to have with money is to never have to think about it, it flows easily on its own, and there is always enough.
Guest experts: Lynne Twist and Dave Ellis

The Creativity booster: Five tried and tested ways to get new ideas from conception to cradle
This class will be about how to deal with the proverbial writers block. You may have loads of good ideas, and become animated and bubbly at a dinner party after a glass of wine or two, but when it comes to sitting down at the computer and getting those ideas to the screen you may sometimes go blank. I’m going to share with you my 5 favorite ways to overcome blocked creative energy.

Who’s in your Room?
Perhaps your greatest asset of all, which costs you absolutely nothing and is tremendous fun, is to tap into the people you know. When you learn how to network and build powerful relationships with your colleagues and peers you can accomplish infinitely more on your own.
Guest Expert: Ivan Misner

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Although this course is to start officially in mid-October, as soon as you pay for it, the course begins for you. I’ll be offering group coaching calls every month starting August 2014. You are invited as soon as you register for the course, whether as a full payment or on a payment plan.
In these group coaching sessions, we will get right down to carefully defining your niche, your target market, and starting to work on articulating your irresistible message. These calls will happen every month for 90 minutes on Google Hangout, which means that we can actually see each other using video.

Ongoing Education

After the twelve week Honest Marketing course is over, you can continue to work with me on a month-to-month basis in an apprenticeship program for as long as you want. We’ll meet twice a month on the phone for two hours, so that you can continue to get support with a group of your peers in unravelling everything you have to offer.
This ongoing apprenticeship program costs $300 per month.
Participation in the apprenticeship program also qualifies you for discounted rates for individual coaching with me.

The Cost of the Program

The Honest Marketing Program costs $1,300.00. You can pay all at once, as a single payment, or you can spread in out into 4 payments of $357.00 each.

Q: How come there’s no early bird special, no discounts, no scholarships?

This course is an investment in building a successful coaching practice. Making a solid investment in yourself is an important aspect of building a strong practice. I don’t want you to get it for cheap, because I don’t want you to create cheap results. The focus of this course is to support you to regularly get coaching clients who are paying you thousands of dollars.
$1,300.00 dollars should be a very small percentage of the income these tools will help you generate.

Can’t Afford It?

We are happy for you to pay with money, but you can also pay with your creativity and networking. This course is aimed for Awakening Coaches as well as their friends, colleagues, and extended network. As soon as you refer someone to this course who is not already in our system (not an Awakening Coach or a graduate of our other programs) you earn $433, or one third of what they pay for the course. That means if you refer three people to the honest marketing course, you get the course for free.


Feel free to ask anything, and we’ll respond right away. Fill in your questions at the bottom of this page, and we’ll get right back to you!

Our Expert Guests

Danielle Laporte

Entrepreneurship has been my back door approach to having conversations about consciousness. All that fire starting and hustling brought me to a place where I’m simply more interested in love, and how to apply it in any given situation. These days, most of my philosophizing is about what I consider to be the most creative force in the universe: Desire. I’m curious about our relationship to ‘wanting’ and how we create lives that we love living.
Professionally-speaking, I once ran a future studies think tank in Washington DC, and started my own communications company. I skipped college, raised money, wrote books, learned to speak multimedia, and generally learned everything I know through bursts of obsession.

Eric Edmeades

I am a father and husband. I am a serial entrepreneur. I am Canadian and, yes, I love hockey.
Elise (my amazing wife) and I split our time between homes in London, England and Cabarete, Dominican Republic. We also spend a great deal of time traveling around the world speaking, consulting, meeting great people and having fun.
While I speak on a variety of topics my three favorites are, I believe, solid pillars upon which to build an outstanding life: financial freedom, romantic relationships and human health.
Over the last few years most of my speaking has been related to business and I have recently been added as a Guest Speaker to some of Anthony Robbins‚ Business Mastery events around the world.

Shayne Traviss

Shayne Traviss is a Mover and Shaker, Spiritual Practitioner, Producer and Founder of VividLife.me, reaching over 3 million around the globe. He’s a student of life, a teacher of what he knows to be true and has partnered 20 years of business development and marketing experience with a quest for truth in a global platform that shepherds us to a better understanding of ourselves and the world.

Ed and Deb Shapiro

We are the authors of sixteen books on personal development, meditation and social action, many published in over seventeen languages; and we have led meditation retreats and personal development programs worldwide for over 25 years. We are corporate consultants and personal coaches, working with CEOs and senior management. Our radio show, GOING OUT OF YOUR MIND, is on Tuesdays at 8:00pm EST. We have hosted our own TV series, CHILL OUT, which was rated the most popular show on Channel Health TV in London.
Together we have been deeply inspired by HH The Dalai Lama, who has written a personal foreword for our new book. We began teaching together in 1988 after being empowered and encouraged by our teachers.

Phyllis Haynes

Phyllis Haynes is an Award winning television personality, Producer, and former ABC News Correspondent for the Evening News with Peter Jennings and Good Morning America, with 20 years of broadcast experience on WOR TV and ABC. She produced the film Aids: The Facts of Life: starring Susan Sarandon which won the American Film Institute Award. Phyllis has been motivating, training, and inspiring people across the USA and around the world.
She was invited by the European Union and the Hellenic Foundation to bring her work to the emerging marketplaces of Central and Eastern Europe. She conducted major media programs in Bulgaria, Romania, Athens, and the Netherlands.
As a speaker, facilitator, trainer, and moderator, Phyllis Haynes is in demand. Currently she is a media consultant to programs at the NCAA. Her international consulting and work with Fortune 100 companies continues with clients including Citigroup, APEX, and Columbia University Graduate School of International Public Affairs.

Alex Mandossian

Since 1991, Alex Mandossian has generated over $233 million in sales for his clients and partners via electronic marketing, such as teleseminars, radio, TV and the Internet. Alex has personally consulted Dale Carnegie Training, NYU, 1ShoppingCart Corp., Mutuals.com, Trim Spa and Sam’s Club.
He has hosted teleseminars with many of the world’s top thought leaders such as Mark Victor Hansen, Jack Canfield, Stephen Covey, Les Brown, Harv Eker, Donald Trump, Brian Tracy, Harvey Mackay and many others.

Brian Burt

At Charles Schwab, Brian led many multi-million-dollar technology projects in the areas of telephone technology, marketing, and CRM systems. He has also led a very successful consulting firm specializing in large technology project leadership, and has co-hosted events with Deepak Chopra, Jack Canfield, Marianne Williamson, and many others. He is a skilled facilitator who also holds a Master’s degree in Mathematics / Mathematical Economics.
He is the CEO of Heritage House Publishing, Inc. a boutique electronic marketing and publishing company that repurposes written and spoken educational content for worldwide distribution.
He has trained over 14,300 teleseminar students since 2002 and claims that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centered electronic marketing strategies.

Kenny Rueter

When not coaching yet another youth baseball game in the middle of the day, Kenny can be found doing pretty much anything and everything relating to Kajabi–be that coding, architecting new features, handling accounting, negotiating contracts and partnerships, or taking photos of himself.
Kajabi was founded by two long-time friends Travis, a world-class designer, and Kenny, a versatile software architect. On a hot summer day in 2009, the two met for some tacos and tortas at La Sirena Grill in Orange County, CA. During their man-date, Travis and Kenny were discussing their latest fun side project: an eBook and video that showed parents how to create fun water toys for their kids. They thought marketing a simple information product like this would be easy. Turns out, it wasn’t.

Ken Klages

I am Ken Klages and I have developed a solid reputation for excellent customer service and dependable results for over 10 years in web design and over 5 years focusing on search engine optimization. I hold a BSME degree in mechanical engineering from Lehigh University and have 12 years of corporate work experience followed by 17 years of self-employment. So, I understand the marketing challenges a business faces.
Most web site designers will simply take whatever text and photos you give them and make it look nice (if you are lucky). But, I consult with my clients on marketing and search engine factors to design a web site that is much more likely to actually help you find new business and isn’t that why you want a web site in the first place?

Mila Sterling

Mila Sterling has drawn/painted/doodled since early childhood. She has been recognized for her work many times over the years, from winning a Lite-Brite contest in preschool to UC Berkeley (where she received a Maybelle Tooms art scholarship, an on campus honors studio and was valedictorian for her class) to her current professional career. Incorporating graphic design into her repertoire was a natural progression post-university. Her fine art background accelerated certain aspects of the learning curve ‚ like color, composition and form, and in several years she opened her own freelance practice. She has been working professionally in these two realms for over a decade now, and considers herself incredibly lucky to be acknowledged for what she loves to do. Freelancing gives Mila variety and allows her to split her time between her art studio in Sherman Oaks and her design office at home in Silverlake.

Mari Smith

Mari Smith is one of the world’s leading social media strategists and widely recognized as THE top Facebook marketing expert in the world. She is author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour A Day.
Forbes recently named Mari as one of the top ten Social Media Influencers, and Dun & Bradstreet Credibility named Mari one of the top ten Most Influential Small Business People on Twitter.
Mari Smith’s background includes over twelve years in the fields of relationships, marketing and Internet technology, making social media her ideal arena. As a veteran in the genre, she travels the United States and internationally to provide engaging social media keynotes and in-depth training to entrepreneurs and corporations.

Dea Shandera

Dea Shandera-Hunter is a highly regarded and seasoned entertainment creative executive having served tenures over the past twenty-five years at Paramount Pictures, The Walt Disney Company and MGM. Her most recent post was Executive Vice President of Worldwide Marketing for MGM Television.
During the last 13 years she has consulted in nearly every area of the entertainment and media businesses including publicity, marketing, production,distribution for projects that make the world a better place in the form of books, products, films and television. Some of her clients have includedauthors James Redfield, Arjuna Ardagh, Dannion Brinkley, Michael Beckwith, Patricia Cori, William Gladstone, Ervin Laszlo, Susan Liberty Hall, Sharmen Lane, Kristen Moeller, Judith Diana Winston and Annie Burnside.  On the entertainment side, her clients have included Sony Pictures Home Entertainment, Gener8Xion Entertainment, Waterside Productions, MGM, Trifecta Entertainment and Media, Rocky Mountain Pictures, Regent Releasing, Off the Pier Productions, Universal Music and Wildcat Releasing.

Matthew Blom

Matthew Blom leads and transforms lives through the work of Family Constellations and Mind Re-Patterning, modalities that allow you to Honor What Is, Re-Solve what has been, and Embrace your genius and fulfillment in life.
He is a passion-based Entrepreneur Making a Living through Making a Difference. His business, Whole life Prosperity, is about designing our lives to have fulfillment in all areas of life: Our Health, Impact/Purpose, Wealth, Relationships, Family, Values/Spirituality, and Life Enjoyment.
As an Entrepreneur, he has seen many, many people with amazing, life-giving skills/training/abilities, be unable to make a living doing it. He’s watched them struggle through to hopelessness only to give up on their dreams and rob the world of their unique gifts.

Jonathan Robinson

Jonathan Robinson is a psychotherapist, best-selling author of ten books, and a professional speaker from Northern California. He has reached over 250 million people around the world with his practical methods, and his work has been translated into 47 languages. In addition, Mr. Robinson has made numerous appearances on the Oprah show and CNN, as well as other national TV talk shows. He has spent over 35 years studying the most practical and powerful methods for personal and professional development.

His first book, The Experience of God, included interviews with such notable people as the late Mother Teresa, the Dalai Lama, Deepak Chopra, Scott Peck, and over 30 other well-known seekers. Jonathan’s second book, Life Big Questions, became a New York Times bestseller, as did his book Communication Miracles for Couples.
As a professional speaker, Mr. Robinson has spoken to many of the Fortune 500 companies. He is known for providing his audiences with immediately useful and powerful information, presented in an entertaining and motivating manner.

Lynne Twist

For more than 40 years, Lynne Twist has been a recognized global visionary committed to alleviating poverty and hunger and supporting social justice and environmental sustainability.
From working with Mother Teresa in Calcutta to the refugee camps in Ethiopia and the threatened rainforests of the Amazon, Lynne’s on-the-ground work has brought her a deep understanding of the social tapestry of the world and the historical landscape of the times we are living in.

Dave Ellis

Dave Ellis leads a powerful team of consultants and coaches who are committed to bring out the best in individuals and teams. As an organization we put our entire focus on serving you.
Dave Ellis is a leadership coach, author, educator, and philanthropist. His first book Becoming a Master Student, currently in its thirteenth edition, continues to be the best-selling college textbook in America for over 20 years. In addition to this book, he has authored and co-authored seven others including Life Coaching, Falling Awake, and Creating Your Future. He also wrote a booklet titled, Becoming a Master Teacher.
Dave Ellis is a respected lecturer and workshop leader who has reached audiences worldwide since first sharing his principles in 1979. He has coached national and international nonprofit leaders, social entrepreneurs, philanthropists, an NBA coach, and a Nobel Peace Prize winner. Through his workshops and books, he has helped over five million people create a more wonderful life.

Ivan Misner

Dr. Ivan Misner lives a full life. An entrepreneur, businessman, philanthropist, and bestselling author, he has achieved enormous success in each field. He is the Founder of BNI, the world’s largest business networking and referral organization. In addition, he is the Senior Partner for The Referral Institute, the world’s leading training company on referral marketing.

Source: Awakening Coaching Training

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