Employers of all sizes and across all sectors are set to benefit from the first industry-backed accreditation of a Digital Marketing
qualification for young people. The Tech Partnership, the industry partnership for the digital economy, has accredited the Digital Marketing programme run by Arch Apprentices with Tech Industry Gold making Arch their first recognised provider for Digital Marketing. Tech Industry Gold status means employers can take on Digital Marketing apprentices with the confidence that comes from knowing that a high quality, well supported and employer-focused programme is available.
This fits with the Tech Partnership’s mission to deliver the skills for a million new digital jobs over the coming decade, removing a key constraint to growth for businesses across the economy.
Arch is the first training provider to have its Digital Marketing course accredited as Tech Industry Gold, alongside its existing IT Technician Tech Industry Gold apprenticeship. Arch is a fast growing Digital and IT Apprenticeship programme that has helped over 250 employers, including Google and Facebook, to take on young people as Digital and IT apprentices.
John Pritchard, Head of Apprenticeships and Standards for the Tech Partnership: “The newly accredited course offers companies the opportunity to upskill their staff with the latest digital marketing skills, which are vital for companies if they are to remain competitive in today’s market.”
Jason Moss, CEO of Arch, says: “We are delighted to be the first training provider to offer the Tech Industry Gold accredited apprenticeship in Digital Marketing. This will help us give potential employers confidence and assurance that with us they will get a high quality apprenticeship programme that has been proven amongst some of the biggest names in the tech sector, including Google and HP.”
Carli Gooch, Apprenticeship Programme lead at Google, says: “We are really pleased to see that the programme we helped Arch to pilot has got formal backing from the broader tech sector via the Tech Partnership. We have been delighted with how our apprentices have performed at Google and have been really pleased that we have been able to grow our programme every year since we first recruited apprentices with Arch in early 2013.”
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