Micra Diesel (XE) entry variant priced attractively at Rs 5.57 lakhs is ideal
choice for price conscious consumer—-
· Priced at INR 557,390 lakhs (ex- showroom, New Delhi)
· Fuel Economy of 23.08 kmpl (ARAI certified)
· Driver airbag standard even on base grade
MUMBAI, India (September 4, 2013): Following the successful commercial launch of the premium ‘New Micra’ compact hatchback range, Nissan today announced the launch of the new diesel-powered Micra XE variant. With this new diesel entry variant, Nissan now broadbases it’s offering to 12 variants of Micra in India, giving customers an extensive choice. Sales of the new diesel-powered Micra entry level variant will commence from September 4, 2013.
The entry level Micra XE is based on the popular fourth generation city car with major redesigned exteriors, refreshed premium interiors and exhaustive list of advanced user friendly features adding to the dynamic new look.
The New Micra XE offers good value with sporty exterior styling along with affordable price, spacious interiors and good fuel efficiency. The diesel-powered Micra XE variant comes with fuel economy of 23.08 kmpl (certified by ARAI). The New Micra XE shall be available in a range of six colours: Olive Green (new), Turquoise Blue (new), Blade Silver, Storm White, Onyx Black and Brick Red. The car is priced most competitively priced in its segment providing a complete package of features, performance, drivability and comfort.
Speaking on the occasion, Mr. Kenichiro Yomura, President of Nissan India Operations & MD & CEO, Nissan Motor India said, “The launch of new Micra range in July received an overwhelming response from our customers. I am confident that the New Micra diesel variant is a good value proposition and a desirable option for the Indian customers. We are keen to replicate the success of the existing variants with the diesel-powered XE variant of the New Micra.”
Mr. Nitish Tipnis, Director – Sales & Marketing, Hover Automotive India (Nissan’s National Sales Company) said, “The launch of the new variant in the Micra family further signifies Nissan’s commitment towards the Indian market. The diesel powered Micra with its best in class fuel efficiency and unique features has the potential to carve a niche for itself in the crowded and competitive compact hatchback segment in India. The New look Micra, particularly with the bold and agile front grille coupled with state of art features has been viewed by customers as a head turner. Adding the XE variant in diesel will further augment the volumes for this model due to its aggressive entry level price point. This is not just another variant but is the right product at the right time that will offer the discerning Indian customers a good means of urban mobility with a complete package of performance, features, safety and comfort.”
“To ensure good sales and after sales service across the nation, we are increasing our dealer networks at a rapid pace. We have also partnered with major banking institutions to provide easy financing and loans disbursement schemes through our dealerships for our retail customers,” added Mr. Tipnis.
New Micra Diesel XE – An Overview
The New Micra makes an aggressive statement with the redesigned front and rear. The overall length of the car is 3825mm. The car has a sculpted bonnet and front bumper with signature V-shaped chrome grille. The rear too has a redesigned bumper similar to the New Micra variants line up with a lip finisher and bright lamps as well as high mounted LED stop lamp.
Major features in the Micra Diesel XE are:
Chrome Plated Radiator Grille
Tilt Steering
Drive computer
Driver Airbag
Other Standard Safety Features – Immobilizer, Driver Seat Belt Warning Indicator, Door Ajar Warning Indicator, Low Fuel Level Warning Indicator, Headlight on Warning Indicator, Key Remove Warning Indicator etc.
Premium Interiors, Comfort & Convenience
The overall ambience premium and comfortable offering excellent legroom and headroom to accommodate five adults comfortably. The other comfort and convenience features include Power steering, Tachometer, Drive Computer and Manual A/C. These features have been incorporated in the entry level diesel Micra variant based on the customer feedback, highlighting Nissan’s strong commitment towards customer satisfaction.
Best-in-Class Safety Features
With Nissan’s commitment to customer safety first, the new diesel entry Micra variant (XE) comes loaded with safety features many of which are not present amidst competition across the same segment. Features such as Driver Airbag, Immobilizer, Follow Me Headlamps, Driver Seat Belt Warning, Dual Horn, Door Ajar Warning Indicator, Low Fuel Indicator Warning, Headlamp On Warning Indicator, Key Remove Warning, offers amazing value for money.
The New Micra Diesel –
Grade
XE Diesel
Price in INR (ex-showroom, Delhi)
557,390
The Nissan Micra range comes with a standard manufacturers’ warranty of 2 years/50,000kms (whichever is earlier). In order to understand customer needs and resolve their queries, Nissan has established ‘Nissan Care’ – A Customer Contact Centre.
As part of its after-sales commitment, in an effort to handhold the customers and provide them with round-the-clock assistance, Nissan already has a host of customer care and service schemes including Extended Warranty and Roadside Assistance for its products including the New Micra.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, sports, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan has appointed Hover Automotive India Pvt. Ltd. as a sole distributor for India to handle sales and marketing, dealer development, customer relationship, management and after sales. NMIPL registered sales of 36,975 units in FY 2012. For more information, visit www.nissan.in.
About Hover Automotive India
Hover Automotive India (HAI) is the national sales company (NSC) of Nissan Motor Co. Ltd (NML), Japan acting as the sole and exclusive distributor for managing the marketing, sales, after-sales service, training & dealer development functions for the entire territory of India. HAI functions as an independent company to accelerate the sales and build customer touch points across India for the Nissan brand of vehicles.
HAI was formed by three global entrepreneurs. Mr. Moez Mangalji, proprietor of global hospitality chain Westmont Group, Mr. G.M. Singh, founder and Chairman of the Mumbai based GMS group and Mr. Kevin Whalen, founding member of the US based fortune 500 company ‘Group One Automotive.’ Together, these eminent entrepreneurs form HAI’s board of directors and bring with them world class expertise of aligning with global brands to deliver unmatched speed to market and unparalleled customer service. For more details visit: www.hai.net.in
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