2014-01-03

~launches new ratings 12V120Ah and 12V150Ah for longer life~

Mumbai, 2nd January 2014: Amara Raja Batteries Ltd, a leading manufacturer of SMF VRLA batteries in India, has launched two new ratings 12V120Ah and 12V150Ah into their Quanta range of SMF VRLA batteries for UPS application. These 2 new battery ratings were launched in 7 major cities Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad and Pune. The launch was done by industrial batteries Chief Marketing Officer (CMO) Mr. Srinivasa Rao Ganga which marked the presence of UPS OEM’s and Channel Partners.

Introduced in 2002, Amaron QuantaTM is India’s highest selling SMF VRLA monobloc batteries for UPS application. With world class design and manufacturing, un-matched performance features and the lowest warranty replacement rate in the industry makes the Amaron Quanta market leader in UPS application. Amaron Quanta™ ensures the RELIABILITY that customers look for while choosing the battery for their UPS. Amaron QuantaTM SMF VRLA UPS batteries had become the first choice of UPS OEM’s and customers.

Speaking on this occasion, Mr. Srinivasa Rao Ganga (CMO), Industrial Batteries, Amara Raja Batteries Ltd. said, “We are thankful to the customers for their trust and continuous support and hope that this new range will provide the flexibility in optimizing the battery sizing to the OEM’s. With the addition of these 2 new ratings Amaron Quanta has the widest range in UPS battery segment”.

The 2 newly introduced ratings 12AL120 (12V120Ah) and 12AL150 (12V150Ah) are designed with uncompromised design intent – in line with existing Quanta Range and comes with advantages like:

· Higher Energy density-Optimized foot print to suit place available.

· Built in high conductivity Copper terminal – For high rate discharge.

It is a Product of world class battery technology produced and tested in Amara Raja’s premier manufacturing facility, supported by technology expertise from JV partner Johnson Control Inc. A market leader in just 10 years, Amaron Quanta is a preferred brand by most of India’s UPS manufacturers and customers across various segments like Banks, IT Companies, BPOs, Industries, Government Departments, Hospital, and Education Institutes etc.

The unique benefits Amaron Quanta Offers to its customers are:

· HIGHER LIFE : Patented heavy duty lead alloy gives higher service Life

· HIGHER POWER : Unique “Radgrid” profile, ensuring more power for the same AH

· FASTER RECHARGE : Patented “Instacharge”, paste recipe for excellent charge acceptance

· HIGHLY RELIABLE : Comes out of Amara Raja’s world class manufacturing facility

· AFTER SALES SUPPORT: A single response toll free number and website to register customer complaints supported by 21 ARBL Offices and 100+ channel partners across the country.

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