Yamaha Motor India Sales has launched the Special Edition of its popular FZ Series motorcycles – the FZ-S and Fazer to boost sales and create more excitement amongst customers in the light of the upcoming festive season. Both FZ-S & Fazer have undergone changes involving new graphics and paint finishes and will be available in an all new battle green color with highly stylish and aggressive graphics. The new FZ-S will be available at a price of Rs. 74,385 while the Fazer will be priced at Rs. 79,485. All these prices are Ex-showroom Delhi.
Since the launch of FZ series in 2008, these bikes have gained immense popularity amongst customers, especially youngsters. It has been the company’s constant endeavor to bring further excitement and variety to its style conscious customers. Yamaha launched the special edition of the FZ-S and Fazer to suit the need of its young and enthusiastic customers who are always looking to upgrade to a more stylish product to match their ever changing fashion statement and personality. Yamaha is confident that these variants will be instrumental in catapulting its sales to a new level during the festive season.
The engine specs of both special edition Yamaha FZ-S as well as the Yamaha Fazer remain unchanged with the same 153cc, air cooled-single cylinder four stroke engine doing duty. The engine generates maximum power of 14 Bhp at 7500 rpm with maximum torque of 13.6 Nm at 6000 rpm. This engine is mated to a 5-speed gearbox.
Speaking on the occasion, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “The launch of the special edition of the FZ series is a clear illustration of how the market has responded to our motorcycles in this series. Our strategic intent is to provide customers with stylish new variants of the FZ series to match his personal style. These bikes have been instrumental in catapulting our sales to an all new level. We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. We are confident that these variants too will be an instant hit among the biking enthusiasts.”
Upbeat about the launch of the special edition of FZ series, the company has put together a comprehensive promotional strategy and will follow a 360 degree approach covering all the elements of promotion namely TV/Print/Web etc.
About Yamaha Motor India Sales Pvt. Ltd.
In April 2013, India Yamaha Motor established a separate sister concern namely Yamaha Motor India Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and will function independently.
Presently, its products in India are YZF-R15 Version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and in the scooter segment there is Ray (113cc) and Ray Z (113cc). Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).
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