April 1, 2014, Mumbai: Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.7 billion Mahindra Group, recently celebrated yet another milestone, reaching One Million fans on its Mahindra Motorcycles Facebook page.
With a strong following, the Mahindra Motorcycles Facebook page uses a variety of motorcycling related content to engage its loyal fans. Whether providing an insight into the innovative features of the Mahindra Centuro or sharing information on great roads for a week-end ride, Mahindra Motorcycles Facebook page has garnered considerable interest in recent months from two-wheeler enthusiasts on the digital platform.
“When we launched the Mahindra Centuro, it marked the beginning of a new breed of motorcycle which had, at its core, the Mahindra DNA of tough, rugged and reliable. One of the central thoughts in creating the Centuro has been to provide innovative solutions for unaddressed consumer needs. Our online engagement has relied on this same principle of connecting with our fans through innovative campaigns and contests. Reaching 1 million Facebook fans is an important milestone in our journey on social media and we thank our fans. We intend to increasingly leverage this powerful medium to build our presence in the Indian two wheeler segment over the next few years.” said Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers.
Innovative campaigns like the #RoadsLessTravelled tapped into the motorcycling passion of fans by showcasing exciting roads from across India. The Mahindra Motorcycle Facebook page also uses humour to drive engagement through its #OnlyInIndia campaign.
The Mahindra Centuro has won 7 awards including the Bloomberg TV India Autocar India Viewers’ Choice Bike of the Year Award, Bike India Readers Choice Bike of the Year, AutoBild India, Golden Steering Award, Bike of the Year “Bike of the Year” at Vicky.in People’s Choice Car and Bike Awards, Bike Maker of the Year 2013 from DNA”, “Commuter Bike of the Year” from Zigwheels, and ‘Commuter Bike Of The Year’ from Top Gear Malayalam magazine.
The Centuro is the most successful motorcycle launched by Mahindra Two Wheelers. It is powered by the company’s Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy, delivering a power output of 8.5 BHP @ 7500 rpm, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI). A maintenance free battery and 5 year warranty ensure peace of mind for the owner.
The motorcycle sports a host of internationally patented category innovations and features like Anti-Theft Alarm with Engine Immobilizer, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps, all of which have been developed in-house. The bike also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator.
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