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CLICK ON COLUMN HEADERS TO SORT BY FIELD.
Automaker
Aug. 2015
Aug. 2014
Pct. chng.
8 months
2015
8 months
2014
Pct. chng.
BMW division
–
–
–%
–
–
–%
Mini
–
–
–%
–
–
–%
Rolls-Royce
–
–
–%
–
–
–%
BMW Group
–
–
–%
–
–
–%
Mercedes-Benz
–
–
–%
–
–
–%
Smart USA
–
–
–%
–
–
–%
Daimler AG
–
–
–%
–
–
–%
Alfa Romeo
75
–
–%
443
–
–%
Chrysler Division
25,580
29,762
–14.1%
221,550
194,285
14.0%
Dodge
42,386
49,895
–15.1%
337,177
399,937
–15.7%
Fiat
3,388
3,362
0.8%
28,421
32,141
–11.6%
Jeep
80,804
68,766
17.5%
555,709
461,156
20.5%
Ram
49,439
46,594
6.1%
318,542
298,650
6.7%
FCA U.S.
201,672
198,379
1.7%
1,461,842
1,386,169
5.5%
Ferrari
177
176
0.6%
1,416
1,406
0.7%
Maserati
–
–
–%
–
–
–%
Fiat Chrysler Automobiles†
201,849
198,555
1.7%
1,463,258
1,387,575
5.5%
Ford division
225,244
213,227
5.6%
1,678,929
1,637,666
2.5%
Lincoln
8,636
8,146
6.0%
65,284
60,531
7.9%
Ford Motor Co.
233,880
221,373
5.7%
1,744,213
1,698,197
2.7%
Buick
22,281
22,143
0.6%
149,386
153,298
–2.6%
Cadillac
15,738
16,650
-5.5%
110,791
114,008
–2.8%
Chevrolet
183,098
185,930
–1.5%
1,425,507
1,388,993
2.6%
GMC
49,363
47,700
3.5%
362,853
328,152
10.6%
General Motors
270,480
272,423
–0.7%
2,048,537
1,984,451
3.2%
Acura
–
–
–%
–
–
–%
Honda Division
–
–
–%
–
–
–%
Honda (American)
–
–
–%
–
–
–%
Hyundai division
–
–
–%
–
–
–%
Kia
–
–
–%
–
–
–%
Hyundai Group
–
–
–%
–
–
–%
Jaguar
–
–
–%
–
–
–%
Land Rover
–
–
–%
–
–
–%
Jaguar Land Rover
–
–
–%
–
–
–%
Mazda
–
–
–%
–
–
–%
Mitsubishi
–
–
–%
–
–
–%
Infiniti
–
–
–%
–
–
–%
Nissan Division
–
–
–%
–
–
–%
Nissan
–
–
–%
–
–
–%
Subaru
–
–
–%
–
–
–%
Tesla*
1,700
1,500
13.3%
13,600
12,000
13.3%
Lexus
–
–
–%
–
–
–%
Scion
–
–
–%
–
–
–%
Toyota Division
–
–
–%
–
–
–%
Toyota/Scion
–
–
–%
–
–
–%
Toyota
–
–
–%
–
–
–%
Audi
18,794
17,101
9.9%
130,063
116,066
12.1%
Bentley
–
–
–%
–
–
–%
Lamborghini*
63
61
3.3%
504
488
3.3%
Porsche
–
–
–%
–
–
–%
VW division
–
–
–%
–
–
–%
Volkswagen
18,857
17,162
9.9%
130,567
116,554
12.0%
Volvo Cars NA
–
–
–%
–
–
–%
Other*
98
95
3.2%
780
756
3.2%
TOTAL
726,864
711,108
2.2%
5,400,955
5,199,533
3.9%
Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note:
†Fiat S.p.A. completed the acquisition of Chrysler Group LLC on Jan. 21, 2014; the companies were merged under holding group Fiat Chrysler Automobiles on Oct. 12, 2014.
*Estimate
**Includes estimates for Aston Martin and Lotus
AUGUST U.S. SALES
GM deliveries off 0.7% on lower fleet shipments; retail volume up 6%
Ford Motor Co.’s U.S. deliveries of utility vehicles advanced 12 percent last month to 74,590.
Photo credit: DAVID PHILLIPS
David Phillips 
Automotive News
September 1, 2015 – 8:00 am ET — UPDATED: 9/1/15 10:37 am ET – adds Nissan Motor Co. details
Ford Motor Co. posted a solid August sales gain and Fiat Chrysler Automobiles extended its winning streak as U.S. consumer demand remained strong.
Ford’s volume rose 5.7 percent, while FCA eked out a 1.7 percent advance, extending its streak of monthly gains to 65. General Motors deliveries fell 0.7 percent as the company continued to point to its gains in more-lucrative retail sales.
At Nissan Motor Co., volume slipped 0.8 percent on a 2 percent decline at the Nissan division. Sales surged 16 percent at Infiniti.
Going into today’s reports, overall volume was projected to fall for the first time in 19 months, in part because of a calendar reporting quirk. GM and FCA today said that on a seasonally adjusted basis, August would be one of the strongest months of the year. Ford today projected industry volume will fall 1 to 3 percent from August 2014.
Fiat Chrysler’s winning streak had been in doubt in part because the Labor Day sales weekend was not included in August results this year. Analysts polled by Bloomberg, on average, expected FCA’s sales to drop 1.2 percent during the month.
“In spite of a tough 2014 comparison and extreme stock market volatility, our dealers’ competitive spirit kicked in and propelled us,” Reid Bigland, head of U.S. sales for Fiat Chrysler, said in a statement.
FCA said Jeep deliveries rose 18 percent to 80,804 in August, an all-time record for the brand and its 23rd consecutive monthly gain.
Volume rose 6.1 percent at the Ram brand and 0.8 percent at Fiat, but sales slipped 15 percent at Dodge and 14 percent at the Chrysler brand.
Overall, Fiat Chrysler’s car volume slipped 10 percent while light truck demand advanced 5 percent.
Ford Motor was helped by strong demand for crossovers and F-series pickups. Volume advanced 5.6 percent at the Ford brand and 6 percent at Lincoln.
F-150 deliveries, aided by improved availability of the redesigned truck, hit a high for the year with sales of 71,332, a gain of 4.7 percent over August 2014. Sales of utility vehicles climbed 12 percent while car volume skidded 7 percent, Ford said.
GM’s retail gains
At GM, volume was off 1.5 percent at Chevrolet and 5.5 percent at Cadillac; Deliveries increased 3.5 percent at GMC and 0.6 percent at Buick. GM’s retail deliveries rose 6 percent. The company, citing J.D. Power data, said it had the industry’s largest retail sales increase and gained more than 1 percentage point of retail market share last month.
Audi also bucked the calendar-quirk, riding a 41 percent jump in crossover volume to post sales of 18,794 in August, a 9.9 percent gain and its 56th-consecutive monthly U.S. sales record. The Q5 compact CUV, Audi’s top-selling nameplate this year, posted a 34 percent increase while Q3 subcompact CUV deliveries more than quadrupled to 1,189.
August 2015 deliveries across the U.S. had been projected to drop 3.3 percent to about 1.53 million cars and light trucks, based on the average estimate from five analysts polled by Bloomberg. There were 26 selling days last month, one fewer than in August 2014.
U.S. sales have increased 4.5 percent through July and remain on track to surpass 17 million in 2015, marking the sixth consecutive year of advance.
Jeep’s U.S. deliveries rose 18 percent to 80,804 in August, an all-time record for the brand and its 23rd consecutive monthly gain.
Photo credit: DAVID PHILLIPS
Labor Day holiday volume
Sales generated during the four-day Labor Day holiday period, Friday through Monday, represented 20 percent of light-vehicle deliveries in August 2014, J.D. Power and Associates estimates. And a late-month surge produced the highest light-vehicle volume in August 2014 than any August since 2003.
Among major automakers, Toyota Motor Corp. is expected to post the biggest drop, with analysts estimating a 10 percent decline in August sales, followed by Volkswagen AG’s VW and Audi brands, which may see a combined 7.5 percent decrease, and a 7 percent projected slide at Honda Motor Co.
Before today, the seasonally adjusted annualized sales rate for August had been expected to come in at 17.3 million, flat with the August 2014 rate, based on the estimates of 12 analysts compiled by Bloomberg.
Fiat Chrysler today estimated the SAAR will come in at 17.8 million, or 17.4 million when 400,000 heavy trucks are excluded. GM, meanwhile, projected a SAAR of 17.5 million.
The SAAR has already topped 17 million four out of seven months this year, including 17.55 million in July.
Stock prices
Low gasoline prices, steady employment growth and favorable financing continued to support new-vehicle demand last month.
But while consumers largely shrugged off volatile U.S. stock prices in late August, the market turmoil may have impacted some luxury segments, analysts say.
Kelley Blue Book noted on Monday that average transaction prices in August for high-performance cars, such as the BMW 6 series and Porsche 911, fell 1.6 percent from July and 3.7 percent from August 2014.
And average transaction prices for high-end luxury cars dipped 3.4 percent last month compared with August 2014.
Dealers and automakers also ramped up discounts on remaining 2015 models, notably small and midsize cars, and large pickups.
Among the deals:
• A Buick Encore lease for $190 a month and $190 down for 24 months for current lessees of a non-GM vehicle.
• A 2015 Honda CR-V LX lease for $209 per month for 36 months and $1,999 down.
• Zero-percent financing for 72 months, and $1,000 bonus cash, on most 2015 Ford models.
• $5,000 cash back on the 2015 Ford Taurus, according to Kelley Blue Book
• In Montana, some Toyota dealers dangled $2,000 cash back on the 2015 Toyota Avalon and Venza, and $2,500 in cash off the Toyota Prius hybrid.
• In Baltimore, Fiat Chrysler’s Ram brand pitched a 2015 1500 Big Horn Crew Cab with zero-percent financing for 60 months and a $2,750 cash allowance.
• A 2015 Volkswagen Tiguan lease for 36 months with monthly payments of $179 and $2,499 down.
• Up to $3,520 off a 2015 Fiat 500 Abarth as part of the manager’s specials at Golling Fiat in Birmingham, Mich.
Brian Johnson, an analyst with Barclays, said last week big pickup incentives in August were running nearly 13 percent higher than a year ago, and nearly 5 percent higher than July.
“Competition is intensifying in the large pickup space as Ford’s F-150 inventory further normalizes,” Johnson said.
Even with a slew of clearance deals, transaction prices remain healthy.
Kelley Blue Book estimates the average transaction price for a new light vehicle sold last month was $33,543, an increase of $1,107, or 3.4 percent, from August 2014, but down $79, or 0.2 percent, from July.
“September will be a telling month depending on the impact of Labor Day sales and wavering financial markets,” said Akshay Anand, an analyst for Kelley Blue Book.
John Irwin, Nick Bunkley and Ryan Beene contributed to this report.
You can reach David Phillips at dphillips@crain.com.
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