Bonds Industries Pty Ltd., an Australian company that specialises in making clothing and underwear for men, women and children, is celebrating its 100th year anniversary with a bang. The company gathered its famous Bonds ambassadors to take part in its new Bonds Classics Campaign including Australian model Miranda Kerr, actress/model Rachael Taylor and model/actress/DJ/MTV VJ/recording artist and television presenter Ruby Rose.
Taylor directed a video for Bonds featuring an animated birthday message. It shows the other models/celebrities in the Bonds Classics Campaign such as Samara Weaving, Jack Vanderhart, Elyse Taylor, Sarah Stephens and Kelly Gale. Watch the video at the end of this article.
The Bonds Classics Campaign promotes the brand’s classic underwear styles including the Boyleg, Bikini, Guyfront briefs and trunks and Cottontail bikinis and briefs. Click here to see a photo of the brand ambassadors from the official Instagram account of Bonds.
A photo of Miranda Kerr was also posted on the Bonds Instagram account, which officially welcomes her back into the Bonds family. Before being a Victoria’s Secret supermodel, Kerr was an endorser for Bonds in 2003. Click here to see Miranda Kerr wearing the classic Cottontail style.
Vogue reports that Kerr’s first memory of Bonds was of the guy on the Chesty Bonds logo. Kerr also wears a lot of Bonds underwear, including the Bonds tanks and basic cotton undies.
The official blog of Bonds posted more information about its Classics Campaign. It will feature various interviews with each of the brand ambassadors over the coming weeks. It also includes exclusive photos and behind-the-scenes videos. The hashtag #Bonds100 will be used by the company in its social media accounts on Twitter, Instagram and Facebook along with their updates on the Bonds 100th year celebration.
Bonds Industries Pty Ltd is a subsidiary of Pacific Brands Holdings Pty Ltd. It was established by George Alan Bond in 1915. Bonds is not only popular in the Land Down Under, but also in the UK. Aside from the Australian and UK markets, it is also available in Jakarta, Indonesia. Click here to check out the official website of Bonds and click here to watch videos from its official YouTube channel.