Dogs Life digital and social media audience growth gets tongues and tails wagging!
The latest statistics from the world of digital shows the Dogs Life audience continues to go from strength to strength with unprecedented increases in the number of “Likes”, engagement rate and traffic to both the digital flagship dogslife.com.au and its social media shares on Facebook and Twitter, which are going through the dog house roof!
Numbers don’t lie:
The Dogs Life website has gained 1740 dogslife.com.au community members since July 2014 — these are people that regularly engage with the website, enter competitions and will soon receive the monthly e-newsletter.
Facebook posts interaction has increased by 200 per cent.
Twitter post shares have increase by 1200 per cent.
Dogs Life’s presence on the web ranks highly on Google organic searches for all things dog related.
From these positive statistics, Dog Life will be ushering in a new expert community blog, which will launch on April 1, 2014, as well as producing a monthly e-newsletter as the brand continues to engage with and inform its ever-growing digital community.
If you would like to reach this audience and leverage it for your own brand and business, contact us to learn about the many digital offerings we have available. According to the Pet Ownership in Australia Report, released in late 2013, there is a growing trend in online purchasing of pet products and services and the Dogs Life digital community can help you benefit from this trend today.
About Universal Magazines
Universal Magazines is Australia’s largest niche publisher. Universal’s 50 magazine titles include leaders in the home, craft, bike and lifestyle categories, plus 12 niche websites. The company owns the Australian Publishing Company, Universal Online Media and Westwick- Farrow Media. Universal Magazines is an independently owned private company.
For more information, please contact Adrienne Kotz on P: (02) 9488 8661
M: 0419 012 013 E: akms1@bigpond.net.au
For Dogs Life magazine media enquiries, please email
Kye Blackett: kblackett@universalmagazines.com.au