Contrary to what many people might think, personal branding isn’t only for celebrities; any person seeking a job or managing a business carries a unique brand. Personal branding is a process of marketing ourselves to others.
Since the early 2000’s, personal branding has been a strategy that most people use to market themselves. It has evolved from simple titles and cards to vast social networks and online websites promoting personal merits.
As we are in the digital age of smartphones, tablets, and internet everywhere, a personal brand can now be searched anywhere, by anyone at any time. It is more useful today than it was before since headhunters can check any prospective talent’s profile with just a click of a button.
Contrary to what many people might think, personal branding isn’t only for celebrities; any person seeking a job or managing a business carries a unique brand. Personal branding is a process of marketing ourselves to others. In the same nature as a corporate or celebrity brand, we can strategically take advantage of our own brand to appeal or attract potential clients, headhunters, or recruiters.
Online presence can now also be achieved with the help of social media; with its unique tools getting your name out there becomes simple. In order to build a strong personal brand headhunters recommend this simple guideline; this will prepare you for the vast opportunities out there, especially in your quest for a new job.
1. Know and acknowledge your brand
You should not brand yourselves just because you want to follow a trend. Investing time on personal branding will help improve your career. Discovering your brand means deciding on where your career should be heading, assigning goals for yourself, acknowledging strengths and weaknesses as well as planning on how to execute them. If you have been receiving compliments from your colleagues regarding how “creative” you are at work, then that can be part of your own personal brand. After acknowledging your brand you should then select a niche where your strengths can be demonstrated and preferably one wherein there are few competitions.
2. Creating your Brand
In the process of establishing your brand, you would need to use the right tools. These essential tools include a business card, resume, portfolio, email address, and of course, an online website or social networking profile. The latter is very crucial, as we are in the digital age, and social media will continue to develop through the years. Utilizing social media as a means to promote yourself is as easy as posting statuses or tweets related to your expertise at work. Facebook, LinkedIn, and Twitter are the main social media tools experts use for personal branding, as they are the most popular social networking sites at present. Letting your prospective employer find you is as simple as typing in your name or email address on the social media site’s search bar.
After following the two processes above, it is now time to publish your personal brand for the world to see. However, you must not rely on mere luck and think that prospective employers will flock in to check out your profile; you must also invest time in promoting it especially into your target niche or organizations.
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