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10 Crucial Decisions That Reshaped America
via politico

Brand is the be-all-end-all of Donald Trump. And the core of Trump’s brand is that squinty, jut-jowled, unreflective scowl, the Dirty Harry stare he insists on plastering everywhere — book covers, posters, his website—because it advertises his most marketable...
Rocket Fuel's CEO talks about the company's future as it lays off 11% of staff (FUEL)
via businessinsider

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...
Announcing the Schedule of Sessions for The TV of Tomorrow Show 2012
via thetvoftomorrowshow

[itvt] is pleased to announce the schedule of sessions for the sixth annual TV of Tomorrow Show (Tuesday, June 12th and Wednesday, June 13th at the Yerba Buena Center for the Arts in San Francisco). A PDF version can be downloaded here. In addition...
51 Must-Read Marketing Books
via trackmaven

When you search for marketing books on Amazon, you find yourself with an overwhelming 345,985 results to sort through. Who has the time to do that? Probably not you. So we did the work for you and found the best books every marketer should read. We’ve...
2014 Temkin Group CX Vendor Excellence Award Winners
via experiencematters.wordpress

Today we announced the results of the 2014 Temkin Group CX Vendor Excellence Awards. Once again we had a great group of nominees, making the scoring difficult for the judges. Congratulations to this year’s winners: Allegiance Clarabridge...

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Audiense - Audience Intelligence and Twitter Marketing

Put consumer segmentation and cultural insights at the centre of your strategy
Blog | Audiense

Mar 13 What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this? The 2016 US presidential election was arguably the world’s biggest...

CMO Series: Why The CMO Controls The Customer Connection In The Digital Era | Audiense

CEOs are turning to their CMOs for strategic input. Here's why the CMO's role in connecting customers to the brand is even more pivotal than ever before.