Atkins Marketing Solutions is a small business marketing consulting company that helps you tell your story, audit your marketing, and find your customers.
Your website is lonely. It’s probably lonely from neglect and the assumption that you can “build it and leave it.” A static website used to be ok, but now it means digital death. If your website does not change weekly, chances are neither will your sales. A dynamic website means dynamic sales and dynamic customer engagement. A static website, well, to put it simply means that Google will ignore it. Google loves change and hates status quo. Don’t let your website fall into the category of status quo. Like a muscle it must be exercised. Use it or lose it applies to the internet as much as your love life.
I say is this is because in May of 2008 my company launched this website. I wrote the basic page content, selected a hosting company, picked a domain name, hired a local designer, and then launched the site within one month. I was excited and happy with our digital presence. After all, you just have to have a website these days. Back then I did not know much about websites. I’m not a website designer or developer. I’m a marketing guy that loves to communicate and learn. Over the past five years my site has gone from static to dynamic and I’ve learned a lot in the process.
I’ve also consulted with over 200 small businesses over that five year period and I keep seeing the same issues with websites, especially small business websites. In 2010, I made some major changes to my website. Based on those changes and learning curves, I’ve been able to share my digital failures and success with most of these 200 clients and with much of my speaking audiences. What I learned works. What I learned increased my website traffic by roughly 300% the first month and over 1000% after the first year. It was not rocket science. It was a process based on a few simple platforms, plugins, concepts, and hard work. It was hard work that worked. It was also hard work that landed me new clients.
Make sure your website is dynamic. Living. Alive. You owe this to your clients, readers, fans, and followers. You also owe it to your revenue and net profit. A website in motion stays in motion. A website that does not move, does not move your readers either.
Move. Act.
By Stuart Atkins
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