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News, stories and media buzz related to Athleta

  • Paradigm Shifters is a series of interviews with a select group of women and men from eclectic walks of life. It will highlight unspoken, real-life insights on how they have been able to turn weakness into strength. A naked soul point of view of how...

  • PETALUMA, Calif. — January 19, 2016 — Today, Athleta announced it is launching a new girls’ clothing line called “Athleta Girl.” The collection, which will include both performance and lifestyle clothing, launches online and in select Athleta stores...

  • Fitness-minded moms, rejoice! Your favorite line of athletic clothes is now offering some seriously chic mommy-and-me styling opportunities for your kids in the form of its brand-new Athleta Girl collection. The kid-friendly Athleta lineup is aimed...

  • A version of this post appeared in CMO.com Marketing is going through a tremendous growth. The possibilities introduced by technology are manifold. In an effort to keep up, we can, at times, lose sight of why these changes make our industry so exciting...

  • Nonprofit Organization Girls on the Run International Reaches 1 Million Girls Served — Launches One-in-a-Million Campaign to Celebrate the Milestone CHARLOTTE, N.C., Feb. 16, 2015 /PRNewswire/ — The nonprofit organization Girls on the Run International...

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    Meet professional climber and spring catalog model Maggie Crawford. She was diagnosed with type 1 diabetes at the age of 24 but that didn’t sideline her adventures. Read on to learn how she’s kept an ...

  • 5 Yoga Poses To Do Every Day - Chi Blog

    There are countless benefits -- both mental and physical -- to a regular yoga practice. We caught up with one of our favorite bloggers, to get the down-low on some great poses you can practice daily.

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