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The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...

Consistently delivering compelling and valuable information to attract and retain your organization’s target audience — that’s what content marketing is all about. Here are seven steps for creating a content marketing strategy that...

Whether it's attached to a small business, a large corporation or maybe as a business in itself, a blog is a reflection of its owner. But you're not the only one blogging. There are an estimated 68,124,670 WordPress sites, and for good reason; an active...

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of...

Leaving your day job and launching your own freelance business is a dream that many of us creative professionals share. If you’ve spent time thinking about going down this road, you’ll have an idea of just how much effort goes into becoming a successful...