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Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...

Useful Strategies + Interesting Statistics Have a look at your phone book. There are two possible reactions to this statement: either you don’t have one, or there is one, but you’re using it as a support under a table leg. And for all of...

Having the freedom to do any campaign at any expense might sound like a marketing dream, but for most of us, it just isn’t realistic. We have budgets, and we have stakeholders whose job it is to make sure that these budgets are allocated in (what they...

Employ These Tactics For Competitive Search Engine Optimization Strategies It is important to use an effective SEO strategy when you launch your business website. It should be easy for potential customers to find you. Therefore, it is vital that you...

Searching for digital marketing resources on the web can be a laborious task. With so many websites offering “expert” opinions and advice how do you choose the best from the pack? To answer this question we have developed a top 10 list of...