Analyst">
Analyst
Category: Professional
Type: Contract
Description: Position Description:
This position is responsible for providing consumer insight into the communication development and advertising effectiveness process to ensure customer requirements are incorporated into the decision-making process. The Communication Development Marketing Research Associate will: - Be a primary resource of consumer insight for the Brand, Communication and Advertising Agency teams in NA. - Liaise with key internal clients to ensure their research requirements are met. - Prepare Project Statement of Work, Research Plan Discussion Agreement and purchasing/finance documentation in support of projects. - Support the planning, design, execution, analysis, and reporting of communication development marketing research events and advertising effectiveness. - Manage research supplier staff during research engagements to ensure project quality, design and analytics are aligned with business objectives and company standards. - Present research insights to key client groups internally and Agency. - Electronically distribute reports and presentations. Publish final reports and presentations to the GCI Knowledge Management System.
Requirements: Skills Required:
- Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights. - Proven capability to think systemically, strategically and analytically while executing decisively. - Ability to integrate data and findings from other areas and present a holistic view of a position.
Skills Preferred:
- Strong interpersonal, team-building, and negotiating skills with a can-do attitude and an ability to work well with internal clients, Advertising Agency and research partners
Experience Required:
- Minimum 3-5 years of research experience. - Experience with qualitative and quantitative methodologies.
Experience Preferred:
- Ability to anticipate, quickly address and make correct decisions in a fast-paced, dynamic environment. - Ability to multitask and handle multiple assignments at the same time.
Education Required:
Bachelors Degree
Location Not specified
Minimum Experience (yrs): 3-5
Required Education: Bachelors
Salary: Open
Benefits: