Alcohol brands section is created for those alcohol lovers, collectors and all those people willing to learn regarding international alcohol brands in addition to their products.
Alcohol brands with MapsofWorld, providing an interesting data source of leading the international brands and their products, helps users in knowing additional information about them.
Coors Light and additional alcohol brands are screening an age-checking tool upon Twitter, Ad Age reports. The tool was designed in a reaction to a revised alcohol market marketing code, which requires brands to confirm ages before allowing fans to interact in social media.
On Facebook, users enter their birthdates whenever they sign up. On Twitter, some alcohol brands consult users to direct-message the birthdates. Others state that when users follow a brand, they are confirming they are at least 21. Some brands have decided to steer clear of Twitter, while liquor marketer Diageo has produced its own age-checking software.
Twitter is working with a social media management organization, Buddy Media, on a new age-checking tool, and is testing it which has a small group of advertisers, the article notes. When fans click to check out a brand, they are sent a communication with a link to a website that asks for their date of birth. In order to abide by the brand, they must fill out the proper execution within 24 hours. They do not should repeat the process if they need to follow other alcohol makes.
If youve visited one of the big alcohol brands sites, youve probably seen something similar to the image to the left. Basically, its an age wall, asking you to verify youre of legal age (depending on your area of dwelling) to venture in the website. While these age walls will not be required for brands to own, they are used by and large to keep minors away their sites.
Of course, many people find this process silly – why would you like to be old enough to drink in order to read the information. But personally, I love it. I believe that pages similar to this create a designation, it makes a position, and while you can lie with it to get in, it at least units a deterrence for kids. While I cant say I never imbibed just before I was fully authorized, I can say that we am a strong believer in the laws we have available and believe that alcohol brands have a responsibility to promote legal drinking ages. And that includes your social space.
But how can a brand do this on a new social site where these people cant control everything in regards to the site?
While its impossible to quit minors from following a brand, many alcohol brands have instituted a motor vehicle dm that asks one to verify your age previous to they follow you returning. This helps to get them to not following (getting) with anyone under legal drinking age. In addition, one alcohol brand representative I know said their rule is usually: “if we havent followed them back (when they verified their age) we will never reply directly to the person”. While it may could be seen as overkill, it is a way for the brand to guard themselves, since if brands engage knowingly using a minor, they can run legal risks in regards to encouraging underage drinking.
Add in the alcohol-related page setting. According to All Zynga, “The alcohol-related age restriction sets the minimum age in line with the location of the person. Only users in Canada, South Korea, or Nicaragua who are generally 19+; in Japan, Iceland. or Paraguay who usually are 20+; in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka, or the United States who definitely are 21+; in India and Sweden who definitely are 25+; and elsewhere who are 18+ will be able to view your page”. This means brands dont must worry about minors lying to an age-gate. In fact, if youre not logged into Facebook and also a brand is using the actual alcohol setting, their page isnt even visible for your requirements.
This section of alcohol brands contains nine international brands including Pernod Ricard, Remy Cointreau, Orlando Wyndham, Bacardi and Malibu. Alcohol lovers can simply click these brand names in addition to gain more insight around the brand.