For over the years we have been advised by the online Gurus to focus on quality content to get good traffic. All they ask us to do is to write a good article and then share it with audience.
However, the new guys have totally messed this tip. What they do is that they will write a good article but about those topics who are already discussed many times on internet and no one will really want to read them, even not if they will ask them.
And that is the audience right. If you will not share new stuff with them they will not read it. Even you yourself will not want to read about those topics which you are already very familiar with.
A few days ago I wrote an article about Google Adsense, I shared it on every single platform on which I can. I expected to get a few thousand views for this but I wasn’t even able to get a few hundred.
This experience was very shocking for me but eventually I was able to learn a new lesson that why things didn’t go my way.
What mistake I was doing was that I was sharing content about a topic which everyone knows about. Why will people waste their time on reading it when they are already known about it.
This was a lesson which I will never forget that never write about something which isn’t trending and which is very common in people.
The idea is to not just write quality articles but to write quality articles about those topics which people will love to read.
So the reason behind writing this post is to share some tools with you guys which will help you to find quality and attracting topics for your next Blog post then we will build a good piece of content for it and next goal will be to share it with people.
As I said this post will be divided into three pieces:
How to find a good topic for your next Blog post?
How to write a good piece of content about it?
Where to promote it?
How to find a good topic for your next Blog post?
Quality content is the biggest asset of a Blog. Ok fine, But is just quality content enough to get more views? What if I will write a ten thousand word long article about under garments? Will someone still read it? Definitely no.
That’s the point I am trying to make that you just not need a quality post but a post about a quality topic too, which people will love to read. Remember your niche is the soul of your Blog and for your content your topic is the soul.
So here are some tools that will help you to figure out that what could be the best topic for your next blog post which will help you to increase your blog’s readership.
Google Trends
What is the first thing we engage with to search anything on internet? Its Google. No matter whatever thing we have to find on internet, we will just open Google and we will make a few searches to get our desired result.
So its Google who knows the market trends better than anyone else. So why don’t we ask Google to tell us about what people are looking for? And it will be great if their recommendations will be free.
Fortunately, Google is providing a service which you can use to find current trends on internet whether in your country or Globally.
All you need to do is to visit Google Trends Home Page. The next thing you need to do is to scroll down the menu and select your country. Or if you want to write an article for Global audience then you don’t need to mess with it.
If any of the topics is related to your niche then grab your opportunity and write about it.
Google News
Another great tool by Google to find your country’s trends. Google will share news from all around your country. If any news is related to your niche then read it and publish a new article after refurnishing the main content.
Try to read a few other articles about the same topic to gather more information about it. Once you have gained good info about it then make a good article about it and share with people.
Search Forums
The best platform to get the topic for your next Blog post is a popular forum which is related to your niche. Search it to find out that what people are asking about the most, if you believe that you have answers of their questions then don’t just tell them on right there. Make a good blog post which will answer all the questions which people were asking about and then share it with them.
This will help you to get referral traffic from the forum you were working on.
Follow Market Influencers
Market influencers are people who influence the market. Their words have value and people follow their instructions.
A market influencer can be a blogger, a person who has large following on social media or a man who is working as a middle man(Affiliate) to sell products.
I will like to introduce AJ Ghergich to everyone of you. He has a great following on Twitter despite that fact he doesn’t own a Blog but still he has a great influence on SEO world.
All he do is that he shares articles about different niches on his personal Twitter profile. People follow him because they know that AJ Ghergich will only share quality articles with them.
As you can see he has 45.8K followers and all he do is sharing other people stuff.
This kind of people can really help you to find trending topics. Follow them and track their last 5 shared articles.
Read them and choose a topic from them.
Follow your competitors
Since your competitors do some research too to find out good topics for their Blog posts, by following them you can find out that what is their audience wanting from them.
They will only share content which is demanded and which will give them a few more views.
Read their articles, give it a new shape and publish it on your Blog.
Follow Linkedin Groups
As a Blogger you need your presence on Linkedin to become successful. You can meet CEOs and entrepreneurs there. But our goal is to find a good topic for our next Blog post so we will directly jump to Linkedin Groups where people share their stuff with others.
Enter your blog’s niche in the search filter and join some niche related groups.
Try to catch up with popular people there and track their last 5 posts. Read them and save leads in your brain.
Blogging Communities
Join some Blogging communities. These communities can help you to grow your audience. For this specific post we will only use these Blogging communities to find out a good topic for our next blog post.
Here are few of my recommended Blogging Communities.
Join them and follow famous people there. Find out their last 5 posts and note down the leads which you got in your brain.
What will be the Result?
I really believe that after following these tips you will find out a good topic for your next Blog post which can help you to earn a few more readers.
The next thing we need to do is to build a solid piece of content about it.
To write a good article about any niche you need some relevant information and to gather it you have to read and watch.
Let’s assume that your Blog is a SEO copyrighting Blog and a new link building strategy has emerged by a man who’s name is John Morrie. And everyone wants to know about it then as a blogger it is your duty to reach out the best place to get information about it and what could be a better place to get info about it than the person who has developed it?
Try to reach John Morrey and ask him for an interview, if he accepts your proposal then your blog can gain a huge amount of traffic for your next post.
However, if he denies your proposal then you need to search for the relevant sources to find correct information about the new link building strategy.
For this we will use some free tools:
BuzzSumo
Now when your topic for your next blog post is very clear to you and you have selected some relevant keywords for it. You have to use this tool “BuzzSumo”.
BuzzSumo will search for the most shared content that is related to your niche.
Lets say you searched for new link building strategies then BuzzSumo will show you every single post which is related to your niche and has get some good amount of shares.
Now you must do some extra settings as shown below:
After correcting settings, search again and you will get some latest results for your search.
You will at-least get 10 results. Note down every single article’s URL, select only few of them who have get a good amount of shares. Read them and gather some good information from them.
The end part will be to combine all the info we have get in a single article which we will share with our audience on the Blog.
Topsy
Yet another brilliant tool to find quality content. We will search for those content who have gained a good amount of backlinks for them.
For this we will specify links:
Now press enter and you will get a good amount of results for your keyword (in this case it is “content promotion”).
Repeat the procedure again, find quality content, note down it to your diary and read it in your free time. Once you have followed all these instruction you will surely gather a good amount of info for your topic.
Now the next part is to gather up all the information in a single post.
For this log in to your Blog and start writing a good post. But don’t make it the exact copy of others. Try to add your personal experiences too.
Once it is done, your next goal should be to promote it.
Where to promote it?
This part is the most important one. Once you have write a quality article, the next part will be to promote it to bring some new audience to your Blog.
But the question is that where we can promote it?
Well, we will target every single platform that we have used to find a topic for our Blog post. Do you remember we searched forums, blogs, social media and many blogging communities to find out that what people were looking for?
Now when you have something to share with them which will fulfil their needs then its time to let them know about it.
Just reach out every single forum, blog, social media website and community that you used to get people queries and share your content with them.
One more good tool will be BuzzBundle to directly engage with your audience.
Wrapping it up
I will like to summarize this entire article in a few points which are:
You don’t just need a quality article to get traffic but a quality topic too which will attract more readers to your Blog.
Use the above shared tools to get a good topic for your next Blog Post.
Once you have got the topic, try to gather information about it. For this you can use these tools that I have shared above.
Get your leads and combine them into a single article. Make sure that your content has quality and don’t forget to insert subscribe us opt-in forms in it.
Once your content is ready, share and promote it everywhere.
The post How to find good topics for your Blog post and then promote it? appeared first on AT.