It may seem today that creativity in college marketing, and really marketing to all demographics, has been replaced with text messages, tweets and short posts. In fact, creativity in marketing, especially to younger target audiences in colleges and universities, is just as important as it has always been.
Today’s youth marketing programs that fail to realize that creativity is still essential in effective marketing are simply missing the big picture. It is still the creative side of any advertisement that captures the imagination and starts to build a desire to buy a product regardless if it is a new technology or a basic necessity.
A Picture is Worth a Thousand Words
In successful college marketing programs imagination and the use of creative ways to display a product or a brand is a key component. Being able to harness the value of the product in a single image that is easy to remember and features the essential elements that you want the consumer to recall is the hallmark of a great campaign.
Finding that right image and understanding how to then present the image is crucial. A company that specializes in college marketing has the insight to help you in getting that iconic image and branding opportunity to your target audience on campus.
The company will have experience in working with past highly successful marketing campaigns and will understand just what types of images and creative styles are most appealing to this age group and this target audience. You want the college student to be able to glance at the image, form a favorable opinion, and become curious about finding out more about your product, company and brand.
Combining Media Options
While it may be natural to assume that all college marketing is now based on technology, the reality is that marketing on a wider level and including a range of different types of advertising is still the best. Not all students are only getting information off of social networking sites and college kids still read the paper, watch television, listen to the news and take a look at posters and print advertising on campus.
A top college marketing campaign will be able to use your creative marketing images to provide a consistent and appealing message to your audience. This helps to reinforce your brand without seeming boring or a repeat of the same old type of marketing program.
Let NAM Youth Marketing help you in developing an effective college marketing campaign. To learn more go to Namooh.com.