The advent of Internet has taken the world by storm. Digital marketing capitalizes on this powerful tool. It is a form of marketing which seeks the help of computers, cellphones, smartphones and tablets. It utilizes platforms like applications, websites and social networking sites to promote products as well as services. It creates integrated communications to acquire customers with a view to build a strong relation. Digital media also enables you to quantify results and hence evaluate your company’s growth. Essentially, a Digital Marketing Agency offers a host of services. Their functions can be narrowed down to a few essential broad categories.
Search Engine Marketing
Content marketing
Web design
Online advertising
Social Media Marketing
Paid Search Advertising
Many businesses are continuously funneling money to revise their digital marketing strategies. The following statistical figures throw some light on the increasing impact of online marketing and why digital marketing agencies need to evolve new methods.
Internet advertising will make up roughly 25% of the entire ad landscape.
B2B companies with a blog reportedly produce 67% more leads in comparison to those who don’t.
As of 2013, Facebook has 802 million and LinkedIn has 300 million active users. This is just the tip of the iceberg and it substantiates social media’s significance in online marketing.
Inbound marketing generates 54% more leads when placed against traditional modes of marketing.
In relation to 2013 statistics, content marketing has helped about 71% marketers improve their site’s ranking.
It is, thus, important to choose the right marketing agency for your company. The list of a few compiled criteria given below will help you with this decision.
Many agencies advertise themselves as specialists but it is up to the company to assess the validity of such claims. They should be in a position to suggest some improvements and insights in your company’s current website which will let you devise a fail-proof digital advertising plan.
An agency’s worth and potential can be evaluated by the kind of clients it does business with. If the client’s list is impressive, it means the agency has a good standing in the market. Since the funds in every company are limited, it only makes sense that they are put to the most profitable use.
Off late, India has seen an influx of many digital agencies. Statistics have revealed that expenditure on digital media in India has increased from 1% in 2005 to 7% in 2012. Moreover, according to IAMAI, online advertising market in India is expected to reach a whopping Rs. 2,938 crore by the end of March 2014. These figures give us a picture about the changing trends in India from traditional marketing to Internet marketing. People of India are shifting from conventional methods of advertising like newspapers and television, only to appreciate the progress through online marketing channels. On this regard, social media enjoys the larger piece of the pie in the Indian context, for instance, LinkedIn has 14 million active users from India and the number is believed to increase. There is tremendous scope for Digital Marketing Agencies in India.
Category:
Search Engines
Digital Marketing Agency Mumbai