This post has been promoted from YouMoz. The views of the author are entirely his own (excluding an improbable case of hypnosis) and may not reflect Moz's views.
[Estimated reading time: 6 minutes]
We received a message about the hoverboards.
While hoverboards are pretty cool and I would like to own one, our business and our blog have absolutely nothing to do with hoverboards.
Why did we send a message about hoverboards? Most likely because the person running the post saw that we have a decent domain authority and they wanted to get a piece of it by getting a backlink from us. I'm sure their blog about hoverboards would have been very interesting, but it would probably have caused our audience of B2B marketing professionals to scratch their heads in confusion.
We know who we are, and who we are not
We are a boutique digital marketing boutique that focuses on creating websites and providing content marketing services.
Writing on something else does not provide value for our brand.
Over the past eight years we have built the blog on our web site written (mostly) weekly posts on all aspects of web design and digital marketing. This blogging strategy has allowed us to add two to four new posts to our website each month. Our main goal has always been to provide our customers and prospects with useful and useful information that helps them do their job better or helps them make a decision about digital marketing.
Potential clients get helpful advice and can do their job better.
We get great content that can help us rank better and attract more potential customers.
We dislike rejection as well
While we like to add insightful information to our blog, we hate having to reject post guest submissions.
Below is a real pitch we received (the sender's information is not included to protect his / her privacy).
Every smart website owner should be excited to get a guest pitch. Not only is it flattering (you really like us and want to write for us?), But you get free, hopefully useful content for your website. You can use someone else's writing to drive traffic to your website.
It is not us; it's you
So why on earth do we end up rejecting nine of the ten lands we receive?
Simply put, many of the guest announcement posts we receive "are not a good fit," which can mean a variety of things.
Here are the main reasons why we reject a guest blog (and why you should too):
The subject is not relevant
The company launches the blog is not related to our industry
The writing is terrible
The blog is suitable for the wrong audience (B2C vs. B2B or CTO vs CMO)
The website they want us to link to is sketchy
We recently published a blog post
Writing in email is terrible and full of grammar problems
The person did not research our activities or even looked at our website
The subject is too inflammatory
Wordpress Training in Hyderabad
The subject is relevant, but not in line with the philosophy of our firm
The subject is tired and overused
There is no value for our audience
When I read a guest blog, I evaluated it for all these things.
Do not make me hate to help
Recently, I made the mistake of tentatively accepting a guest ad pole even though the grammar in the email was not up to our standards. We work with CEOs, founders and marketing directors in a variety of industries, including biotechnology and finance, all of whom tend to have advanced studies and expect the quality of writing.
As such, we require that all content on our website be grammatically correct, flow smooth and consistent.
I ignored my instinct because the topic was really interesting and I felt it would be a great blog for our current customers. I ended up paying for it. The project that the guest editor sent on was low, to put it well. A blog will be subject to revisions, but this post has been grammatically challenged and inconsistent, jumping from one point to another.
I followed the changes during the review process and then returned the message to the writer, which I did not hear back from.
The winner of 10%
We noticed that the throws
Category:
Business