Eureka Forbes unveils first-of-its-kind air purifiers; rebrands its
air purification category to Aeroguard
• After water, air to be the next key thrust area for Eureka Forbes
• Introduces four new technologically advanced air purifiers under Aeroguard
• For the first time in India, unveils bulb and car air purifiers
Mumbai, March, 2015:Eureka Forbes, India’s leading health &hygiene company, today introduceda
revolutionary innovation in air purification with the launch of its new range of air purifiers. A breakthrough
solution to India’s crippling problem of air pollution, the company aims to change the dynamics of air
purification in the country, with its diverse offerings. With this launch, the company has also rebranded its air
purifier division from ‘Euroair’ to ‘Aeroguard’, to further enhance the category to meet changing needs and
evolving lifestyle of modern-day customer base, while fighting new-age air–borne contaminants.
Priced between INR 1400 to INR 30,000,
Aeroguard’s new range of air purifiers, which
include, Aeroguard ACTON, Aeroguard ACTON
Advance, Aeroguard Car Air Purifier and Aeroguard
Clean Air GLO, will be available across markets.
Crafted carefully, the products are a unique blend
of powerful performance and superior
technology.Enhanced with strategically designed
layers of protection, its new-age technology not
only ensures a healthy and allergen-free
environment, but also helps one feel de-stressed
and relaxed. Extremely convenient to use,
Aeroguard’s air purifiers have been designed to
simplify tasks, and enhance efficiency levels, while
saving time.
The Global Burden of Disease report 2014 says air
pollution is the fifth largest killer in India.
However, general public largely remains unaware
of the potential dangers of indoor air pollution.
Taking cognizance of this, Eureka Forbes is
enhancing its existing portfolio to reach out
toconsumers, and create awareness about one of
the most overlooked threats to human health.
Being pioneers across categories such as water
purifiers, vacuum cleaners and air purifiers, Eureka
Forbes is focusing on newer segments and is poised to expand its business into the nascent air purifier
category.
Announcing the launch,Mr. Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes
Limitedsaid, “Most of us are ignorant of the troubling aspects of this grave health threat from indoor air
pollution, which can emanate from a lot of sources that have become so ingrained in our lives that we no
longer question them. Awareness levels on indoor air pollution remain exceedingly low, threatening public
health. Moreover, given the increasing air pollution in India, air purifiersare the need of the hour. We have
been aggressively investing in building our air purifiers portfolio with strategic partnerships, investments and
R&D. In fact, for the first time in India, we have introduced a bulb that purifies indoor air efficiently, and a
car purifier, considering we spend a substantial time commuting as well. With the rebranding and product
launches, we want to encourage people to take action in minimizing their risk and mitigate indoor air quality
problems effectively.”
In an endeavour to create awareness on the deteriorating indoor air quality, last year, Eureka Forbes had
conducted a nationwide survey to gauge consumer perceptions about indoor air pollution. Under its research
and development efforts, Eureka Forbes has also installed dedicated air quality monitoring devices in major
metros across India which tracks outdoor air pollution.
About Eureka Forbes Limited:
Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel
organization with a gross group turnover of Rs. 19,610 million for the year ending 31st March 2014. A part of
Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning,
air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 500 cities
and towns in India and a global footprint across 35 countries. In addition to Asia’s largest direct sales force,
it has dealer and institutional channels, an inventive business partner network, a rural channel and one of
the most expansive service networks in India. In its 32 years of existence, Eureka Forbes has been a pioneer
and trend setter in direct selling in India and today is one of the largest direct selling companies in the world.
Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian
and international awards for its superior technology.
Category:
Business
Eureka Forbes unveils first-of-its-kind air purifiers; rebrands its air purification category to Aeroguard