Local SEO | Moz Tools
The big news in the local search community three weeks ago was Google's announcement of the availability of Google My Business (GMB) Insights data via the GMB API. Today, we are pleased to announce the support of the GMB Insights data in Moz Local!
Learn how customers search your business on Google and what they do when they find it
Easily view and filter results by region, customer or specific campaign - on the fly
Measure conversion rates for your local marketing campaigns
See it in action!
Now available: Google My Business Insights
Starting today, customers using Moz Local Professional or Moz Local Premium have the ability to work with GMB Insights data. The information in Google My Business Insights helps you understand how prospects look for your business on Google and the steps they take when they find it. For example, after finding your business in a local search, do they take the next step - by clicking or typing to ask for itineraries, by calling your site or visiting your website? Understanding consumer behavior through insights like these can help you optimize your business listings to generate maximum performance in local consumer searches. This is important because it now allows you to measure actual conversion rates and, in turn, measure the success of your local marketing campaigns.
As a leading SEO we have given Moz Local the powerful ability to instantly aggregate metrics for a set of locations and present it intuitively to users. For brands and agencies that need to delve into their metrics across many places, the performance and flexibility of Moz Local unlock a huge commercial value in the data. Suppose you want to see how many clicks were made in your stores within a specific region, or click directions for all your stores in a specific campaign. Moz Local allows you to easily answer questions like this, filter to a region, a specific customer or a specific campaign on the fly, and see the totals of these breakdowns.
Getting answers to questions like these is among the most important priorities that most brands - and agencies on their behalf - have in their local marketing. The great story of what allows a brand specialist to say something like this: "After launching our local campaign, we've increased Click-to-Calls on Google by 25%." For an agency, c 'Is similar:' After signing up with us, requests for itineraries at all your locations have increased by 20%. "
We congratulate the GMB and GMB API teams for the pace of improvements and getting to the heart of a real pain client point. It is very exciting to see Google investing time and effort in an area of growing importance for businesses, local businesses and large and small agencies.
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So, what does it look like Moz Local? Well, from today, here's what you can expect to see for Professional and Premium ads:
Moz Local now provides this Google My Business information:
Google Searches - The number of times your business listing was displayed when searching directly (by name)
Google Categorical searches - The number of times the ad was displayed following a categorical search (for example, a restaurant)
Google Map Views - The number of times your ad was viewed on Google Maps
Google Search Views: The number of times your ad was viewed on Google Search (in organic or local SERP packages)
Google Customer Shares, including:
Click-to-Website - Number of times the website was clicked or typed on your listing
Click-to-Call - Number of times the phone number was clicked or typed
Itinerary Click-to-Driving - The number of times the itineraries were requested for registration
It's easy!
Getting new data is simple: Once Moz Local synchronizes your placements with Google My Business, it will start retrieving Google My Business statistics. That's all!
We are excited to see the information our customers will be able to extract from the statistics compiled from Google My Business in Moz Local. However, our path to the data nirvana does not
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