Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Report: Apple, Android Now 96 Percent Of Smartphones Globally
Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of […]
Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart.
Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS
The company has added 500,000 advertisers since July. App will make it easier for them to manage campaigns while they are on the go.
8 Things ISPs Really Want Email Marketers To Know
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences.
European Report: Facebook’s Privacy Terms, Practices Violate EU Regulations
A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy violates European data protection laws. The news was initially reported by The Guardian. The report’s authors cited multiple privacy concerns and issued the following statement summarizing their conclusions: First, Facebook places too much burden on […]
5 Ways Paid Search Can Support SEO In Retail
Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]
Making The Case For Content Marketing
Content marketers know how to overcome objections from prospects, but what about internally?
Twitter’s “While You Were Away” Feature Lands On Android
Android users will now be privy to an automated list of the “greatest hits” from their Twitter timeline that they’ve missed.
Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50%
Probable cause is a smaller TV audience and less buzzworthy show. Meanwhile, Facebook reports Oscar engagement growth of 50%.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Search Tests “Chat” Button In Local Business Box
No Whammies! Google To Test Social Casino Game Ads
Google Gives Businesses More Photo Control With My Business Upgrade
Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs
SEO Platforms: How To Get The Most Of The Demo Call
AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Google Now Warns You Before You Visit Sites That Contain Harmful Downloads
Optimizing For The Google Quick Answers Box
Online Marketing News From Around The Web:
Affiliate Marketing
Taking Your Affiliate Program Global, www.accelerationpartners.com
Analytics
Why speed and agility is important to your analytics, econsultancy.com
Blogs & Blogging
12 WordPress Plugins You Should Install on Your Blog, www.searchenginejournal.com
Adult content policy on Blogger, Google
Blogging Basics: How to Write Blog Posts People Love to Read, www.socialmediaexaminer.com
How Compassion International Uses Blogging to Save Lives, www.problogger.net
How To Create Images For Your WordPress Blog Without Graphic Design Skills, www.wpexplorer.com
How to Own Your Blogger Outreach Process, www.convinceandconvert.com
New ways to write and read on Medium, medium.com
Business Issues
Europe’s Digital Czar Slams Google, Facebook Over Selling Personal Data, www.wsj.com
Google Acquires Facebook Marketing Startup Toro, techcrunch.com
Pandora Making Bid to Unruffle Music World, New York Times
Content Marketing
5 Things B2B Buyers Want Your Content To Do, contentmarketinginstitute.com
Content Failing? Use a Content Audit Template, blog.raventools.com
Content Retargeting: The Next Big Thing For Brand Publishers, adexchanger.com
Content What? A Beginner’s Guide To Content Marketing, www.koozai.com
Cultivate User-Generated Reviews to Elevate Content Credibility, blog.visual.ly
How to Build a Better Content Marketing Strategy Through Collaboration, smallbiztrends.com
How to Immediately Improve Content Performance, pushingsocial.com
Rand Fishkin: How to Build a Content Strategy, blog.bufferapp.com
Why Content Marketing Never Has Been Nor Ever Will Be “Fair”, www.thesaleslion.com
Conversion Optimization
5 Sexy Landing Page Examples From Companies That Just Get It, www.impactbnd.com
7 Paths of Persuasion: How to Generate the Buying Impulse, blog.crazyegg.com
‘Online Reviews on Purchase Pages Increase Conversions’, www.bruceclay.com
Dramatically Increase Conversions Using the Scarcity Principle, www.marketingprofs.com
Eliminate Dead Ends to Grow Ecommerce Conversions, www.practicalecommerce.com
Inside the Ad Testing Metrics: Conversion Rate, adalysis.com
Moving Customers Down the Funnel: Can it be Automated?, relevance.com
One Change Increased My List Opt-In Conversion Rate By 56.35%, sugarrae.com
Display & Contextual Advertising
Are Display Networks Full of Conversions, or Just Full of It?, blog.kissmetrics.com
Viewability’s elephant in the room: Will advertisers pay more?, digiday.com
E-Commerce
How online retail can catch up to brick and mortar, econsultancy.com
Target Lowers Free Shipping Minimum to $25, Wall Street Journal
The next big thing in B2B e-commerce, www.internetretailer.com
Using KPIs to Measure Ecommerce Performance, www.practicalecommerce.com
Why has ASOS removed its guest checkout option?, econsultancy.com
Why some online stores have given up on European customers, qz.com
Email Marketing
Email marketing for your online shop, yoast.com
How grocery retailers use email to convert new customers, econsultancy.com
How To Create A Lead Magnet And Grow Your Email List Faster, www.bloggingwizard.com
What Will Successful Email Marketing Look Like This Year?, smallbiztrends.com
General Internet Marketing
10 Digital Marketing Predictions in 2015, thenextscoop.com
3 Superpowers CMOs Bring to Higher Ed, www.marketingprofs.com
Do Marketers Rely on Instinct Over ROI?, www.emarketer.com
Do tricky marketing claims really help you as a marketer?, www.searchengineguide.com
Improving the multichannel customer experience, econsultancy.com
Marketers Will Define Company Strategy, blog.marketo.com
Internet Marketing Industry
American Apparel hires its first chief digital officer, www.internetretailer.com
How TripAdvisor Nails Customer Relationship Management, blog.getvero.com
Metamarkets Closes $15 Million in New Funding, www.marketwired.com
Momentum Rises with Webtrends Explore, www.webtrends.com
Persuasion Automation Pioneer Persado Hires David Atlas as CMO, www.businesswire.com
PK4 Media Launches XPS Direct Premium Programmatic Direct Platform, PR Web
Mobile/Local Marketing
DIWM Unlocks Local Marketing Success, blog.biakelsey.com
Mobile’s Still Far Behind Desktop for Retail Ecommerce Revenues, www.emarketer.com
Social Media
25 Social Media Channels You’re Probably Not Using Now, smallbiztrends.com
4 Ways to Measure Tweets Beyond Engagement, simplymeasured.com
5 B2B Brands That Rock LinkedIn, contently.com
5 LinkedIn Mistakes You Need To Avoid, www.jeffbullas.com
B2B Social Media Marketing: Facebook vs. LinkedIn vs. Twitter, blog.movableink.com
Beyond Engagement: The Social Metrics You Ignore, simplymeasured.com
Creative Ways to Boost Your Facebook Organic Reach, blog.hootsuite.com
Diplomats on Twitter: The Good, the Bad, and the Ugly, blogs.wsj.com
Do You Really Need More Facebook Likes? The Data Driven Answer, blog.kissmetrics.com
Everything brands need to know about Snapchat, blog.tamar.com
Facebook Dynamic Product Ads: Everything You Need to Know, www.jonloomer.com
Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic, www.marketingprofs.com
How to Boost Facebook Ad Relevance with Lookalike Custom Audiences, www.adweek.com
How to Find and Remove Fake Followers from Twitter and Instagram, www.socialmediaexaminer.com
How to Make a Marketing Impact with Instagram, www.toprankblog.com
How To Promote Your Content On Facebook, www.searchenginepeople.com
How to Teach Your Employees Social Tech Skills, adage.com
It’s Not About Social Media ROI, It’s About Marketing ROI, mackcollier.com
LinkedIn Settles Class-Action Suit Over Weak Password Security, bits.blogs.nytimes.com
Understanding users through Twitter data and machine learning, Twitter Blog
Why Facebook is obsessed with hacking internal productivity tools, qz.com
Video
5 Tools for Generating Personalized Video Ads, streetfightmag.com
How YouTube Can Overcome the Strategic Threat From Facebook, www.reelseo.com
Renderforest: Real-Time Video Editing and Animation Templates Online, www.marketingtechblog.com
The secret to video success is not a secret, www.adknowledge.com
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About The Author
(Some images used under license from Shutterstock.com.)