2015-02-18

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Relaunches Marketing Partner Site

Rebranded site replaces the Preferred Marketing Developer program and matches marketers with third-party companies that help with Facebook campaigns.

Organic Valley Plants Tongue Firmly In Cheek With Hilarious #SaveTheBros Protein Shake Campaign

The dairy uses humor to call attention to artificial and unnatural ingredients contained in many conventional fitness shakes.

With TweetDeck Teams, Twitter Gives Groups Secure Access To Accounts

Twitter launches ability to contribute to accounts without sharing passwords.

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Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit

Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with the new Product Ads unit.

Mobile Drives Nearly Half Of E-Commerce Traffic, But PC Still Rules Sales — Report

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and e-commerce trends compared to a year ago. Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over […]

5 Pinterest Strategies That Drive Big Traffic

How can you make Pinterest work for your business? Columnist Sonny Ganguly of WeddingWire has some tips.

The Most Important E-Commerce Marketing Trends Of The 2014 Holiday Season & What They Mean In 2015

Columnist Jordan Elkind discusses key insights to help you prepare for the 2015 holiday season.

US Spending On E-Commerce Platforms To Reach $2.1 Billion By 2019 [Forrester]

Forrester estimates a 12% compound annual growth rate and 75% growth in platform spending by the end of the decade.

Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach

Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Want To Speak @ SMX Advanced? Here’s How

DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages

AMA: Common Local SEO Mistakes Made By Businesses Big & Small

3 Keys To Gaining Company-Wide SEO Support

Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West

Online Marketing News From Around The Web:

Analytics

For Your Consideration: How Data Was Used in Oscar Race, adage.com

In “People Analytics” You’re Not a Human, You’re a Data Point, www.wsj.com

Blogs & Blogging

10 simple tweaks to generate more sales through blogs, www.businessesgrow.com

A Proven Blogging Strategy that Works in Any Niche, www.blogtyrant.com

How to Create Your Guest Blogging Strategy [with a 5 step template], www.problogger.net

Why Bloggers Need to Become More Organic and Throw Away the Script, dannybrown.me

Business Issues

Astro Teller, Google’s ‘Captain of Moonshots,’ on Making Profits at Google X, bits.blogs.nytimes.com

Snapchat Said to Seek Up to $19 Billion Value in Funding Round, www.bloomberg.com

Content Marketing

20 Truths I’ve Learned as a Content Marketer, www.komarketingassociates.com

50 Shades of Mediocrity: Does Content Have to Be Good, or Just Good Enough?, www.annhandley.com

Content Marketing Idea for Small Businesses, blog.hootsuite.com

Content Marketing Personalization: Build Relationships At Scale, www.b2bmarketinginsider.com

How Buyer Personas Come to Life with Content Creation, www.verticalmeasures.com

How do Waitrose and Tesco use on-site content marketing?, econsultancy.com

How to Build a Loyal Audience For Your Company’s Content, contently.com

How to Encourage Influencers to Share Your Content, www.socialmediaexaminer.com

Infographics are great for Content Marketing, fearlesscompetitor.com

Scott Abel Discusses Why Content Marketers Must Embrace Intelligent Content, contentmarketinginstitute.com

Six Content Marketing Myths Busted, www.marketingprofs.com

The 4 Content Marketing Fails You Can’t Afford to Make, relevance.com

The Best Content Marketing Tools for Efficient Marketers, blog.bufferapp.com

The Ron Swanson Guide to Content Marketing, www.ryanhanley.com

This Is the Secret to Great B2B Content, www.marketingprofs.com

Turn Your Pivot Points into Stories for Better Content Marketing, contentmarketinginstitute.com

Conversion Optimization

7 Landing Page Form Tips to Increase Lead Generation, www.nanigans.com

Should You Change User Behavior on Your Landing Pages?, blog.crazyegg.com

Copywriting, Design & Usability

Common Challenges Encountered Optimizing Websites, www.goinflow.com

Use Your UX Skills on the Inside: Becoming an agent of change in your organization, uxmag.com

UX and Marketing: Allies or Enemies?, blog.getresponse.com

White Space – A perfect Option For Improving Usability In Web Designs, usabilitygeek.com

Will Color Choice Affect Your Website Visitor Experience?, www.kayakonlinemarketing.com

Display & Contextual Advertising

4 Simple Steps to Smarter (and More Profitable) Display Ads, unbounce.com

Domaining

Google Wins the .Moto New gTLD, The Domains

Group forms to stop new gTLDs breaking stuff, domainincite.com

How Committed Is Google To The New gTLD Program?, www.thedomains.com

E-Commerce

5 Common E-Commerce Pitfalls and How to Avoid Them, 3qdigital.com

Amazon’s One-Hour Delivery Service Goes Live Across Manhattan, techcrunch.com

Drop Shipping: How to Manage Orders, www.practicalecommerce.com

FAA Rules Mean You’ll Be Waiting Years for Amazon Drones, adage.com

Facebook finds a new way to pursue e-retailers’ ad dollars, www.internetretailer.com

How Recent Google Updates Influence E-commerce, blog.zogdigital.com

Email Marketing

4 Subject Line Strategies to Increase Your Email Open Rates, blog.movableink.com

List segmentation tips using social media and online behavior, sherpablog.marketingsherpa.com

The basics of email marketing, yoast.com

General Internet Marketing

10 Most Popular Internet Marketing Strategies, www.blueinteractiveagency.com

3 Economic Principles That Will Transform Your Marketing Campaigns, www.wordstream.com

5 Questions to Simplify Your Marketing and Help You Reach Your Goals, blogs.constantcontact.com

Where is Digital Marketing Headed in 2015?, www.stonetemple.com

Small Business Internet Marketing: How the Pieces Fit Together, www.dexmedia.com

Internet Marketing Industry

Havas Media Group and NewsCred form global partnership, www.havasmediagroup.com

Mobile/Local Marketing

Asustek may leave Android Wear behind on future smartwatch, focustaiwan.tw

Challenge of Apple Watch: Defining Its Purpose, www.wsj.com

Optimizing Your Website for Mobile Users, www.imageworkscreative.com

Visually driven retailer apps should jump on Apple, Pinterest initiative, www.mobilecommercedaily.com

Social Media

4 Steps to Create Share-Worthy Content for Social Media, relevance.com

9 Steps to Creating A Powerful LinkedIn Profile, www.jeffbullas.com

‘Deactivated’ Facebook Account Is Discoverable In Litigation, Eric Goldman

Brands Need to Start Prioritizing Social Customer Care, www.socialbakers.com

Despite skepticism, Twitter delivers for brands, digiday.com

Five mistakes marketers make when using social proof, econsultancy.com

How to be a Pinterest Marketing Pro, blog.tailwindapp.com

How to Run an Instagram Contest: Four Easy Steps, www.socialmediaexaminer.com

How To Use FaceBook Audience Insights For Laser Targeting, affengineer.com

How Two Brands Turned All-Star Weekend Into Social Media Magic, simplymeasured.com

Just In: Salesforce is Now a Facebook Marketing Partner, Salesforce

Snapchat Could Be a March Madness Player This Year, www.adweek.com

SNL 40th Anniversary Special Breaks Twitter TV Records, www.adweek.com

Social Media Marketing – why bother?, www.ewebmarketing.com.au

The Behind-the-Scenes Elements of a Social Media Strategy, blog.hootsuite.com

Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook, www.adweek.com

Twitter Launches Hindi Hashtags, www.adweek.com

Video

5 Components Of A Killer Macro Strategy For Video Micro-Content, blog.visual.ly

Better YouTube Marketing in 5 Steps, www.convinceandconvert.com

Google Launches A Chinese Version Of Its YouTube Channel For Developers, techcrunch.com

One company’s quest for Latino video dominance, digiday.com



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(Some images used under license from Shutterstock.com.)

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