Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut. The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature […]
How To Conduct A Content Audit
A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible). Why perform a content audit, which […]
Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Thinknear […]
What’s The Real Value Of Mobile?
Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution […]
Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing course of marketing and education, sales outreach, and (eventually) a transaction. Marketing automation is the engine that allows marketers to collect all […]
Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest SEO tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the full agenda. Expert Faculty: Over 100 […]
Why Won’t Google Talk About Mobile Like Everyone Else?
Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results.
50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads
Majority of agencies surveyed also say video ads don’t always reach the intended target audience.
Is Apple Really Building An iCar?
Could Apple really be building a car? Something is going on according to a frenzy of articles, which appeared late last week and over the weekend from the Wall Street Journal (WSJ), Reuters, Financial Times, Quartz and others. The WSJ reported that “Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
Local SEO For Franchises Means Teamwork
Google: Try To Avoid Link Building Because It Can Do More Harm Than Good
Google Mobile Testing New Loading User Interface
Love Quotes & Tech-Themed Valentine’s Day Google Logos Help Searchers Get In The Mood
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Success Stories, blog.affiliatewindow.com
Analytics
Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics, blog.getresponse.com
Blogs & Blogging
5 Ways to Make Your Blogging Life Easier, www.problogger.net
Blog Post Ideas for Writers: Solving the “What Do I Blog About?” Conundrum, www.yourwriterplatform.com
Guest Blogging Is Not Dead – And Why It Still Rocks, madlemmings.com
Business Issues
Flickr Rolling Out Camera Roll: A New Way to Browse, Edit, and Organize Your Shots, petapixel.com
FTC clears Zillow’s $1.8 billion acquisition of Trulia, www.geekwire.com
Content Marketing
66 Proven Headline Formulas from Highly Shared Articles, www.39celsius.com
Can You Create Content To Attract Maximum Viral Social Shares?, heidicohen.com
Content Marketing Altering the Future Predicted in “Minority Report”, contentmarketinginstitute.com
How a Nonprofit Became a Content Phenom, contentmarketinginstitute.com
How to Go The Distance with Your Content Marketing, www.jeffkorhan.com
How to Use Research to Create Content That Works, www.convinceandconvert.com
More Marketers Look to Stars for Branded Content, www.adweek.com
Neil Patel Reveals How to Tie Your Content Marketing to Revenue, contently.com
Talking content marketing and brand journalism with Rakhal Ebeli, www.trevoryoung.me
This Content Marketing Tip Is Worth Gold! You Won’t Believe What Happened When I Did This, www.jeffbullas.com
What Ad Buyers Still Don’t Get About Sponsored Content, contently.com
Why Vanity Metrics Should Be Part of Your Content Strategy, www.iacquire.com
Conversion Optimization
5 WordPress Hacks For Conversion Optimization, usabilitygeek.com
How to Increase Conversions By Writing More Inviting Button Text, www.impactbnd.com
Increase Conversion by Getting Out of your Visitor`s Way (How We Did It), blog.crazyegg.com
Want a High Landing Page Conversion? Go Naked., relevance.com
Copywriting, Design & Usability
10 Web Design Mistakes that are Guaranteed to Create a Bad First Impression, www.thesaleslion.com
Calculated Misery: The Dark Side of UX Strategy, www.uxmatters.com
Marketing as UX incarnate, with agile and lean principles, chiefmartec.com
Six Myths about Data-Driven Design, uxmag.com
The first rule of web design, sethgodin.typepad.com
Thinking About Designing with Data, www.uxmatters.com
Domaining
Delays to two-letter domains after governments take a second bite at the apple, domainincite.com
Minnesota Appellate Court Rules Domain Names Are Property, www.thedomains.com
E-Commerce
12 interactive examples of ecommerce product pages, econsultancy.com
Amazon deliveries by drone kept years away by U.S. rules, www.internetretailer.com
The State of Content + Commerce, www.getelastic.com
Email Marketing
6 Steps to Make Email Marketing Your Valentine, www.searchenginejournal.com
Autoresponders Generate Leads; How to Convert Subscribers Into Buyers, growmap.com
How To Build a Thriving Email List Using Facebook, www.socialmediaexplorer.com
How To Substantially Grow Your Email List In Just 90 Days, tim-bonner.com
Without Email Marketing, You’re Probably Losing Sales, www.practicalecommerce.com
General Internet Marketing
Best Marketing Advice Ever from Symantec, Kraft, Marriott, Google, Motorola, Conde Nast, www.toprankblog.com
How to get sales teams to buy into digital transformation, econsultancy.com
How You Turn Your Employees Into Brand Marketers, www.ducttapemarketing.com
Mobile/Local Marketing
Google’s Next Bid to Lower Mobile Data Costs: Zero Rating, www.theinformation.com
5 Steps for SMBs Looking to Dominate the Local Competition, streetfightmag.com
Here’s How Marketers Late To Mobile Game Can Still Win, www.adweek.com
Springing Off the Mobile Platform for Marketing Success, thedma.org
Reputation Management
Taking A Stand Against Misleading “Reputation Management” Companies, officialblog.yelp.com
Social Media
3 Ingenious Ways That You’re Probably Not Using Social Media, www.searchlaboratory.com
5 Ways to Improve Your Facebook Contests, www.socialmediaexaminer.com
About Face: How Facebook Drove Us Away, www.linkedin.com
Be Social Don’t Just Do Social, www.convinceandconvert.com
New SMBs Choose Social Media to Advertise, Retain & Acquire Customers, blog.biakelsey.com
Facebook photos worst for organic reach, according to Socialbakers, Business Insider
Facebook’s VP of Growth Gives You Tips on Growing Your Product, blog.kissmetrics.com
Five tips for picking the right social analytics tool, econsultancy.com
How “Generation Facebook” Will Finally Kill the Office Email Chain, blog.hootsuite.com
How Can Social Media Help Your Business?, www.internetmarketingninjas.com
How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr, moz.com
How To Claim Back Your Brand On Twitter?, blog.woorank.com
How To Improve Your LinkedIn Productivity With Third-Party Apps, www.socialmediaexaminer.com
How To Quantify Objectives To Make Social Measurable, www.searchenginepeople.com
How to Set Your Facebook Page Up for Success, blogs.constantcontact.com
How to use IFTTT for social media automation, www.razorsocial.com
Making a Significant Contribution in Your LinkedIn Groups, www.compukol.com
Snapchat Tries Our Stories For Locals Only, techcrunch.com
The Potential of Social Media for B2B in 2015, thenextscoop.com
What Good Is Twitter?, www.theatlantic.com
Video
YouTube tests ask “Whats was wrong with this ad?”, allgoogletesting.blogspot.com
How-to Set Up a Professional Green Screen: 7 Top Tips, www.reelseo.com
The 9 Essential Elements of an Effective Sales Video, amystarrallen.com
Video Viewability Rises, but So Does Brand Risk, www.emarketer.com
Why Mobile Video Advertising Is Set To Explode, techcrunch.com
Why You Need to Develop a Vine Influencer Strategy Today, www.adweek.com
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