Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Expedia Wants You to #GetARoom For Valentine’s Day
The travel company aims its arrow at new potential customers, offering discounts on hotel room bookings for the occasion.
Cross Boundaries And Succeed With Technology-Powered Marketing – Attend MarTech
Succeeding in the world of technology-powered marketing requires crossing boundaries between disciplines, departments, technologies, industries and philosophies. Not surprisingly, crossing boundaries is the overarching theme of the MarTech program in San Francisco, March 31 – April 1. Click to enlarge The first boundary we’ll break down is the line between marketing and IT. Our speakers come from a wide range […]
Report: Pinterest Is Working On A “Buy” Button
The social bookmarking site could launch the e-commerce feature in three to six months, according to a story in Re/code. Pinterest says it has no plans to announce at this time.
Conductor Lands $27 Million Funding For Its Fight Against Paid Media
Money will be used to further develop the company’s Searchlight platform.
Baidu: In Q4 Mobile Search Revenues Exceeded PC Earnings
Chinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the company missed analyst expectations. Its outlook was also disappointing to financial analysts. Revenues for the full year were $7.9 billion, which was 53 percent more than in 2013. Traffic acquisition costs were 13 percent of revenues. Baidu said […]
7 Limitations Of Big Data In Marketing Analytics
Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data.
A Complete Guide To Twitter Promoted Video Ads
Looking to diversify your paid advertising spend? Columnist Larry Kim of WordStream recommends Twitter’s Promoted Video ads.
Is Yahoo Stealing Mobile Search Share From Bing?
The company is staking its claim on mobile search, which was left off the table in the search alliance deal with Microsoft.
Who Created Your Email Strategy? It’s Time To Own It
Has your email marketing program been chugging along with no course changes in years? Columnist Andrew King advises how to step back and move things forward.
Apple iOS App Pins Have Arrived On Pinterest For iPhone & iPad
New App Pins will give users the power to instantly install the best iPhone and iPad apps directly from Pinterest.
6 Top Takeaways From Twitter CEO Dick Costolo’s Goldman Sachs Q&A
Twitter boss weighs in on user growth, the Google firehose deal, Twitter’s ad load, mobile video, e-commerce and DMing brands.
HubSpot 2014 Earnings Report: Revenue Jumped 49% & Customer Count Up 35%
The inbound marketing software company is gaining momentum, but still reporting losses overall.
Twitter Acquires Niche, A Link Between Brands & Video Creators
By bringing Niche into the fold, Twitter gains a direct relationship with more than 6,000 popular video creators.
IKEA Solves Household Clutter And Discord With Emoticon App
The Swedish furniture company bets that mobile users will want to include its emoticons in their messaging.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
AdWords Success for 2015: Conversion Tips from Inside Experts
10 WordPress SEO Questions That Took Me 10 Years To Answer!
Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion
Google’s Search Impact Report Goes Live For Select Few Webmasters
AdWords Scripts Bulks Up With Bulk File Uploads
Online Marketing News From Around The Web:
Analytics
Are You Looking at the Best Marketing Metrics?, www.convinceandconvert.com
Big Data On The Keyboard, techcrunch.com
KPIs vs Metrics, www.e-nor.com
Blogs & Blogging
4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go, boostblogtraffic.com
8 Blog Topic Generators for Blog Post Idea Inspiration, www.wordstream.com
Fix Your Bounce Rate By Learning From This Top Bloggers Critical Mistakes, www.matthewwoodward.co.uk
Business Issues
BuzzFeed Poaches Tumblr Exec Lee Brown for CRO Position, adage.com
Dropbox’s New CFO Signals IPO Aspirations, blogs.wsj.com
Content Marketing
10 Quick Tips for Going Viral, www.problogger.net
4 Content Lessons from Leading Blogs, for 2015, www.practicalecommerce.com
Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble, contently.com
Transparency Reveals Great Content Opportunity, contentmarketinginstitute.com
Conversion Optimization
Conversion Goal? It Depends on Your Business Model, blog.crazyegg.com
How to Recognize Great Conversion Optimization People, conversionxl.com
Local Business Conversion Optimization: 3 Ad Personalization Rules to Live By, searchenginewatch.com
Still haven’t A/B tested font-size on your website? You could score 32% more clicks!, vwo.com
Want More Traffic That Actually Converts? Follow These 4 Steps, backlinko.com
Copywriting, Design & Usability
4 Expert Tips for Writing Landing Page Copy That Doesn’t Suck, unbounce.com
Showcasing A Human-Centered Design Process, www.smashingmagazine.com
Your Website Survey is Ruining My Life, www.jeffalytics.com
Display & Contextual Advertising
Why Marketers and Context Have to Be BFFs, blog.movableink.com
Domaining
Texas Rangers get Rangers.com for $375k, MLB now missing just 3 team names, domainnamewire.com
E-Commerce
Alibaba “isn’t too big to fail” Ma tells China regulator, www.internetretailer.com
Kanye vs. Kim: Who wins at digital retail?, digiday.com
Mobile Is Still for Upper-Funnel Shopping Activities, www.emarketer.com
Reinventing the Customer Engagement with Experience-Driven Commerce, www.getelastic.com
What Do Top E-Commerce Companies Have in Common? (Hint: It’s NOT a High Conversion Rate), www.wordstream.com
Email Marketing
5 Tips to Creating a Sense of Urgency in Your Writing and Emails, www.verticalresponse.com
8 Obstacles to Email List Growth (According to Marketers Worldwide), www.adweek.com
Email Marketing Goals to Set For 2015, www.techwyse.com
Extend Retargeting Campaigns with Your CRM Email Lists, blog.adroll.com
How to Make a Great Looking Email, blogs.constantcontact.com
The Email List Building Nemesis: Churn Rate, blog.getresponse.com
Why Brands Need to Conquer Their Fears and Use Email to Distribute Content, contently.com
General Internet Marketing
5 offline lessons for digital marketers building online communities, digiday.com
Are we on the cusp of a new golden age for marketing?, econsultancy.com
Internet Marketing Industry
adMarketplace Partners with AutoWeb, www.businesswire.com
Bitly Strengthens Executive Lineup With New Chief Product Officer, www.prnewswire.com
comScore and Kantar Announce Strategic Global Partnership, www.comscore.com
Insightpool Acquires Next Principles to Evolve Social Selling, www.businesswire.com
NewsCred Study Reveals 62% of Millennials Feel Online Content Drives Brand Loyalty, www.businesswire.com
Smith Micro Offers a Personal Approach to Mobile Marketing with New NetWise Captivate, www.smithmicro.com
Visible Measures Offers 100% Viewable Video Solution, www.visiblemeasures.com
Mobile/Local Marketing
Apple Watch is about to crush Android’s toehold on the wearable market, qz.com
Cost-Per-Install For App Developers, performinsider.com
Fashion brands struggle for innovation in mobile marketing efforts, www.mobilecommercedaily.com
Install the best new iPhone and iPad apps from Pinerest, blog.pinterest.com
Mobile wallets are more marketing channel than payments topic, www.mobilecommercedaily.com
Social Media
15 Crucial Social Media Mistakes You May Be Making, www.iblogzone.com
3 Things You Need to Know About The State of Social Media Marketing, www.impactbnd.com
4 Steps to Running a Successful Twitter Chat, blog.marketo.com
7 Hashtags Turned Bashtags: Lessons Learned, www.searchenginepeople.com
9 B2B Social Media Marketing Tips for Social Media Managers, blog.hootsuite.com
Are Your Social Media Assumptions Preventing Success?, simplymeasured.com
Changes to LinkedIn’s Developer Program, developer.linkedin.com
Get More Retweets with These Mega Powerful Twitter Secrets, smallbiztrends.com
How one man could have deleted every photo on Facebook, nakedsecurity.sophos.com
How the Big 4 Social Platforms Differ: Members vs. Visitors, www.marketingprofs.com
Remember When I Said I Quit Facebook?, chrisbrogan.com
Snapchat opens the floodgates to publishers and brands, www.mobilecommercedaily.com
The Perfect Pinterest Formula for Growing Your Following, www.marketingprofs.com
The Secrets of Social’s Smart Storytellers, www.socialbakers.com
Three Important Metrics to Analyse Your Twitter Activity, blog.ahrefs.com
Using Social Media for Customer Service Success, www.toprankblog.com
Using Social Media to Make Your Event Sing, www.compukol.com
We Use More Happy Words Than Sad Words, Says Twitter Study, www.adweek.com
You can now designate an heir to your Facebook account, qz.com
Video
How-to Block Spam Comments on YouTube, www.reelseo.com
Programmatic Video’s Huge Growth Rate, adexchanger.com
YouTube Monitoring Update Coming Soon, blog.raventools.com
YouTube Radio, Google Operating System
How-to Optimize Email Settings for Your YouTube Channel, www.reelseo.com
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