Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Grammys
The retailer shows how impactful multi-platform event marketing can be in a popular musical effort.
The Challenge Of Searching For (& Marketing) Marketing Technology
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development.
Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong
Mobile ad campaigns played increasing role throughout the game.
The Modern Face Of Display Ads
Marketers, have you been discounting the value of display ads? Columnist Susan Esparza has a wake-up call for you.
8 Moves To Creating Content Your Market Will Find & Love
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there.
NowThis Shutters Website To Deliver Exclusively Via Social Media
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms.
YouTube Says It’s Still The One For Super Bowl Ads
Nevermind Facebook, Google’s video network seems to be saying, people have watched more than 7 million hours of 2015 Super Bowl ads and teasers this year, already more than the total for all of 2014.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate
Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals
10 Reasons Why The Search Marketing Industry Will Be @SMX West
Laura Ingalls Wilder Google Logo Pays Homage To “Little House On The Prairie” Author
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Success Stories: Chris, DoricPhrases.com, blog.affiliatewindow.com
Analytics
Competitive Intelligence Analysis-Best Tools, Reports, Metrics, www.kaushik.net
Don’ know your KPI? Prepare to fail, www.socialmediaexplorer.com
Nine ways analytics will help you not suck at Twitter, econsultancy.com
Blogs & Blogging
Awesome Resources for Article Ideas in Any Niche, www.internetmarketingninjas.com
Blogger vs. WordPress: The Ultimate Comparison With Pros & Cons, www.minterest.org
Get 200,000 More Monthly Visitors To Your Blog With These 20 Tactics, www.searchenginepeople.com
How to Create a Resource Roundup for Your Blog, upcity.com
How to Diversify Your Blog Content with Different Forms of Expert Interviews, basicblogtips.com
How to Schedule Your WordPress Posts in Bulk (In 5 Simple Steps), www.wpexplorer.com
How to Write an Awesome Blog Post in Five Steps, www.wordstream.com
Increase Blog Traffic Through Competitor Research, www.razorsocial.com
Setting Achievable Blogging Goals, www.problogger.net
Business Issues
Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, TechCrunch
A Prickly Partnership for Uber and Google, New York Times
Apple Has 93% of Mobile Profits; 650M Users by 2018, blogs.barrons.com
Honda Honda Heads to College as Presenting Sponsor of the Sixth Season of Hit Series “Community” on Yahoo Screen, yahoo.tumblr.com
More Space for Facebook in Menlo Park, New York, Singapore, www.adweek.com
Content Marketing
“You Need Editors, Not Brand Managers”: Seth Godin on the Future of Branded Content, contently.com
10 Content Marketing Predictions That Will Make You Sound Really Smart, contently.com
11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic, www.jeffbullas.com
A Bootstrapped Guide To Validating Your Customer Personas, www.contentharmony.com
Advancing Content Promotion Beyond Clickbait, relevance.com
Beyond Content for Marketing – Channels of Distribution and Being the Best Answer, www.toprankblog.com
How to Create a Deep Connection with Your Prospects and Customers, www.copyblogger.com
How to Increase Content Creation Without Hiring More People, contentmarketinginstitute.com
John Cleese to Keynote Content Marketing World 2015, www.contentmarketingworld.com
Meet the Startup Creating the Funniest Sponsored Content You’ve Ever Seen, contently.com
One-vendor supershows: content marketing value or ego candy?, econsultancy.com
Publishers, Agencies Must Shift Their Focus From Big Data to Big Content, www.adweek.com
The Big Problem with Buyer Personas in Content Marketing and What to Do About It, www.thesaleslion.com
The Lord of the Content: Fellowship of the Reader, www.convinceandconvert.com
Conversion Optimization
3 High-Converting Marketing Strategies Tailor-Made For 2015, blog.crazyegg.com
4 Tools to Drive Conversions From Your Social Traffic, www.socialmediaexaminer.com
How To Boost Conversions With Personalized Remarketing, blog.marketo.com
Copywriting, Design & Usability
7 Web Design Trends For You To Follow in 2015, www.techwyse.com
How to Design the Perfect Business Logo, www.companyfolders.com
E-Commerce
The Billion-Dollar E-commerce Company You Know Nothing About, m.fastcompany.com
Alibaba Is Making $590 Million Investment in Mobile, adage.com
Can Retailers Handle Today’s Fickle Shoppers?, www.emarketer.com
Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist, www.rimmkaufman.com
Carousel Usage Exploration On Mobile E-Commerce Websites, www.smashingmagazine.com
E-commerce software spending will nearly double in the U.S. by 2019, www.internetretailer.com
Fashion ecommerce: are virtual fitting rooms the silver bullet?, econsultancy.com
Look to Other Industries for Ecommerce Inspiration, www.practicalecommerce.com
What’s Wrong With Customer Experience Strategy, www.getelastic.com
Email Marketing
3 Emails You Should Be Sending But Aren’t, www.verticalresponse.com
3 Simple A/B Tests You Can Run on Your Next Marketing Email, www.impactbnd.com
6 Email List Segmentation Strategies for Retailers, blog.movableink.com
6 Reasons to Treat Inactive Subscribers Like Zombies, blog.returnpath.com
How The Onion Turns Funny Headlines Into Great Emails, blog.mailchimp.com
It’s science! These 12 brain secrets will change your email design, myemma.com
The 5 W’s of Effective Nonprofit Email Marketing, blogs.constantcontact.com
The Five Most Effective (and Ineffective) Words in Email Subject Lines, www.marketingprofs.com
Your Email Navbar the GPS to Customer’s Online Destination, blog.getresponse.com
General Internet Marketing
15 Digital Trends Getting the Most Online Buzz, www.adweek.com
Calculating the ROI on Industry Awards for Your Business, www.adviceinteractivegroup.com
Marketers Look to Digital as Cure-All, adage.com
The Who’s Who of the Digital Marketing Team, www.marketingprofs.com
Internet Marketing Industry
David J. Moore Named Chair of the IAB Tech Lab Board of Directors, IAB
IAB Points to Vendor Reporting as Key Issue in Viewability, adage.com
OpenX Announces 2014 Milestones, openx.com
Ozone Media Partners with The Media Trust to Combat Malvertising in Ad Tech Ecosystem, www.businesswire.com
Mobile/Local Marketing
7 M-Commerce Strategies for SMBs, streetfightmag.com
Apple’s iOS 9 to have ‘huge’ stability and optimization focus after years of feature additions, 9to5mac.com
Google Glass Is Being Trialled At European Airport, techcrunch.com
Mobile apps: Are you solving the right problem?, www.internetretailer.com
New Report Shows 80% of Time Spent in 5 Apps, performinsider.com
Publishers Stare Down an ‘Oh Sh*t’ Mobile Moment, adage.com
Small Businesses Are Focusing More Than Ever on Location-Based Mobile Advertising, www.dexmedia.com
Why 2015 will not be the tipping point for mobile payments, www.mobilecommercedaily.com
Social Media
Will Twitter allow users to pay to get verified?, www.cnbc.com
2015 Grammy Awards: 45M Interactions from 17M Facebook Users, AdWeek
5 of the biggest bot fails by brands on Twitter, digiday.com
8 Ways to Use Facebook Video for More Engagement, www.socialmediaexaminer.com
Building Custom Facebook Audiences for Marketing/Advertising, www.searchenginejournal.com
Chipotle apologizes for abusive tweets in hack, USA Today
Do Social Referrals Affect Organic Traffic?, www.convinceandconvert.com
Facebook Asking Users to Rate Bing’s Translations, www.thesempost.com
How Kellogg’s Scooped Top Engagement in Q4 2014 With Twitter Photos, simplymeasured.com
How to Ask for Things on Social Media, blog.hootsuite.com
How to Use ‘Alternative’ Social Networks in Your Marketing Strategy, www.marketingprofs.com
Is the New Pinterest Smart Feed Hurting Small Businesses?, smallbiztrends.com
Social Media Quality VS Quantity, heidicohen.com
Social Tactics For New Startups, blog.bufferapp.com
The Importance of Thought Leaders on LinkedIn, www.compukol.com
The Worst Pinterest for Small Business Mistakes, blog.tailwindapp.com
Three years of increased #transparency, Twitter Blog
Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study, www.adweek.com
Why You Should Never Automate Your Twitter Marketing Campaigns, www.adweek.com
Your marketing success may hinge on Gray Social Media, www.businessesgrow.com
Video
5 Ways B2B Organizations Can Incorporate Video Marketing, www.komarketingassociates.com
Condé Nast is courting YouTube stars, digiday.com
DoGooder Video Awards Honor YouTube Creators for Charitable Efforts, www.adweek.com
Freebooting on Facebook: Video Creators Need Protecting, www.reelseo.com
How YouTube changed the world, Telegraph
Playfan Wants to Usher In an Era of Video-Only Social Identities, www.adweek.com
Using YouTube Remarketing to Get Better Leads, blog.ahrefs.com
Video Startups Look to Challenge YouTube’s Dominance, www.adweek.com
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About The Author
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