Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
2015 Super Bowl Teaser Ads & Full Length Commercials: A Run Down Of Brands Gearing Up For The Big Game
Wix.com, Nationwide, Snickers and Victoria’s Secret are among the advertisers releasing Super Bowl spots ahead of the game.
Four Of The Top Six Social Networks Are Actually Chat Apps
Messaging apps — Facebook Messenger, WhatsApp and China-based Tencent QQ and WeChat — are coming into their own. Social marketers should take notice.
Snickers to Release Crazy Brady Bunch-Themed Super Bowl Ad If Teaser Generates 2.5 Million Social Engagements
The Mars brand tries to ramp up engagement with its big game ad well before it officially airs.
ComScore Aims To Bring Transparency To Programmatic With Independent Metrics
New data set gives media buyers access to comScore’s pre-bid advertising metrics within programmatic platforms.
Why Engagement DOES Matter As A Social Media Metric
Engagement metrics may not be the best gauges of social media effectiveness, but columnist Mark Traphagen says disregarding this data may result in the loss of valuable information.
Scoring Big: 5 Ways Mobile Enhances The NFL Fan Experience
Columnist James Spence examines several ways in which the NFL and its affiliates use mobile technology to enhance the fan experience, both at the game and at home.
How To Apply Statistical Significance In Business Marketing
In an academic setting, an analyst might only be happy with a 95% confidence interval. Columnist Benny Blum argues the situation in business is drastically different.
Boost Ad Performance With Click-To-Call In 2015
If you’re not tracking incoming phone calls to your business, columnist Bill Dinan explains why you should focus on this metric this year.
Twitter Adds “While You Were Away” Feature To Highlight Important Tweets
Users who return to Twitter after an absence will see three top tweets under a “While you were away …” heading.
Google Wireless: Company To Offer Mobile Service Using Sprint, T-Mo Networks
According to a report in The Information, Google is about to become a wireless carrier. The company will become a mobile virtual network operator (“MVNO”) on top of the Sprint and T-Mobile networks in the US. The article claims the project is currently underway and Google employees are testing it internally. It cites unnamed sources familiar with […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived
YP Introduces Cross-Device Retargeting With Local Search Query Data
Stop Procrastinating: It’s Time To Address Mobile SEO
Bing Also Testing Google’s Search Design Interface
Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
Google Suggesting Firefox Users Change Their Search Engine & Home Page
SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks
Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index
Bing Ads Rolls Out Enhanced Sitelinks Globally, Adds Sitelink Device Preference
The Secret To AdWords Success, Told By A Former Googler
Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty
Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing Success Stories: Leo Harrison, Squawka.com, blog.affiliatewindow.com
Analytics
The C Major Scale of Analytics, www.portent.com
Blogs & Blogging
Build Meaningful Relationships Using WordPress Blog Comments, famousbloggers.net
How To Advertise Your New Business In Blog Posts Without Looking Too Promotional, www.problogger.net
How to Avoid Getting Sued for Your Blog, www.blogherald.com
How to Keep Your Readers on Your Blog Longer, www.searchenginejournal.com
How We Improved Blogger Outreach Placements By 63%, www.siegemedia.com
Monetization That Fits Your Blog: Considerations and Objectives, basicblogtips.com
Should You Drive Traffic by Commenting on Other People’s Blogs?, contently.com
Business Issues
Bigger than Hollywood, www.asymco.com
Illinois Says Rule-Breaking Students Must Give Teachers Their Facebook Passwords, motherboard.vice.com
Marissa Mayer’s Plan for Yahoo Takes Hold. The Question Now Is Time., www.nytimes.com
NASA and Microsoft have partnered to make remote work possible on Mars, qz.com
Content Marketing
10 Key Questions You Can Use for Client Interviews, www.searchenginejournal.com
10 Simple Content Marketing Tips for Small Business, www.blueinteractiveagency.com
3 No-Brainer Reasons To Curate Content, heidicohen.com
3 Things Your Arsenal Needs to Manage a Team of Content Creators, contentmarketinginstitute.com
4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning, www.toprankblog.com
5 Ways the White House Kills It at Content Marketing, contently.com
6 Data-Driven Strategies to Get Your Content Published on Influential Sites, blog.kissmetrics.com
8 Steps To A More Effective B2B Content Marketing Program, www.komarketingassociates.com
How to Get a Bigger Content Budget in 2015, contently.com
How To Help Your Struggling Content Marketing Leader, pushingsocial.com
How To Productively Monitor Trends & Write Newsworthy Content, www.bloggingwizard.com
Conversion Optimization
5 Annoying Barriers to Conversion on Your Mobile Landing Pages, unbounce.com
5 Uncomfortable A/B Testing Questions, conversionxl.com
Drive Conversions with Supporting Product Content, www.practicalecommerce.com
Which eCommerce Services Improve Conversion Rates?, blog.crazyegg.com
Copywriting, Design & Usability
11 compact examples of super-navigation, econsultancy.com
4 Priorities for Redesigning Your Website, www.p3inbound.com
Design Trends 2015, www.blogherald.com
Domaining
Do we need new domain names for real estate?, domainnamewire.com
Domain hijacking bug found in Go Daddy, domainincite.com
Tracking Domain Names, dotweekly.com
Why, Even After A Year, There’s Still No Land Grab For New Internet Domains, www.forbes.com
E-Commerce
Big changes ahead for eBay, www.internetretailer.com
How are luxury online retailers handling fulfilment?, econsultancy.com
Product reviews boost revenue per online visit 62%, www.internetretailer.com
Three insights on customer experience from our new Retailer’s Imperative report, econsultancy.com
Why Are E-Commerce Startups Bullish On Retail?, techcrunch.com
Email Marketing
How Your Subject Line Could Be Killing Your Emails, www.amyporterfield.com
6 Emailing Tips from the Best Online Marketing Blogs, nopassiveincome.com
Email Success by Design: Interview with Email Marketer Thought Leader of the Year, thedma.org
How Can Viral Giveaways Explode Your Email List?, madlemmings.com
The History of Email, www.marketingtechblog.com
Those Retail Promo Emails? They Better Be Personalized, www.emarketer.com
Three Ways to Grow Your Curated Email Newsletter Faster, www.copyblogger.com
Your Guide to Email Design, www.verticalresponse.com
General Internet Marketing
8 Free Online Tools to Up Your Marketing Game, www.dexmedia.com
Five Challenges Facing Marketers Today, www.marketingprofs.com
Four Traits Every Brand Needs From Agency Partners, www.socialmediaexplorer.com
How To Win At Marketing In 2015, www.searchenginepeople.com
Publishers Reveal How Marketers Can Earn Media Coverage, relevance.com
Internet Marketing Industry
etailinsights Provides a Stealth Solution for eCommerce with Technology Spy, www.etailinsights.com
Forbes Names ClicksMob One of America’s Most Promising Companies for 2015, www.businesswire.com
Salesforce Marketing Cloud Named Leader in G2 Crowd Grid for Email Marketing, blogs.salesforce.com
Mobile/Local Marketing
Adobe debuts location-based marketing for mobile targeting, www.internetretailer.com
Germany Posts Big Increase in Mobile Internet Use, www.emarketer.com
How to approach mobile app evolution in 2015, www.internetretailer.com
It’s time to stop debating mobile app vs. mobile web, digiday.com
Millennials’ mobile booking preferences pressuring brands to improve apps, www.mobilecommercedaily.com
The Apple Pay for Android?, www.internetretailer.com
The Ultimate Digital Marketing Guide for Local Businesses, www.dexmedia.com
Why The Apple Watch Doesn’t Need More Than A Few Hours Of Active Use Time, techcrunch.com
YP Now Lets You Target Mobile Ads Based on Desktop Searches, streetfightmag.com
Reputation Management
How Lidl used storytelling to alter the brand’s perception, econsultancy.com
Social Media
5 Ways Twitter Marketing Analytics Boosts Your Efforts, smallbiztrends.com
6 Ways to Promote Content on LinkedIn, blog.getresponse.com
Dear Twitter, here are some suggestions tech luminaries have for you, qz.com
How eBay uses social media: Tumblr, Twitter and Instagram, econsultancy.com
How to Master Social Listening: Lessons from IKEA, www.distilled.net
How to Promote Your Business With Instagram, www.socialmediaexaminer.com
Inside Snapchat’s original media ambitions, digiday.com
Is Facebook’s New Facebook at Work a Good Business Strategy?, www.bluefountainmedia.com
Millennials Prove Their Social Media Skills, blog.raventools.com
Social Media During the Super Bowl: A Second Screen Playbook, www.nanigans.com
Social Network Audience Growth Plateaus in Canada, www.emarketer.com
Social Network Data: Usage Trends, Demographic Profiles, www.marketingprofs.com
The Ultimate List of Social Media Acronyms and Abbreviations, blog.bufferapp.com
Tumblr Starts Internal Creative Studio With Its Own Users, adage.com
Why Fear Spreads Faster Than Facts on Social Media, blog.hootsuite.com
Video
5 Things You NEED to Know Before Creating Sponsored Videos, www.reelseo.com
How to create a winning YouTube channel, smartblogs.com
Optimizing YouTube for Your Business, www.compukol.com
Several Major Brands Are Already Investing In YouTube’s Next Challenger Vessel, www.adweek.com
Video Marketing Trends 2015, www.offervault.com
What’s the Future of Facebook Native Video Ads?, www.emarketer.com
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