Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Will Cut Back On Hoaxes In Your News Feed
Posts that people report as false will be flagged with a warning message, and such posts will have reduced distribution in the social network.
How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game.
YouTube’s Super Bowl Halftime Show To Feature Online Celebrities Freddie Wong & EpicMealTime’s Harley Morenstein
For the first time ever, YouTube will pit its own stars against Super Bowl halftime performances by Katy Perry and Lenny Kravitz.
EU Seeks To Overcome “Loser” Digital Status With Single Market, New Taxes On U.S. Web Companies
EU digital czar Günther Oettinger is signaling that he wants to make a series of moves to level the digital playing field for European internet companies vs. U.S. giants such as Google and Facebook. He would like to see much greater European investment in the internet sector and the near-term creation of a single digital […]
What Digital Marketers Can Expect To Learn @SMX West In Silicon Valley
Hundreds of the industry’s best and brightest search marketers to converge in San Jose for 3 Days of Search Insights Over 12 Tracks, 60 Sessions & 125+ Expert Speakers.
Toyota #OneBoldChoice Super Bowl Effort Invites People To Celebrate Their Dads
The car maker starts its plea for consumer engagement well ahead of the big game.
Content Marketing: What To Consider Before You Outsource
If you’re like many brands, you want to keep close tabs on your content marketing. Contributor Rebecca Lieb details what you should consider when hiring an outside agency to help.
WATCH: Official 2015 Super Bowl XLIX Ad Teasers & Commercials
Bud Light, Carnival Cruise Lines, Doritos, Mercedes-Benz and Wix.com first out of the gate with 2015 Official Super Bowl XLIX Ad Teasers. Click to watch all the currently available ad teasers and full-length 2015 Super Bowl Commercials as they become available.
Game On: The 2015 Marketing Land #Hashtag Bowl Is Coming Soon
For the fourth straight year, we’ll be tracking social media visibility in Super Bowl TV commercials. Here’s what to expect from that and all of our pre-game and post-game marketing coverage.
Leverage These Holiday Learnings For 2015 Retail Marketing Success
What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis.
Rumor: Google To Buy Softcard, Indirectly Responsible For Failure Of Google Wallet 1.0
According to a story in TechCrunch today, Google is thinking about buying Softcard (formerly ISIS, compelled to rebrand for obvious reasons). The potential purchase price is rumored to be $100 million or less. With many times that invested and minimal adoption, Softcard is a failure. This is what I and others long ago predicted for […]
Does The Successful N1 Tablet Pave The Way For New Nokia Android Smartphones?
Nokia’s new Android-based N1 tablet has seen immediate success in China. Two batches of the Lollipop-running iPad-mini clone sold out very quickly. This raises the provocative prospect of a Nokia hardware comeback built around Android rather than Windows. The tablet is only available in China but coming to Europe and eventually North America. It retails for […]
Two Days Before AFC Title Game, Indianapolis Colts Takes Its Website Down
Brilliant? Stupid? Colts.com goes dark, but a call-to-action for mobile might be the real winner this weekend.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
What Time Is The State Of The Union? White House Uses SEO To Spread The Word
Google Overtakes Traditonal Media To Become Most Trusted News Source
Report: 2014 Was A Bad Year For Lyrics Sites In Google
Making Customer Support Part Of Your SEO Program
What Search Marketers Can Expect To Learn @SMX West In Silicon Valley
Bing Tests New News Card That Expands
How To Present Your SEO Plan
Google Sending Mobile Usability Warnings To Huge Number Of Webmasters
Yahoo Search Testing Google’s Search Results Design?
This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next
Google’s 2015 Martin Luther King, Jr. Day Logo Designed By Ekua Holmes
Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
Online Marketing News From Around The Web:
Analytics
Data Analytics, So Hot Right Now, www.emarketer.com
Why analytics will lead 2015 trends, www.bizreport.com
Blogs & Blogging
How to Write the Perfect Blog Post: A Complete Guide to Copy, www.blogtyrant.com
Successful Mommy Bloggers for Inspiration, www.blogherald.com
Business Issues
Facebook soars to 400 employees in Seattle — and now it’s doubling its space to make room for more, www.geekwire.com
Amazon Invests In 150MW Indiana Wind Farm To Power Its Data Centers, techcrunch.com
EU Considers Taxing Google, Other U.S. Internet Firms, Wall Street Journal
Facebook has 1,200 new openings – and not just in social media, qz.com
Google Nears Major Investment in SpaceX to Bolster Satellites, www.theinformation.com
Twitter just bought a Bangalore start-up to reach every Indian without a smartphone, qz.com
US settles case over fake Facebook page, bigstory.ap.org
Content Marketing
10 Questions You Should Ask Your Next Content Marketing Partner, contently.com
3 Content Marketing Trends to Rule Them All in 2015, www.ryanhanley.com
5 Steps to Run Effective Large-scale Content Projects, contentmarketinginstitute.com
500 Top-Tier Publishers Tell You What They Want from Content Marketers, www.problogger.net
B2B content marketing: Expert advice from Digital Outlook 2015, econsultancy.com
EGC is the Key Content Marketing Trend, www.convinceandconvert.com
How Cisco Wins at Content Marketing by Predicting the Future, contently.com
How Content Marketing Can Save Your Facebook Page, www.searchenginejournal.com
How to Create Time for Writing Great Content, www.convinceandconvert.com
Conversion Optimization
5 Free Tools Every Conversion Optimizer Should Know About, blog.crazyegg.com
5 Headline Techniques to Skyrocket Your Conversion Rate, blog.crazyegg.com
Beyond Impressions and Reach: Connecting Campaigns to Conversions, www.marketingprofs.com
Do Prettier, More Professional-looking Web Sites Increase Conversions?, www.uxmatters.com
Is anyone responsible for CRO in your organisation?, econsultancy.com
Copywriting, Design & Usability
Creative Ad Copy Still Matters, www.boostmedia.com
Simple tricks to make your business look better, from a graphic designer, qz.com
The Future of Large UX Design Firms, www.uxmatters.com
The Importance of Responsive Web Design for SMB Sites, streetfightmag.com
Using Motion For User Experience On Apps And Websites, www.smashingmagazine.com
Using Rating Scale Questions in Your UX Research, www.usertesting.com
Domaining
John Winston Boone Heading to Prison for Domain Fraud, performinsider.com
ShipYourEnemiesGlitter.com: At What Price Will it Sell?, www.domaininvesting.com
E-Commerce
3 Beacon Trends to Watch in 2015, www.getelastic.com
43% of consumers prefer to shop online, www.mobilecommercedaily.com
7 E-commerce Tools that Should Be a Part of Your Action Plan, smallbiztrends.com
Amazon will produce original films as another sweetener for Prime, www.internetretailer.com
Recover Lost Sales with These Abandoned Carts Plugins, www.wpexplorer.com
How Starbucks’ social strategy won the holidays and drove sales, www.mobilecommercedaily.com
Steve Case on SMB Ecommerce; Big commerce Investment, www.practicalecommerce.com
The Retail Shift from Mdots to Responsive and Dynamic Serving, pureoxygenlabs.com
Three best practice tips for fashion ecommerce editorial, econsultancy.com
Why integrating email with Shopify is a no brainer for retailers, myemma.com
Email Marketing
4 Email Marketing Mistakes that Make Your Members Hit ‘Unsubscribe’, www.wordstream.com
6 Mistakes that Can Get Your Emails Marked as Spam (Even if You’re Not a Spammer), blogs.constantcontact.com
Before You Send: Your Email Checklist, blogs.constantcontact.com
How Gap can improve its email marketing, econsultancy.com
Interview with Email Marketer of the Year Alessandra Souers on Essential Email Marketing Tools, thedma.org
The 25 Best Email Apps For iOS (iPhone & iPad), www.minterest.org
The Top Rated Email Marketing Platforms, www.marketingprofs.com
Top of the Email to Ya – More Navigation Bar Savviness, blog.getresponse.com
General Internet Marketing
A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help), unbounce.com
P&G’s former CMO Jim Stengel on the Next Era of Marketing, blog.marketo.com
Internet Marketing Industry
BrightRoll Insights: Introducing Advanced Research and Reporting for Programmatic Video, www.brightroll.com
dbSignals Makes Debut With Next-Generation Marketing Automation Software, PR Web
Visualize Marketo Data in DataHero, datahero.com
Mobile/Local Marketing
23 reasons why mobile users will abandon your site, econsultancy.com
App store optimisation (ASO) for Google Play and Apple App Store, econsultancy.com
For Mobile Growth Pay Attention To Markets Beyond The US And China, techcrunch.com
How to Get to 5 Years of Success in Hyperlocal Publishing, streetfightmag.com
Mobile Commerce In 2015, techcrunch.com
Mobile Web Is Paramount For Small And Medium-Sized Publishers, adexchanger.com
StubHub sees no easy solution to mobile Web vs. apps question, www.mobilecommercedaily.com
Social Media
Facebook Messenger tests Google Voice-style transcriptions for sound clips, www.theverge.com
Pinterest Advertising Problem When Advertisers Approach Pinfluencers Directly, www.thesempost.com
The Art and Science of Facebook Marketing, www.semrush.com
12 Noteworthy Examples of B2B Companies on Instagram, www.komarketingassociates.com
5 Social Media Pitfalls Non-Profits Should Know, www.verticalresponse.com
6 Strategies to Add to Your Social Media Marketing Plan for 2015, www.wordstream.com
A deeper dive into paid social media trends, www.internetretailer.com
Advertise with Promoted Pins on Pinterest, blog.tailwindapp.com
Are you ready to start paying for your social media?, econsultancy.com
Bringing Twitter to more people around the world, Twitter Blog
Do Social Media Policies Stifle Innovation?, www.socialmediaexplorer.com
Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time, www.jonloomer.com
Great Examples Of Twitter Based Contests and Campaigns, www.internetmarketingninjas.com
How The Guardian became the most tweeted UK newspaper, econsultancy.com
How To Drive Measurable Social Media Results, heidicohen.com
How to Garner Sweet Success on Instagram, www.verticalresponse.com
How to Manage Multiple Social Media Accounts, blog.bufferapp.com
How to Run a Pinterest Contest Without Breaking the Rules, www.socialmediaexaminer.com
How to Win Instagram with Six Simple Tests, www.convinceandconvert.com
Instagram Engagement Per Post Up 11% in Q4 2014, simplymeasured.com
Instagram Marketing: Your Complete Guide to Instagram Success, www.socialmediaexaminer.com
LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1), www.marketingprofs.com
Social Media Advertising for Content Marketers, www.toprankblog.com
Social media and e-mail get top marks in digital marketing, www.internetretailer.com
Social Sharing of Super Bowl Ads Declines, adage.com
The 7 Steps to Create an Awesome Contest on Instagram, www.jeffbullas.com
Twitter advises marketers to anticipate spontaneous moments on social media, www.mobilecommercedaily.com
Using Psychology to Build Social Media Campaigns, www.searchenginejournal.com
What’s So Sexy About B2B Social Media Marketing?, simplymeasured.com
Video
ComScore Dives Deeper Into Cross-Platform Video Measurement, adexchanger.com
Overstock.com to launch video on demand and video streaming services in mid 2015, www.hollywoodreporter.com
When Does a Parody Video Become a Full-on Brand Attack?, www.reelseo.com
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