Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Inventive #CookinWithMolly PSA Calls Attention to Dangers of Party Drugs
The centerpiece online video takes a tongue-in-cheek approach to educating without lecturing.
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Yet Another Publisher Sues Google For Withholding AdSense Earnings
Super Cray says that after repeated assurances by Google AdSense reps that the site was in compliance, it was denied over $500,000 in advertising earnings.
What Is The Future Of Content Marketing And How Can You Prepare?
Contributor Arnie Kuenn observes content marketing’s rise and speculates as to what the coming years will bring.
Number Of Martech Companies Doubles To 2,000 In 2015
Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance & attribution emerge.
Infographic: The 2015 Marketing Technology Landscape
The number of martech companies has doubled from 2014, rising to nearly 2,000 in 2015. See them all by category!
Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video
Reported new features headed to Twitter should be well received by both advertisers, publishers and the avid video consumer.
Yahoo To Close Down Right Media Exchange
The exchange is closing access to third party networks and non-Yahoo sites.
USAA Interactive Installation At Army-Navy Game Fuels 68,000 Social Impressions
The insurance company for military personnel and their family facilitates social media shares and gets lots of activity.
The Mobile Majority: 60 Percent Of Holiday Traffic Came From Mobile, Says Target
Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of the traffic to its Target.com site was from mobile devices during November and December. The company said, “Mobile traffic made up 60 percent of Target.com traffic November through December.” In its press release the company […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market
Google Doesn’t Know When Super Bowl 2015 Starts (Yet!)
Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text
Think Small: Solve Your Mobile SEM Problem With “Micro Leads”
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Report: Google Translate To Provide Real-Time Translation Via App
DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results
75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective
Google Results For “Car Insurance” Could Look Different Very Soon
Online Marketing News From Around The Web:
Analytics
How to Measure the ROI of Your Podcast, www.searchenginejournal.com
The Complete Digital Analytics Ecosystem: How To Win Big, www.kaushik.net
Blogs & Blogging
10 Simple Hacks That Will Increase Your Blog Traffic, www.problogger.net
4 Ways to Create an Engaging Blog Experience, www.socialmediaexaminer.com
The 10 best big company blogs in the world, www.businessesgrow.com
Business Issues
Cable lobby says Google Fiber doesn’t need Title II to get pole access, arstechnica.com
Rumors Swirl That Adam Bain Will Be The Next Twitter CEO, But Costolo’s Not Going Anywhere Yet, techcrunch.com
Content Marketing
10 Content Marketing Myths that Could Crash Your Campaign, relevance.com
13 Essential Content Marketing Tips to Convert Website Traffic into Sales, www.jeffbullas.com
3 CES Trends That Content Marketers Need to Know About, contently.com
4 Examples of Thinking Outside the Box with Content Marketing, 3qdigital.com
5 Tips to Help Your Colleagues Become Successful Content Creators, contentmarketinginstitute.com
Can You Build a Content Marketing Super Brand, www.convinceandconvert.com
Content Marketers, Quit Selling Like It’s 2004, www.marketingprofs.com
Curating content – the way to ensure you have plenty to say, www.callowaygreen.com
How To Build A Culture of Content, www.b2bmarketinginsider.com
The Evolution of Content Marketing Will Include Intelligent Content, contentmarketinginstitute.com
This Piece of Branded Content Made Me Fall in Love, contently.com
Conversion Optimization
12 Proven Ways Your Copy Can Get More Conversions, blog.kissmetrics.com
How to Cheat at A/B Testing (And Win), blog.crazyegg.com
How to Create Landing Pages That Address the Emotional Needs of Prospects, unbounce.com
Copywriting, Design & Usability
Does your WordPress Website Load in a Flash? (How I Got Mine to Under 1 Second), madlemmings.com
Hold A Kickoff Meeting Before Diving Into The Design, www.smashingmagazine.com
MTV’s Responsive Design Boosts Metrics on Mobile & Beyond, www.lukew.com
Responsive Web Design Is Not One-Size-Fits-All, www.accelerationpartners.com
Domaining
Amazon Wow’s Us & Beats Google and Rightside To Win The .Wow New gTLD, www.thedomains.com
Categorizing Top Level Domains: “nTLDs”, domainnamewire.com
E-Commerce
E-commerce firm 3Suisses sorry for subverting #JeSuisCharlie tribute as Je3SuissesCharlie, www.thedrum.com
5 Ecommerce Stats that Will Make You Change Your Entire Marketing Approach, blog.kissmetrics.com
5 Tips for Buying Retail Inventory, for Ecommerce, www.practicalecommerce.com
Australian Retail Ecommerce Sales to Top $10 Billion in 2015, www.emarketer.com
Macy’s restructures as overly promotional mobile strategy takes its toll, www.mobilecommercedaily.com
What Do Big-Box Brands Have over Amazon?, www.emarketer.com
Email Marketing
10 Do’s and Don’ts of A/B-Testing Your Email Marketing Campaigns, www.marketingprofs.com
5 creative ways to grow your email marketing list, myemma.com
A Starter’s Guide for Gmail Sponsored Promotions (GSP), 3qdigital.com
Everything You Need to Know About Managing Your Email Bounces, blogs.constantcontact.com
How Constant Contact Measures Email Deliverability, blogs.constantcontact.com
How to Justify Responsive Email Design and Where to Get Help!, www.marketingtechblog.com
Is there a knowledge gap in email and search marketing?, econsultancy.com
MailChimp Holiday Email Volume, blog.mailchimp.com
The Often Overlooked but All-Important Email Navigation bar, blog.getresponse.com
Timing of Sales Email is Important, www.domaininvesting.com
What Consumers Dislike About Mobile Email, www.marketingprofs.com
Why You Should Declare Email Bankruptcy for 2015, blog.hootsuite.com
General Internet Marketing
Four important reasons why marketing should be personal, econsultancy.com
Why Transparency Is The New Marketing, www.quicksprout.com
Mobile/Local Marketing
13 Innovative Mobile Commerce Apps, www.practicalecommerce.com
80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables, techcrunch.com
Agencies erase mobile boundaries, digiday.com
How to Get Closer to Customers with Local Marketing, adage.com
Mobile versus being mobile: Match Web site experience to customer intent, www.mobilecommercedaily.com
Top 6 Tips to Help YOU benefit from mobile marketing, whoisjonleuty.com
Who Should Ask for Reviews: Business Owner or Employee?, www.localvisibilitysystem.com
Social Media
5 Brands That Are Absolutely Killing It on Twitter, www.impactbnd.com
70% of Marketers Will Spend More on Social Media Ads This Year, www.adweek.com
8 Social Media Business Apps and Tools You Should Use, smallbiztrends.com
Andy’s Answers: Olive Garden’s 5 steps to turn around their social customer service, smartblogs.com
Facebook Advertising and Spam, Deception, Value and Trust, www.jonloomer.com
Facebook data know you better than your own mother, qz.com
Getting the Most From Hashtags, www.compukol.com
How Facebook says you should handle a social crisis, www.insidefacebook.com
How to Create an Account and Submit Content to Delicious, upcity.com
How to Create the Perfect Social Media Post, www.mediabistro.com
How to Make the Most of Facebook Mobile Ads, www.socialmediaexaminer.com
How to Schedule Instagram Updates (and Post to Instagram from the Web), www.internetmarketingninjas.com
How to Test Anything on Social Media, blog.bufferapp.com
How Twitter Users Have Migrated to Mobile, www.socialbakers.com
More News Feed Surveys from Facebook, allfacebook.com
More than 50 Facebook marketing tips for entrepreneurs, www.launchgrowjoy.com
Social listening in 2015: top five opportunities, econsultancy.com
Social Media Marketing 2015: Where Is Your Audience?, heidicohen.com
Twitter Looking to get Ads in Front of Non-Users, performinsider.com
U.S. Central Command twitter hacked, www.cnbc.com
Why Social Media Marketers and Brand Managers Should Care About Employee Advocacy, www.marketingprofs.com
Your private Instagrams weren’t as private as you thought they were, qz.com
Video
Six reasons to care about [interactive] video attention, econsultancy.com
Video content strategy: why do it & will anyone watch it?, econsultancy.com
Video Marketers Need to Stick to a YouTube-First Strategy, www.reelseo.com
Video, Audio and Imagery May Set Your Brand Apart in 2015, www.socialmediaexplorer.com
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